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论文编号：	12658
作者编号：	2120192915
上传时间：	2021/6/18 15:45:36
中文题目：	突发公共卫生事件情境下用户转发信息的内容特征、动机与影响因素
英文题目：	Content Characteristics, Motivation and Influencing Factors of Users'' Reposting Information in Public Health Emergencies
指导老师：	李月琳
中文关键字：	突发公共卫生事件；政务微博；内容特征；动机；影响因素
英文关键字：	public health emergency；government micro-blog；content features；motivation；influence factor
中文摘要：	随着“新冠肺炎”这一突发公共卫生事件的爆发，微博已经成为新冠肺炎疫情期间网民进行信息传播的主要聚集地。本文立足于“微博”这个社交平台，以政务微博为例，探究突发公共卫生事件情境下能够引起微博用户关注的微博内容特征，并从用户的角度出发，挖掘转发政务微博背后的动机和影响因素，建立政务微博转发表层和深层联系，以期为政务微博的利用和建设提供参考。 通过研究后发现，标签、图片、视频是高转发政务微博非常重要的三种表现形式，且标签和图片对于长微博的转发有着重要作用，对比而言，短微博中的表现形式更加多样，图片、视频使用均较为频繁。此外，主题特征与属性特征、语气特征息息相关。疫情通报主题中，原创长微博占绝大比例，表现形式集中在图片、标签、纯文本三种，语气主要为陈述；健康科普主题以原创短微博为主，表现形式较为多样，除陈述语气外，疑问语气和祈使语气较为突出；防控动态主题以原创长微博居多，其他表现形式分布较为均衡；媒体新闻主题以长短微博分布均衡，“@某人”和“视频”的表现形式尤为突出。在疫情发展的各个阶段，高转发政务微博的主题类别和语气特征也有所差异。 通过研究发现，政务微博用户的转发动机主要有：利他动机、形象管理动机、记录保存动机、观点表达动机。影响因素包括个人特征、个人感知度、内容特征和信息特征。个人特征因素中包括个人价值观念和使用习惯；个人感知度因素中包括个人认知水平、关注度、个人兴趣、情绪唤起、有用性、相关性；内容特征因素中包括内容的直观性、趣味性、内容的表现形式、内容属性；信息价值因素包括内容的权威性、信息质量、内容稀缺性、内容深度；内容特征因素中，内容的直观性、趣味性、内容的表现形式、内容属性均对转发有一定的影响。在此基础上，构建了政务微博转发影响模式。 该研究对于加强政务微博对网民关注点的把控，增强信息治理和引导等方面发挥着重要的作用。
英文摘要：	With the outbreak of COVID-19, a public health emergency, COVID-19 has become the main source of information transmission among micro-blog users. Based on the micro-blog social platform, taking micro-blog as an example, this paper explores the micro-blog content characteristics that can cause micro-blog users' attention in the case of public health emergencies, and from the user's perspective, we can find out that micro-blog has become a new type of pneumonia. Mining the motivation and influencing factors behind the forwarding of government micro-blog, establishing the surface and deep connection of government micro-blog forwarding, in order to provide reference for the use and construction of government micro-blog. Through the research, it is found that tags, pictures and videos are three very important forms of high forwarding government micro-blog, and tags and pictures play an important role in the forwarding of long micro-blog. In contrast, the forms of short micro-blog are more diverse, and pictures and videos are used more frequently. In addition, thematic features are closely related to attribute features and mood features. Among the topics of epidemic notification, the original long micro-blog accounts for the largest proportion, and the expression forms are mainly pictures, labels and plain text, and the tone is mainly statement; the health science theme is mainly original short micro-blog, and the expression forms are more diverse, except for the statement tone, the interrogative tone and imperative tone are more prominent; the prevention and control dynamic theme is mainly original long micro-blog, and other forms are more distributed The main topics of media news are balanced in the distribution of long and short micro-blogs, especially in the form of "@ someone" and "video". In each stage of the development of the COVID-19, the topic category and tone characteristics of high forwarding government micro-blog are also different. This paper finds that: altruistic motivation, image management motivation, record keeping motivation and opinion expression motivation. The influencing factors include personal characteristics, personal perception, content characteristics and information characteristics. The factors of personal characteristics include personal values and usage habits; the factors of personal perception include personal cognitive level, attention, personal interest, emotional arousal, usefulness and relevance; the factors of content characteristics include content intuition, interest, content form and content attribute; the factors of information value include content authority, information quality and content rarity Lack of content, content depth; content characteristics factors, content intuitive, interesting, content forms, content attributes have a certain impact on forwarding.On this basis, the government micro-blog forwarding influence mode is constructed. This research plays an important role in strengthening the control of government micro-blog on Netizens' concerns, enhancing information governance and guidance.
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