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论文编号：	12475
作者编号：	2120192799
上传时间：	2021/6/12 12:32:11
中文题目：	基于续航能力的新能源汽车供应链协同研发策略研究
英文题目：	Research on collaborative R&D strategy of new energy vehicle supply chain based on endurance capability
指导老师：	李勇建
中文关键字：	新能源汽车;续航能力;政府补贴;协同研发;营销努力
英文关键字：	New energy vehicles;Endurance;Government subsidies;R&D collaboration;Marketing efforts
中文摘要：	当前，在可持续发展目标的蓝图指引下，发展新能源汽车成为我国缓解能源危机、推进绿色化转型的重要战略举措。但是，我国新能源汽车产业整体创新能力还不够强，面对消费者的“续航里程焦虑”，提升电池的续航能力迫在眉睫。除了电池商自主研发外，越来越多车企加入了研发合作，各国政府也纷纷出台激励性研发政策，共同加强电池领域的研发工作。在此背景下，本文研究了考虑营销努力的新能源汽车供应链协同研发策略。 在对新能源汽车供应链领域相关文献进行梳理的基础上，本文在第三章构建了电池供应商为领导者，汽车制造商为跟随者的斯坦科尔伯格博弈模型，分析了各自的定价、研发以及营销决策。然后，在第四章考虑了集中决策和产业链研发成本分摊两种产业链合作模式，并与第三章的基础模型进行比较，分析了合作研发的优势。最后，本文在第五章将政府作为决策主体，考虑了政府补贴研发的决策情境，比较了产业链内外研发补贴，为政策制定提供了建议。 本文主要得到以下结论：（1）汽车商的营销努力和电池商的研发努力具有相互促进的作用；（2）产业链合作研发总是能推动新能源汽车供应链的发展，且集中决策总是优于研发成本分摊；（3）产业链研发成本分摊模式下，制造商的研发补贴比例随着消费者对续航能力敏感度的增加而增加，随着研发成本系数增加而降低。而在政府补贴研发模式下，政府的补贴比例并不受企业研发成本系数和消费者续航里程需求的影响；（4）当研发成本系数高于一定值时，政府补贴研发的效率要高于产业链合作研发；而随着研发成本系数的降低，产业链内部的合作研发将更为有效。 本文的创新主要有三点：一是同时研究了电池商的研发努力和汽车商的营销努力；二是丰富了电池协同研发的模式，提出了符合实际的产业链协同研发和政府补贴研发策略；三是从消费者剩余和社会总福利的角度比较了不同研发策略，为相关利益主体提供了决策依据。
英文摘要：	Currently, under the guidance of the blueprint of sustainable development goals,the development of new energy vehicles has become an important strategic measureto alleviate the energy crisis and and promote the green transformation in China. However, the overall innovation ability of China's new energy vehicle industry is not strong enough. In the face of consumer's "mileage anxiety", it is urgent to improve the battery's endurance ability. In addition to the independent R&D of battery manufacturers, more and more automobile enterprises have joined in the R&D cooperation, and governments of various countries have introduced incentive R&D policies to jointly strengthen the research and development work in the field of battery. In this context, this paper studies the new energy vehicle supply chain collaborative R&D strategy considering marketing efforts. Based on the literature review in the field of new energy vehicle supply chain, this thesis constructs a Stackelberg game model with battery suppliers as leaders and automobile manufacturers as followers in Chapter 3, and analyzes their pricing, R&D and marketing decisions. Then, in Chapter 4, two modes of industrial chain cooperation, centralized decision-making and R&D cost sharing, are considered. Then compared with the basic model in the third chapter, the advantages of cooperative R&D are analyzed. Finally, in Chapter 5, the government is taken as the main decision-making body, the decision-making situation of government subsidies for R&D is considered, and the R&D subsidies inside and outside the industrial chain are compared, which provides suggestions for policy-making. The main research results are listed as follows. (1) The marketing efforts of automobile manufacturers and the R&D efforts of battery manufacturers promote each other. (2) Industrial chain cooperative R&D can always promote the development of new energy vehicle supply chain, and centralized decision-making is always better than R&D cost sharing. (3) Under the mode of R&D cost sharing in industrial chain, the proportion of R&D subsidy of manufacturers increases with the increase of sensitivity of consumers to endurance capability, and decreases with the increase of R&D cost coefficient. However, in the government subsidized R&D mode, the proportion of government subsidies is not affected by the R&D cost coefficient of enterprises and the demand of consumers' mileage. (4) When the R&D cost coefficient is higher than a certain value, the efficiency of government subsidy R&D is higher than that of industrial chain cooperative R&D; and with the reduction of R&D cost coefficient, the cooperative R&D within the industrial chain will be more effective. There are three main innovations in this thesis: Firstly, it studies the R&D efforts of battery companies and the marketing efforts of automobile companies at the same time; second, it enriches the collaborative R&D model of batteries, and proposes a practical industrial chain collaborative R&D strategy and government subsidy R&D strategy; third, it compares different R&D strategies from the perspective of consumer surplus and total social welfare, and provides a basis for decision-making for relevant stakeholders.
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