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论文编号：	12235
作者编号：	2320180536
上传时间：	2020/12/16 11:26:07
中文题目：	NC设计院有限公司数字化转型战略研究
英文题目：	Research on Digital Transformation Strategy of NC Design Institute Co., Ltd
指导老师：	薛有志教授
中文关键字：	数字化；战略转型；数字化能力；勘察设计院；差异化；
英文关键字：	digital era；transformation strategy；digital capabilities；design institute；differentiating strategies
中文摘要：	在物联网、大数据、云计算和人工智能等数字化技术的指引下，无论是加工制造业还是服务业都将面临数字化时代生产技术和管理变革的冲击，企业要获得竞争优势必须建立新的适应数字化的商业模式，同时要变革传统的生产工具、技术平台和业务流程直至企业文化，以响应大数据时代的趋势。为了指引数字化战略转型，企业需要基于战略转型的程度和数字化能力的测量，制定适应企业环境和各个阶段的数字化转型路线图。 根据数字化转型的环境和资源分析，NC设计院有限公司在数字化时代的转型战略的战略愿景应描述为“国内领先、世界一流的生态城市建设和管理领域综合服务商”。在公司层战略、经营层战略的基础上，市场经营战略、组织管理战略、品牌营销战略、人力资源战略等职能战略也应与数字化技术和数字化思维结合，以形成对战略实施的重要支撑。 NC设计院的数字化转型具有阶段性的特点，是一个长期的过程。从导入期、进展期到成熟期，每一个阶段都有相应的基础条件、经营活动和发展目标，通过一个一个阶段的进步和检讨、优化最终实现NC设计院数字化战略转型的目标。 从NC设计院企业战略实施的完整系统来说，战略是核心、能力是保障、流程是支撑、人力是基础，这些要素的合理匹配构成了企业的综合协调组织能力。构建与战略相匹配的战略管理能力、科技研发能力、信息化管理能力、资本运作能力等是NC设计院战略成功和获得竞争力的关键保障。 图2幅，表1个，参考文献38篇。
英文摘要：	Under the guidance of digital technologies such as Internet of things, big data, cloud computing and artificial intelligence technology, both the manufacturing industry and the service industry will face the impact of production technology and management changes in the digital era. In order to gain competitive advantage, enterprises must establish a new business model that adapts to the digital environment. At the same time, it should change the traditional enterprise culture, technology platform and business process to respond to the trend of big data era. In order to guide the digital strategic transformation, enterprises need to formulate a digital transformation roadmap based on the measurement of digital capabilities. According to the analysis of the environment and resources of digital transformation, the strategic vision of NC design institute Co., Ltd's transformation strategy in the digital era should be described as "a leading domestic and world-class comprehensive service provider in the field of eco city construction and management". On the basis of company level strategy and management level strategy, functional strategies such as market operation strategy, organization management strategy, brand marketing strategy and human resource strategy should also be combined with digital technology and digital thinking to form an important support for the implementation of the strategy. The digital transformation of NC design institute Co., Ltd needs a long process. From the introduction period, the development period to the maturity period, each stage has corresponding basic conditions and development goals. Through the progress, review and optimization of one stage, the goal of digital strategic transformation of NC design institute Co., Ltd is finally realized. From the complete system of enterprise strategy implementation of NC Design Institute Co., Ltd, strategy is the core, capability is the guarantee, process is the support, and manpower is the foundation. The reasonable matching of these elements constitutes the comprehensive coordination and organization ability of the enterprise. The key guarantee of NC design institute's strategic success and competitiveness is to Abstract III build strategic management ability, scientific and technological research and development ability, information management ability, capital operation ability and so on.
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