联系我们

论文查询结果	返回搜索

论文编号：	12405
作者编号：	2120192789
上传时间：	2021/6/10 14:50:09
中文题目：	基于消费者模糊厌恶的再制造产品偏好和折扣系数分布研究
英文题目：	Research on Remanufactured Products Preferences and Discount Factor Distribution Based on Consumer Ambiguity Aversion
指导老师：	李勇建
中文关键字：	再制造产品；模糊厌恶；感知风险；中介作用；折扣系数
英文关键字：	Remanufactured products；Ambiguity aversion；Perceived risk；Mediation；Discount factor
中文摘要：	随着制造业带来的资源和环境负担日益严重，再制造产品凭借其节能、节材、节省成本的特点成为缓解资源浪费和环境污染的有效解决方案。然而由于再制造产品的回收和加工过程存在信息不对称的情况，我国消费者对再制造产品的接受意愿不高，再制造厂商也没有考虑到消费者的异质性偏好，阻碍了中国再制造产业的发展，因此亟需解决消费者对再制造产品支付意愿不高的现实问题。 在梳理总结再制造产品支付意愿影响因素和模糊态度与产品偏好关系相关文献的基础上，本文通过问卷调查探究了消费者模糊厌恶态度对再制造产品支付意愿的作用机制，以及感知风险在该路径上的中介作用。同时采用行为学实验的方式定量分析了折扣系数的分布情况以及模糊厌恶与再制造产品偏好的关系。研究得到以下主要结论：（1）模糊厌恶态度会对消费者再制造产品偏好产生负向显著影响；（2）模糊厌恶态度会通过感知风险间接影响再制造产品支付意愿；（3）再制造产品折扣系数服从正态分布，并且品类、价格、性别和年龄的差异会显著影响分布情况。 本文的创新点主要有三个方面：一是首次研究模糊厌恶态度与感知风险的关系，以及感知风险在模糊厌恶态度与再制造产品支付意愿关系中的中介作用；二是通过问卷调查和行为学实验相结合的方式，定量分析了模糊厌恶态度与再制造产品偏好的关系；三是检验了再制造产品折扣系数的分布情况，并考虑了品类、价格和人口统计变量对折扣系数分布的影响，丰富了对折扣系数的实证研究。
英文摘要：	With the increasing burden of resources and environment brought by the manufacturing industry, remanufactured products have become an effective solution to alleviate waste of resources and environmental pollution by virtue of their energy-saving, material-saving and cost-saving characteristics. However, due to the information asymmetry in the recycling and processing of remanufactured products, Chinese consumers have not accepted remanufactured products at a high level, and remanufacturers have not considered consumers’ heterogeneous preferences, which hinders the development of China’s remanufacturing industry. So it is necessary to deal with the practical problem of consumers’ low willingness to pay for remanufactured products. Based on the domestic and foreign literature, the thesis analyzes the influencing factors of remanufactured products’ willingness to pay and the relationship between ambiguity attitudes and remanufactured product preferences. Then it explores the mechanism of consumers’ ambiguity aversion attitudes on remanufactured products’ willingness to pay through questionnaires, and how the perceived risk plays a intermediary role on this path. At the same time, a behavioral experiment is used to quantitatively analyze the distribution of discount factor and the relationship between ambiguity aversion coefficient and discount factor. The main conclusions of the research are as follows: (1) Ambiguity aversion has a significant and negative impact on consumer preference for remanufactured products; (2) Ambiguity aversion indirectly affects the willingness to pay for remanufactured products through perceived risk. (3) The discount factor of remanufactured products obeys a normal distribution, and differences in category, price, gender, and age will significantly affect the distribution. There are three main points of innovation in this thesis: First, it is the first to study the relationship between ambiguity aversion and perceived risk, and the mediating effect of perceived risk on the path of ambiguity aversion and willingness to pay for remanufactured products; Second, through a combination of questionnaire surveys and behavioral experiments, this thesis quantitatively analyzes the relationship between ambiguity aversion and preferences for remanufactured products; The third point is to examine the distribution of discount factor of remanufactured products, and analyze the influence of category, price and demographic variables on the distribution of discount factor, enriching the empirical research on discount factor.
查看全文：	预览  下载(下载需要进行登录)