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论文编号：	12649
作者编号：	2120192906
上传时间：	2021/6/18 13:43:51
中文题目：	虚拟阅读社群阅读书目吸引力元素研究
英文题目：	Research on the Appeal Elements of Reading Bibliography in Virtual Reading Community
指导老师：	肖雪
中文关键字：	阅读吸引力元素；虚拟阅读社群；在线书评；质性编码
英文关键字：	reading appeal elements; virtual reading community; online book reviews; qualitative coding
中文摘要：	随着在线数字化阅读的不断普及，虚拟阅读社群应运而生成为读者主流的阅读分享平台。从吸引力元素理论的视角探索虚拟阅读社群书目的阅读吸引力元素有助于丰富吸引力元素理论的内涵，推动社群准确定位和掌握读者的阅读偏好从而提升读者的阅读体验。 基于以上背景，本文从Keren Dali的阅读吸引力模型的视角出发，聚焦于虚拟阅读社群探索其阅读吸引力元素构成和分布。本文研究的主要内容包括： 首先，采用自上而下和自下而上相结合的编码方式，基于Keren Dali的阅读吸引力模型对豆瓣读书小组“每天提前上床N小时我们一起读书”中读者高频共读书目的热门书评进行编码分析，在对模型进行不断调整和抽取概括新的吸引力元素的过程中发现虚拟阅读社群阅读吸引力元素的构成。 其次，基于质性编码结果，采用统计分析的方式对阅读吸引力元素分别在阅读前、阅读中和阅读后三个阶段中的分布差异和重要性差异进行描述。 最后，在对阅读吸引力元素构成、阶段分布差异和重要性差异进行综合归纳的基础上，将元素按照阅读阶段进行划分。引入意义建构的视角，对于各个吸引力元素之间的关系进行深层分析，构建出虚拟阅读社群书目的阅读吸引力元素动态模型。 研究最终对Keren Dali的阅读吸引力元素模型进行补充和修正，提出了虚 拟阅读社群阅读书目的阅读吸引力元素动态模型。 在理论层面，本文基于在线书评梳理得到了虚拟阅读社群情境下的阅读吸引力元素构成和分布，丰富了吸引力元素理论和传统书评的理论内涵；在实践层面，本文的研究成果有助于解决阅读“冷启动”问题，为虚拟阅读社群运营者向读者推荐符合读者偏好的阅读书目提供建议和方向同时帮助实现阅读检索系统设计规则多元化。
英文摘要：	With the continuous popularization of online digital reading, the virtual reading community has emerged as a mainstream reading sharing platform for readers. From the perspective of appeal elements theory, exploring the reading appeal elements of virtual reading community bibliography helps enrich the connotation of appeal elements theory, promotes the accurate positioning of the community and masters the reader's reading preferences, and enhances the reader's reading experience. Based on the above background, this article starts from the perspective of Keren Dali's reading appeal elements model, focusing on the virtual reading community to explore the composition and distribution of its reading appeal elements. The main contents of this paper include: First of all, this article adopts a top-down and bottom-up coding method, based on Keren Dali's reading appeal elements model for the popular book reviews of readers in the Dou-ban reading group ("Go to bed N hours in advance, we read together"). In the process of continuously adjusting the model and extracting and generalizing new reading appeal elements, the composition of the reading appeal elements of the virtual reading community was discovered. Secondly, based on the qualitative coding results, statistical analysis is used to describe the differences in the distribution and importance of reading attractive elements in the three stages of pre-reading, reading proper and post-reading, respectively. Finally, on the basis of comprehensively summarizing the composition of reading appeal elements, the differences in stage distribution and the differences in importance, the elements are divided into reading stages. This article introduces the perspective of meaning construction, conducts a deep analysis of the relationship between various attractive elements, and constructs a dynamic model of reading appeal elements of the bibliography of the virtual reading community. The research finally supplemented and revised Keren Dali's reading appeal elements model and proposed a dynamic model of reading appeal elements. At the theoretical level, based on online book reviews, this paper obtains the composition and distribution of reading appeal elements in the context of virtual reading communities, enriching the theoretical connotations of appeal elements theory and traditional book reviews; at the practical level, the research results of this article are helpful to solve the reading "cold start" problem, provide suggestions and directions for the virtual reading community operators to recommend reading books that meet the readers' preferences, and realize the diversification of the design rules of the reading retrieval system.
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