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论文编号：	118
作者编号：	2120052005
上传时间：	2007/6/22 17:13:10
中文题目：	基于利益相关者理论的古镇文化旅
英文题目：	A Study on the Culture Tourism
指导老师：	王健
中文关键字：	利益相关者;古镇文化旅游;经营模
英文关键字：	stakeholder;culture tourism at
中文摘要：	随着旅游业巨大的经济效益日益显现，国内一些昔日破旧落后的古镇以其悠久的历史、古朴的民居建筑、优厚的文化底蕴、独特的地方风貌吸引着众多游客前往。在发展古镇旅游的同时必须积极采取措施保护古镇，这是尊重历史、尊重文化传统的表现。但是过热的旅游业以及城市化进程的加速正在危害我们的古镇，如环境污染严重、商业氛围浓厚等旅游对当地文化、社会的负面影响日渐凸现。于是，古镇类旅游目的地究竟应该采取怎样的经营模式以处理好发展经济与保护古镇的关系，已逐渐成为学术界和实业界关注的热点。 为了解决我国古镇在发展文化旅游的过程中所出现的上述问题，本论文引入利益相关者理论，以江南古镇发展文化旅游的成功典范周庄古镇为例，采用历史事件回顾的方式并经过多次实地调研进行了案例研究，最终概括出了周庄古镇文化旅游的经营模式，并分析了该模式的适用性。 论文首先指出了国内古镇旅游目前的发展现状和问题，并运用利益相关者理论对所存在问题的原因进行分析。接下来展开案例研究，将周庄文化旅游的发展历程分为了两个阶段，并通过事件回顾分析其背后的各个利益相关者之间错综复杂的关系，以剖析利益相关者对古镇发展旅游的利益要求及其满足途径是如何一步步推动和影响周庄文化旅游经营模式的形成和变迁的。在此基础上，论文就周庄古镇文化旅游的成功因素做出分析，进一步指出周庄古镇文化旅游经营模式的实质，即当地政府主导的兼顾各利益相关者的集体企业经营模式。接着，论文利用利益相关者理论对该模式的适用性从环境因素和利益相关者因素两方面加以论证。最后，论文提出了周庄古镇文化旅游经营模式对于其他古镇而言也是具有切实可行性的研究结论。希望本论文的研究能够为我国古镇的旅游经营模式提供一个新的认识和思路。
英文摘要：	Along with the emerging of the economic benefit of tourism industry, many ancient towns in China have been attracting a great number of tourists because of their long history, simple and unsophisticated buildings, deep cultural foundation and peculiar scenery. We must try hard to preserve our ancient towns as the tourism industry developing, which is a manifestation of our respect for the history and for the cultural tradition. But the overheated tourism and the accelerating process of urbanization are doing harm to our ancient towns, such as the negative influences on the native culture and society and so on. So it is necessary for us to realize that which pattern the ancient towns should choose in order to handle well the relationship between the development of economy and the protection of our ancient towns. In order to settle up the problems, this thesis takes Zhouzhuang as an example to analyze its mode of tourism industry by introducing the Stakeholder Theory. Through looking back several important events of Zhouzhuang, the thesis proposes the pattern of the culture tourism at ancient towns of Zhouzhuang. Further more, the applicability of the pattern to the other ancient towns in China is analyzed. First of all, the thesis summarizes the problems of the culture tourism at ancient towns in China, and then analyzes the reasons by using the Stakeholder Theory. In the following chapter, through dividing the development course of Zhouzhuang into two periods and also looking back several important events of it, the thesis studies the interactions of the various stakeholders. At the same time, the influences of these stakeholders to the pattern of the culture tourism of Zhouzhuang are mentioned. On the base of such research, the matters for Zhouzhuang′s success and even the essential of the pattern are proposed. In this pattern the ancient town government is dominant, and the benefits of various stakeholders have been considered too. And collectivity corporations which have close relationship to the government are the pattern’s manipulators. Then the thesis studies the applicability of the pattern on two aspects, which are the environment state of the pattern and the stakeholders. At last, the thesis concludes that the tourism pattern of Zhouzhuang is also feasible in the other ancient towns of China. In a word, I hope that new knowledge to the pattern of the culture tourism at ancient towns, and new thinking for it can be offered.
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