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论文编号：	12404
作者编号：	2120183098
上传时间：	2021/6/10 14:38:24
中文题目：	政务短视频信息生态体系构建与发展对策研究 ——以抖音短视频平台为例
英文题目：	Research on the Information Ecosystem Construction and Development Countermeasures of Government Short Videos——Take the Tik Tok Short Video Platform as an Example
指导老师：	王芳
中文关键字：	政务短视频;抖音;信息生态体系;扎根理论;信息转化路径
英文关键字：	Government Short Videos;Tik Tok;Information Ecosystem;Grounded theory;Information Conversion Path
中文摘要：	近年来，随着互联网技术的快速发展，短视频因其多元化的使用场景及其自身对娱乐、社交等多重属性的兼顾，逐渐成为公众获取信息的主要途径之一。随着越来越多政府部门及官方媒体的重视与加入，政务短视频在政府公共服务中的应用逐渐趋于常态化。在政务信息公开的推进过程中，明确短视频平台这一特定媒介生态中各信息要素的组成与特征，掌握各信息要素之间的相互作用机理，有助于政府部门实现政务账号的冷启动，有的放矢地建立可持续发展的内容运营机制，提升公众的信息获取体验，提高政务信息资源的转化与处理效率。 本文以抖音短视频平台为例，以用户为视角，借助扎根理论的相关研究方法，对政务短视频传播效果的影响因素进行探索性研究。以此为基础，对平台内信息生态的共性关键特征进行提取，实现政务短视频信息生态体系的理论构建。 研究者对28名抖音平台的政务短视频用户进行半结构化的深度访谈，通过三级编码程序对访谈所获得的语料数据进行概念化、范畴化的提取，归纳提炼出理论模型，并在研究实施的过程中，借助专家小组评价与饱和度检验，对各概念、维度与范畴进行补充完善，保证了模型诠释的充分性和完整性。 本研究确立“政务短视频信息生态体系”为核心范畴，并结合主轴编码确定的八个主范畴，通过梳理各范畴之间的影响路径，归纳生成“政务短视频信息生态要素关系模型”和“用户信息处理与转化路径模型”，并在两个模型的基础之上，构建出“用户视角下政务短视频信息生态体系模型”。根据研究成果，结合实践经验与产品使用体会，从信息生态要素的维度出发，将政务短视频与其他类型短视频进行对比，分析两者的异同，结合对抖音平台上政务短视频传播现状的分析，提出针对性的管理实施对策，为构建更加平衡的政务媒介生态，营造积极健康的公共治理环境提供借鉴性思路。
英文摘要：	In recent years, with the rapid development of Internet technology, short video has gradually become one of the main ways for the public to obtain information due to its diversified usage scenarios and its own consideration of multiple attributes such as entertainment and social interaction. With more and more government departments and official media paying attention to and joining in, the application of government short videos in government public services has become normal gradually. In the process of promoting government affairs information disclosure, clarifying the composition and characteristics of each information element in the specific media ecology of the short video platform, and mastering the interaction mechanism between each information element, will help government departments realize the cold start of government affairs accounts, establish a sustainable content operation mechanism which is targeted, enhance the public's information acquisition experience, and improve the efficiency of the transformation and processing of government information resources. This paper takes the Tik Tok short video platform as an example, takes the user as the perspective, and uses grounded theory related research methods to conduct an exploratory research on the factors affecting the effect of government short video transmission. On this basis , the common key features of the information ecology in the platform are extracted, and the theoretical construction of the government short video information ecosystem is realized. The researcher conducted semi-structured in-depth interviews with 28 short video users of government affairs on the Tik Tok platform, conceptualized and categorized the corpus data obtained from the interviews through a three-level coding process, summarized and refined the theoretical model, and researched in the process of implementation, with the help of expert group evaluation and saturation test. As a result, various concepts, dimensions and categories were supplemented and perfected to ensure the adequacy and completeness of model interpretation. This research established "government short video information ecosystem" as the core category, summarized and generated "Government Short Video Information Ecological Element Relationship Model" and "User’s Information Processing and Conversion Path Model" by sorting out the influencing paths among 8 main categories. On this basis, the researcher established the model named "Administrative Short Video Information Ecosystem Model from the User's Perspective". According to the research results, combined with practical experience and product applying experience, starting from the dimensions of information ecological elements, the short government video was compared with other types of short videos, the similarities and differences between the two were analyzed, and the current situation of the communication of government short videos on the Tik Tok platform was combined. And then, the researcher analyzed and put forward targeted management and implementation countermeasures, and then provided reference ideas for building a more balanced government affairs media ecology and creating a positive and healthy public governance environment.
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