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论文编号：	12623
作者编号：	2320180540
上传时间：	2021/6/17 10:46:48
中文题目：	N公司在华IT外包业务本土化战略研究
英文题目：	Study of Localization Strategy for N Company in China on IT Outsourcing Industry
指导老师：	田莉
中文关键字：	IT 服务 外包；跨 国公 司； 在华 本土化战略
英文关键字：	IT service outsourcing; M ultinational corporation; L ocalization str at e g y in China
中文摘要：	过去三十年，经济全球化以及区域经济的快速发展，促使跨国资本,劳动，技术和知识资源等生产要素的流动日渐活跃。跨国企业在世界范围内不断进行战略调整活动，如今愈来愈多的企业开始将运营发展的过程探索本土化战略实施的可行性。在全球化战略背景下，大量跨国公司开始因地制宜的战略决策。从最先开始全球统一运营，到探索本土化运营，公司在诸多方面经历了重大变革。变革同时也带来很多问题，跨国公司也在不断探索和调整战略，随着近几年中国经济快速发展，投资市场的宏观环境在日益完善，自贸区的建设、国家政策的出台，以及市场释放出的无限潜力进一步加速和强化了跨国公司本土化的进程以及信心。越来越多的跨国公司通过不断调整经营策略，配置全球资源，在产品生产、营销、公司运营、人力资源管理、技术研发等方面，不断开展本土化战略实施。希望通过本土化战略的实施和符合中国国情的本土化战略，降低企业经营风险和生产经营成本，提升企业国际竞争力和国际市场份额。中国市场逐渐成为跨国公司本土化战略的重要实施阵地。 本文将结合作者在N公司的多年工作经历，回顾N公司近十五年的战略变化，聚焦在华的战略转变，运用MBA课程中的理论和分析工具对N公司的本土化战略优化进行分析。本文首先通过对本土化战略的相关理论内容进行介绍和定义。专注于与N公司本土化战略实施过程中有关且能应用的解释和定义。匹配文章的结构：本土化战略动因、内外部环境分析、遇到的问题以及解决方案、最后本土化战略实施保障。以及作者对于N公司本土化战略实施过程中的一点思考。并结合IT服务外包这个行业的历史以及发展方向匹配企业本土化战略实施的相关内容，运用PEST模型以及价值链模型进行内外部环境和自身分析。以IT服务外包行业的跨国公司N为研究对象，本土化战略为主要关注点，深入剖析阐述外企IT 外包公司的发展过程及其在华本土化战略的转变和其中所遇到的问题。聚焦在N公司在人力资源管理，营销运营以及产品制造等方面的举措做出分析。以及在本土化实施过程中的保障包括塑造匹配中国市场的企业文化，组织架构以及风险管理等。确保本土化战略在华的顺利推行。本文一方面对于有相同境遇的IT服务外包公司进驻中国市场以启发和提供实践经验。同时对于在华私企，想要进驻其他市场的企业也有借鉴意义。
英文摘要：	Over the past three decades, economic globalization and the rapid development of regional economies have led to the increasingly active flow of production factors such as transnational capital, labor, technology and knowledge resources. Multinational companies continue to carry out strategic adjustment activities around the world, and now more and more enterprises are beginning to explore the feasibility of localization strategy implementation. Under the background of globalization strategy, a large number of transnational corporations began to make strategic decisions according to local conditions. Implementing unified global strategy at the beginning then starting to explore localization strategy, the company has undergone many changes in various ways. Change also brings a lot of problems, which ask multinational companies to constantly explore and adjust corporate strategies. With the rapid development of China's economy in recent years and the construction of free trade zones, the introduction of national policies, the macro environment of the investment market is becoming better, as well as the market released unlimited potential to further accelerate and strengthen the process of localization of multinational companies and their confidence. More and more multinational companies through continuous adjustment of business strategies, allocation global resources, production, marketing, company operations, human resources management, technology research and development, and so on, continue to carry out localization strategy implementation. It is hoped that through the implementation of the localization strategy in line with China's national conditions, they can reduce business risks, the costs of production and operation, enhance their international competitiveness and international market share. The Chinese market has gradually become an important implementation for the localization strategy of multinational companies. Based on author's personal experience, this paper go through the strategic changes of N Company in the past 15 years, focused on the strategic transformation in China, and analyzes N Company's localization strategy optimization using the theoretical and analytical tools in the MBA program. At the very beginning, this paper introduces and defines the relevant theoretical contents of the localization strategy, focusing on the explanations and definitions that are relevant and appliable to the implementation of N's localization strategy. The structure of this paper: localization strategy motivation, internal and external environment analysis, problems encountered and solutions, and finally localization strategy implementation guarantee. As well as a little thoughts from author on the N company's localization strategy implementation process. Combined with the history of IT service outsourcing industry and the development, align with the implementation of enterprise localization strategy related content, using PEST model and value chain model to do the internal and external environment and self-analysis. Taking N, a multinational company in the IT service outsourcing industry as the research object, the localization strategy is the main focus, and deeply analyzes the development process of foreign IT outsourcing companies and the optimization of their localization strategy in China and the problems encountered therein. Focusing on N’s human resources management, marketing operations and product manufacturing initiatives to make analysis. And in the process of localization, the guarantee strategy includes shaping the corporate culture, organizational structure and risk management to match the Chinese market to ensure the smooth implementation of the localization strategy in China. This paper provides practical experience for IT service outsourcing companies with the same situation to enter the Chinese market, hopefully this paper can enlighten and provide practical experience to them At the same time, for private enterprises in China who intend to enter other markets can also take this as reference.
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