联系我们

论文查询结果	返回搜索

论文编号：	12575
作者编号：	2120192924
上传时间：	2021/6/16 10:43:33
中文题目：	YD公司商业模式研究
英文题目：	Research on YD Company''''s Business Model
指导老师：	牛芳
中文关键字：	音乐教育培训；商业模式；商业模式画布
英文关键字：	Music education and training industry；Business model；Business model canvas
中文摘要：	随着我国教育发展水平的不断提升，教育科目的多样化，基础的学校文化教育已经很难满足国民日益增长的精神文化需求，因此，各类非文化类的音乐素质教育拓展机构应时而生，也成为了我国教育体系中非常重要的一部分，对于青少年儿童的音乐启蒙发展，音乐技能提升起到了重要的补充作用。然而，音乐培训区别于传统的文化教育，行业较低的进入门槛导致了各式各样音乐培训机构的诞生，教育水平的层次不齐，机构间价格战的恶意竞争，使得真正优秀的教师资源被埋没，机构间由于恶性竞争利润被不断压缩，目前音乐教育培训行业已经发展成为一个典型的红海市场。因此，音乐教育培训行业需要一种有别于传统的商业模式，用较强的操作性理论来有效规避市场当中的恶意竞争以提升业绩，这就是本文讨论的“商业模式”理论。 本文选择在音乐教育培训行业经营数年的YD公司作为研究对象，虽然其规模较小，但该公司却恰好能代表市场中竞争激励的中小微机构目前的基本特征，将其作为研究对象具有较为普遍适用的价值。本文首先介绍了研究背景与研究意义；研究方法与研究范围；研究内容与研究框架；其次，介绍了商业模式当中的九个要素的概念及特征，以及商业模式的发展；然后，运用了PEST模型分析以及波特五力模型分析分别对音乐教育培训行业的一般环境和产业环境进行分析，同时对YD公司的基本概况和业务概况进行了分析概述；由此引出YD公司想要拥有竞争优势的方法，运用奥斯特瓦德商业模式画布当中的九大元素分析来打造YD公司独特的价值活动体系，形成公司的核心竞争力；最后，关于如何实现音乐教育行业独特商业模式的打造与顺利实施，针对奥斯特瓦德商业模式画布九大元素分别提出了具体的保障建议。本文希望通过对YD 公司实现打造独特商业模式过程的分析，来找到音乐培训行业形成独特竞争优势的方式，从而实现促进音乐教育培训行业更好的发展。
英文摘要：	With the continuous improvement of China's educational development and the diversification of educational subjects, it has become difficult for basic school education to meet the growing spiritual and cultural needs of the nation, therefore, various non-cultural music quality education institutions have emerged and become a very important part of China's education system, playing an important supplementary role in the development of musical enlightenment and musical skills for young children. However, music training is different from traditional music training. However, music training is different from traditional cultural education, and the low entry threshold of the industry has led to the birth of various music training institutions, uneven levels of education, and malicious competition in price wars between institutions, which has led to the burying of truly outstanding teacher resources, and the constant compression of profits due to vicious competition between institutions. Therefore, the music education and training industry needs a business model that is different from the traditional business model, with a strong operational theory to effectively avoid the malicious competition in the market to improve performance, which is the "business model" theory discussed in this thesis. This thesis selects YD, a company that has been operating in the music education and training industry for several years, as the subject of this study. Although small in size, the company is representative of the current basic characteristics of competitive micro, small and medium-sized organisations in the market, and its use as the subject of this study is of more general application. This thesis firstly introduces the background and significance of the study; the research methodology and scope of the study; the content and framework of the study; secondly, it introduces the concept and characteristics of the nine elements of the business model and the development of the business model; then, it analyses the general environment and the industrial environment of the music education and training industry using the PEST model and Porter's five forces model respectively, and also analyses the basic profile and business profile of YD Company. This leads to an overview of YD's basic profile and business overview; this leads to a method for YD to have a competitive advantage, using the nine elements of the Ostwald Business Model Canvas to create YD's unique system of value activities and form the company's core competencies; finally, with regard to how to create and successfully implement a unique business model for the music education industry, specific proposals are made for each of the nine elements of the Ostwald Business Model Canvas. Finally, the nine elements of the Ostwald business model canvas are proposed as specific safeguards. Through the analysis of the process of creating a unique business model for YD, this thesis hopes to find ways to form a unique competitive advantage in the music training industry, and thus to promote the better development of the music education and training industry.
查看全文：	预览  下载(下载需要进行登录)