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论文编号：	12189
作者编号：	2320180388
上传时间：	2020/12/14 21:03:29
中文题目：	英孚教育的多元化战略研究
英文题目：	Research on the diversification strategy of EF Education
指导老师：	任兵
中文关键字：	英孚教育；多元化战略；企业战略；SWOT分析
英文关键字：	EF Education ；Diversification strategy； Enterprise Strategy ；SWOT Analysis
中文摘要：	随着改革开放以来，中国经济的快速发展、对外贸易的持续扩张、外资企业的大量入驻、国外旅游不断火热，以及出国留学等需求的不断提升。国内人民对于英语学习的热情也在逐步提升。这就导致了国内相应的英语培训机构与日俱增，英语培训的形式也日渐丰富起来。 这其中就包括国外的知名企业英孚教育。自进入中国市场以来，英孚教育一直保持着高速的增长态势，在中国所有的一线城市以及大量二线城市建立了自己的语言培训学校。然而，随着国内科学技术的不断进步，政府导向的不断变化，越来越多地新的英语培训学校和培训模式不断涌现出来，这就给英孚教育的发展带来一定的挑战，这就要求企业需要作出一定的多元化战略调整，来适应不断变化的经济环境。 本文以英孚教育为研究对象，首先，从中国教育行业出发，分析了其面临的整体环境以及发展趋势；其次，充分分析了其面临的英语教育细分行业的产业格局和竞争态势；再次，论文对英孚教育自身的内部资源以波士顿矩阵的方式分析了其现有产品模式，结合波士顿矩阵的分析，给出了具体地分析和多元化的优化建议，得出了英孚教育将来多元化发展的实施和保障措施，为企业将来的多元化战略方向指明了方向。
英文摘要：	Accompanying the rapid development of national economy, the continuous development of international trade, a large number of foreign-funded enterprises settled in China, Traveling abroad is more and more popular, and the demand for studying abroad has been increasing. Chinese people's enthusiasm for English learning is also gradually improving. This has led to the increasing number of English training institutions in China, and the forms of English training mode have become more and more multiple. This includes the well-known foreign enterprise EF education. Since it entry into the Chinese market, EF education has maintained a rapid growth trend, and has established its own language training schools in all the first tier cities and a large number of second tier cities in China. However, with the continuous progress of science and technology in China and the continuous change of government orientation, more and more new English training schools and training modes have emerged, which brings certain challenges to the development of EF education, which requires enterprises to make certain diversified strategic adjustment to adapt to the changing economic environment. This paper takes EF education as the research object. Firstly, starting from China education industry, it analyzes the overall environment and development trend it is facing； secondly, it fully analyzes the industrial structure and competitive situation of the English education sub industry it is facing； thirdly, the paper analyzes the existing product model of EF Education in the way of Boston matrix analyze, base on the Boston matrix analyze, the specific analysis and diversification optimization suggestions are given, and the implementation and guarantee measures for the future diversified development of EF education are given, this paper aim of pointing out the direction for the diversification strategy of the EF enterprise in the future.
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