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论文编号：	12791
作者编号：	2320190424
上传时间：	2021/12/9 9:29:02
中文题目：	R集团房地产项目成本管理问题及改善策略研究
英文题目：	Research on real estate project cost management and improvement strategy of R group
指导老师：	杨玉武
中文关键字：	房地产市场；市场波动；项目成本；成本控制
英文关键字：	Real estate market; Market fluctuations; Project cost; Cost control;
中文摘要：	近几年，随着我国对房地产调控范围和力度不断升级。受限于政府大力调控，2017年到2020年期间房地产新房的销售交易量明显下降。房地产成交量和价格的总体趋势为由2016年达到巅峰，之后两年逐渐下跌，挤掉部分泡沫后在2020年趋于稳定。鉴于此背景下房地产市场成交量和价格的变化，对于房地产企业内部运营和管控受到了较大的影响，尤其在房地产项目成本管理上。传统的房地产成本管理思想更多地关注于产品研发、招投标、施工过程以及预结算等环节，并未系统考虑整个宏观市场对成本管控的影响。因此本文针对房地产市场变化对成本管理的影响进行研究，对成本管理进行改进和预控，以期保障企业的盈利水平。 本文首先从房地产项目成本数据组成着手，分析了成本管理的系统化思想，采用定性分析法方法概要分析了成本组成以及影响成本的要素。通过对比FY和GL项目的成本变化、分析得出主要的变化原因。然后通过因果分析法对于成本变化的成因进行归纳和分析，得出市场变化因素引起的项目成本管理的影响。再结合成本管理的前期、中期、后期的管理特点。构建了将市场变化因素引入成本管理的一个重要关注点的成本管理思路。 通过对市场变化因素导致的房地产项目成本管控影响开展研究，通过分析得出R集团成本管理中的应对市场变化层面、公司层面成本管理和项目层面成本管理问题。主要原因为R集团成本管理缺乏灵活性和严密性，针对此原因提出了对项目配置标准、招标采购和成本过程管理等方面的改进建议。为确保改进建议落地提出了管理制度、奖励机制和信息化等方面的保障措施。本文创新点在于将房地产项目成本管控的影响研究范围不再局限于项目管理本身，而是放眼到整个房地产市场的维度。希望能对当前市场变动的大背景下的房地产项目成本管理提供一些帮助，并对房地产公司整体运营和管理提供借鉴和参考价值。
英文摘要：	In recent years, with the continuous upgrading of the scope and strength of China's real estate regulation and control. Limited by the government's strong regulation, the sales and trading volume of new real estate houses decreased significantly from 2017 to 2020. The general trend of the volume and price of real estate reached its peak in 2016, and gradually declined after two years. After squeezing out some of the bubbles, it stabilized in 2020. In view of this background, the changes in the trading volume and price of the real estate market have a great impact on the internal operation and control of real estate enterprises, especially in the cost management of real estate projects. The traditional real estate cost management thought pays more attention to the links such as product R & D, bidding, construction process and pre settlement, and does not systematically consider the impact of the whole macro market on cost control. Therefore, this paper studies the impact of changes in the real estate market on cost management, improves and pre controls cost management, in order to ensure the profitability of enterprises. Firstly, this paper analyzes the systematic idea of cost management from the cost composition of real estate projects, and uses qualitative analysis method to briefly analyze the cost composition and the factors affecting the cost. By comparing the cost changes of FY and FL projects and analyzing the main reasons for the changes. Then through the causal analysis method to summarize and analyze the causes of cost change, we can get the impact of project cost management caused by market change factors. Combined with the management characteristics of the early, middle and late stages of cost management. This paper constructs a cost management idea that introduces market change factors into cost management. Through the research on the impact of real estate project cost control caused by market change factors, this paper obtains the problems of market change level, company level cost management and project level cost management in R group's cost management. The main reason is the lack of flexibility and strictness of R group's cost management. For this reason, this paper puts forward some improvement suggestions on project configuration standard, bidding procurement and cost process management. In order to ensure the implementation of improvement suggestions, safeguard measures in terms of management system, reward mechanism and informatization are put forward. The innovation of this paper is that the research scope of the impact of real estate project cost control is not limited to the project management itself, but to the dimension of the whole real estate market. I hope it can provide some help for the cost management of real estate projects under the background of current market changes, and provide reference and reference value for the overall operation and management of real estate companies.
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