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论文编号：	12277
作者编号：	2120183094
上传时间：	2021/3/3 16:15:40
中文题目：	在线文档分享平台用户分享文档意愿 影响因素研究
英文题目：	Research on Factors Influencing Users'''' Willingness to Upload Documents Using Online Document Sharing Platform
指导老师：	柯平
中文关键字：	在线文档分享平台；分享文档；影响因素；理论模型；实证研究
英文关键字：	Online document sharing platform；Share document；Influence?factor；Theoretical model；Empirical study
中文摘要：	在线文档分享平台是用于文档资料共享的网站平台。一方面，用户可以将doc、ppt、xls、txt、pdf等格式的文档如教学资料、考试题库、专业资料、公文写作、法律文件、研究报告、工作总结等上传到平台与其他用户进行分享；另一方面，用户也可以通过平台进行文档的阅读和下载。与此同时，用户还可以通过关注、评论等平台自带的功能，与其他用户进行社交和互动。从实践的角度看，自诞生以来，在线文档分享平台就迅速发展兴盛，现在已经成为人们学习与工作重要的知识作品和信息文档来源之一。从理论的角度看，目前针对在线文档分享平台进行系统研究的却并不多，尤其从文档供方的角度出发，专门针对在线文档分享平台用户分享文档意愿影响因素的研究更少。因此本研究具有较高的理论意义和实践价值。 本研究首先回顾和梳理了相关国内外相关历史文献，然后界定和阐述了虚拟社群、知识共享、C2C交易平台、开放式在线文档分享平台等相关概念和社会资本理论、社会交换理论、身份传播理论、信息系统成功模型等相关理论，在此基础上，构建了系统性和实践性更强的在线文档分享平台用户分享文档意愿影响因素理论模型。同时，通过问卷调查法进行事实数据收集，使用smartPLS软件对采集的事实数据进行统计与分析，实证分析表明理论模型显著成立。在完成上述步骤后得出研究结论：平台公信力、社群分享文化、自我效能、平台质量、分享代价、用户收益等6个因素对在线文档分享平台用户分享文档意愿有显著的影响作用。最后，基于研究结论提出了面向实践的在线文档分享平台未来发展的管理建议：从平台的角度，一要强化平台品牌建设，增强平台公信力与影响力；二要强化社群文化建设，打造开放分享型的社群文化；三要强化平台质量建设和服务建设，提升用户体验和自我效能；四要优化平台对用户的激励机制，提升用户获得感和满意度；五要聚焦主力用户群体，改善与提升市场营销策略。从用户（文档供方）的角度，一是注重知识分类管理，二是秉持开放分享理念，三是树立长远价值思维。
英文摘要：	Online document sharing platform is a website platform for document sharing.On the one hand, users can upload doc, PPT, XLS, TXT, PDF and other documents such as teaching materials, examination question bank, professional materials, official document writing, legal documents, research reports, work summary to the platform and share with other users.On the other hand, users can also read and download documents through the platform.Meanwhile, users can also socialize and interact with other users through the platform's built-in functions such as identity authentication, following, rating, and commenting.From the perspective of practice, since its birth, online document sharing platform has developed and flourished rapidly, and now it has become an important source of knowledge works and information documents for people to study and work.From the perspective of theory, there are not many systematic researches on online document sharing platforms at present, especially from the perspective of document suppliers, and there are even fewer researches on the factors influencing users' willingness to upload and share documents on online document sharing platforms.Therefore, this study has high theoretical significance and practical value.? This study first reviews and combed the related domestic and international relevant historical documents, and then defined and elaborated the virtual community, knowledge sharing, C2C trading platform, open online document sharing platform and other related concepts and social exchange theory, identity propagation theory, information system success model and relevant theory, and then on this basis, build a systematic and practical stronger users upload online document sharing platform to share documents will influence factor theory model.At the same time, the fact data was collected by questionnaire survey method, and the collected fact data were statistically analyzed by smartPLS software. The empirical analysis shows that the theoretical model is significantly valid.After completing the above steps, the research conclusion is drawn that six factors, such as platform credibility, community sharing culture, self-efficacy, platform quality, sharing cost, and user benefit, have a significant impact on users' willingness to upload and share documents on online document sharing platform.Finally, based on the research conclusions, the management Suggestions for the future development of the online document sharing platform oriented to practice are put forward: From the perspective of the platform, the first is to strengthen the platform brand construction, enhance the credibility and influence of the platform;Secondly, we should strengthen the construction of community culture and build an open and sharing community culture.Third, to strengthen the platform quality construction and service construction, improve user experience and self-efficacy;Fourthly, the incentive mechanism of the platform for users should be optimized to enhance their sense of achievement and satisfaction.Fifth, focus on the main user group, improve and enhance the marketing strategy.From the perspective of users (document suppliers), the first is to pay attention to knowledge classification management, the second is to adhere to the concept of open sharing, and the third is to establish long-term value thinking.
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