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论文编号：	12695
作者编号：	2120192828
上传时间：	2021/6/24 0:56:17
中文题目：	媒体治理机制的有效性实证研究——基于我国保险行业经验数据
英文题目：	Empirical Study on the Effectiveness of Media Governance Mechanism upon Insurance Company’s Data
指导老师：	郝臣
中文关键字：	保险公司；代理成本；媒体治理机制；媒体报道
英文关键字：	Insurance Company; Agency Cost; Media Governance Mechanism; Media Reports
中文摘要：	2019年我国保险行业资产总额达到641亿元，保险行业保费收入达到42645亿元，2020年我国有7家保险公司进入了世界500强的名单中，我国保险行业取得的重大进步不断推动着我国由保险大国向保险强国迈进。随着信息通信技术的发展，媒体成为人们认识世界的一双眼睛，媒体的报道极大地丰富了人们的视野，当前公司内部治理机制还不尽完善，作为一个重要的外部力量，媒体治理日益受到关注。 基于上述背景，本论文主要研究了保险公司中媒体治理机制的有效性。通过理论回顾与相关文献梳理，确定本论文研究对象为2016-2019年保险公司全样本237家（截至2021年3月），基于三类代理成本角度，即股东与经理层、控股股东与中小股东、股东与债权人之间的代理成本，对保险公司媒体治理机制有效性进行衡量。媒体治理机制使用了媒体报道数量进行量化衡量，其中本论文着重关注报纸报道，并且通过保险公司官网信息披露栏目与CNKI中国重要报纸全文数据库手工收集整理研究所需全部数据。本论文的实证研究主要分为两步：首先，将媒体报道作为解释变量与三类代理成本进行回归分析，检验媒体治理机制的有效性；其次，将媒体报道进一步按性质划分为负面媒体报道与非负面媒体报道，分别与三类代理成本进行回归分析，探究基于不同性质媒体报道的媒体治理机制有效性。 本论文的研究结果显示，我国保险公司媒体治理机制没有充分有效地发挥治理作用，媒体报道、负面媒体报道与非负面媒体报道均不能有效降低保险公司三大代理成本，其中媒体报道和非负面媒体报道对第一、二类代理成本没有显著影响，但是增加了第三类代理成本；负面媒体报道对保险公司三类代理成本都有所加重。本论文为媒体治理机制有效性问题研究提供了保险行业的实证经验，并且加入了第三类代理问题即股东与债权人之间的代理成本来衡量媒体治理机制有效性，丰富了相关理论，为提高保险公司中媒体治理机制有效性提出了现实建议。
英文摘要：	In 2019, the total assets of my country’s insurance industry reached 64.1 billion yuan, and the insurance industry’s premium income reached 4264.5 billion yuan. In 2020, seven insurance companies in my country have entered the list of the world’s top 500. The significant progress made by my country’s insurance industry continues to promote my country’s A big insurance country is striding forward to a strong insurance country. With the development of information and communication technology, the media has become a pair of eyes for people to understand the world, and media reports have greatly enriched people’s horizons. The current internal governance mechanism of the company is not perfect. As an important external force, media governance has received increasing attention . Based on the above background, this paper mainly studies the effectiveness of media governance mechanisms in insurance companies. Through theoretical review and related literature review, it is determined that the research object of this paper is the full sample of 237 insurance companies from 2016 to 2019 (as of March 2021), based on the perspective of three types of agency costs, namely shareholders and managers, controlling shareholders and small and medium shareholders. The agency cost between shareholders and creditors, to measure the effectiveness of the insurance company's media governance mechanism. The media governance mechanism uses the number of media reports for quantitative measurement. This paper focuses on newspaper reports, and manually collects all the data needed for the research through the information disclosure section of the insurance company's official website and CNKI China's important newspaper full-text database. The empirical research in this paper is mainly divided into two steps: First, conduct regression analysis with media reports as explanatory variables and three types of agency costs to test the effectiveness of the media governance mechanism; second, further divide media reports into negative media reports and negative media reports according to their nature. For non-negative media reports, perform regression analysis with the three types of agency costs to explore the effectiveness of media governance mechanisms based on media reports of different natures. The research results of this paper show that the media governance mechanism of insurance companies in my country does not fully and effectively play a governance role. Media reports, negative media reports, and non-negative media reports cannot effectively reduce the three major agency costs of insurance companies. Among them, media reports and non-negative media The report has no significant impact on the first and second types of agency costs, but it increases the third type of agency costs; negative media reports have aggravated the three types of agency costs for insurance companies. This thesis provides empirical experience in the insurance industry for the research on the effectiveness of media governance mechanisms, and adds the third type of agency problem, namely the agency cost between shareholders and creditors, to measure the effectiveness of media governance mechanisms, enriches related theories, The effectiveness of media governance mechanisms in insurance companies has made practical recommendations.
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