联系我们

论文查询结果	返回搜索

论文编号：	12951
作者编号：	2320180545
上传时间：	2021/12/14 19:37:41
中文题目：	S公司房地产集团写字楼业务竞争战略研究
英文题目：	Research on Competitive Strategy of Office Building Business of Real Estate Group of S Company
指导老师：	崔连广
中文关键字：	写字楼市场; 竞争战略; SWOT 分; 总成本领先战略
英文关键字：	Office market; Competitive strategy; SWOT analysis; Overall cost leadership strategy
中文摘要：	随着宏观经济增速减缓及疫情带来的传统办公方式的改变，给写字楼市场带来了前所未有的严峻挑战；写字楼市场空置率不断上升，租金水平持续下跌，写字楼企业面临着日益严峻的出租压力，必然要尽其所能抢占有限的市场份额。面临如此不利的市场大环境，S 公司房地产集团写字楼业务必须及时进行战略调整，发挥资源与能力优势，以获得市场竞争优势。 本文以 S 公司房地产集团写字楼业务为研究案例,采取战略分析-战略选择-战略实施方案-战略实施保障的研究框架,对S公司房地产集团竞争战略的选择和实施进行了全面的研究和分析。首先采用波特五力模型分析,结合 S 公司房地产集团写字楼业务的现状,对其所处竞争态势进行定性研究；外部环境分别从 PEST 的四个宏观角度出发，进行背景环境剖析;并用 SWOT 分析法总结S公司房地产集团写字楼业务自身的劣势与优势,所面临的威胁和机会。综合上述三种方法分析数据和公司的战略目标,为 S 公司房地产集团写字楼业务提出的竞争战略为:总成本领先战略。期望能够为日后开展战略管理工作的 S 公司房地产集团写字楼业务建立坚实的理论基础,提供科学高效的指导,能使确立的战略顺利实施,推动 S 公司房地产集团写字楼业务持续稳健的发展。
英文摘要：	With the slowdown of macro-economic growth and the change of traditional office mode brought by the epidemic, the office market has brought unprecedented severe challenges; The vacancy rate of the office market continues to rise, and the rent level continues to fall. Facing with such a market environment, the office building business of real estate group of S company must timely adjust their strategy, bring the resources and ability of excellent into full play, in order to gain market competitive advantage. This paper makes a comprehensive analysis on the selection and implementation of the competitive strategy of the office building business of real estate group of S company. Firstly, this paper studies the basis of competitive strategy theory, and combined with the current situation of S company's real estate group. Utilized the five competitive forces for analyzing the industry competitive environment, seeking out what has been faced by the office building business of real estate group of S company on the current market; The external environment of the company is obtained by PEST analysis from the four macro environments of politics, economy, society and technology; And use SWOT analysis to summarize the disadvantages, advantages, threats and opportunities of the office building business of real estate group of S company. It is expected to establish a solid theoretical foundation and provide scientific and efficient guidance for the office building business of real estate group of S company to carry out strategic management in the future, enable the smooth implementation of the established strategy and promote the sustainable and steady development of the office building business of real estate group of S company.
查看全文：	预览  下载(下载需要进行登录)