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论文编号：	11756
作者编号：	2320170527
上传时间：	2020/6/20 14:48:08
中文题目：	K公司面向工业4.0的竞争力提升策略研究
英文题目：	Research on the Ways and Strategies of K Company’s Competitiveness Promotion for Industry 4.0
指导老师：	韩连胜
中文关键字：	工业 4.0；企业竞争力；智能化工厂；服务开发
英文关键字：	Industrial 4.0；Enterprise competitiveness；Intelligent plant；Service development
中文摘要：	自从 2011 年德国在汉诺威工业博览会上正式提出工业 4.0 的概念后，许多 国家也都相继提出了面向全新时代的工业计划。但是，相比那些制造业完整经 历了从工业 1.0 到 3.0 发展阶段的发达国家，中国制造业，依旧徘徊在工业 2.0， 3.0 的阶段。在这样的时代前景下，中国的制造业如何在立足于自身发展的前提 下，借助工业 4.0 所提出的先进理念，实现跨越式的发展，是值得我们研究和 探讨的。企业立足市场的根本是竞争力的提升，不同企业的竞争力提升途径也 有不同。但是现代企业竞争，如何兼顾顾客、产品与服务是每个企业必须面对 的问题。如何同时兼顾这三个最基本但同时也是最重要的价值点，根据企业的 实际情况，切实地提升企业的竞争力，是本文的重要研究意义。 本文以 K 公司为研究对象，为了寻找出 K 公司竞争力提升的途径，通过系 统收集 K 公司的发展历史、财务概况、运营、服务等方面的信息，提出提升 K 公司竞争力的策略。从时代展望及市场需求出发，本文着重关注顾客价值开发， 智能化制造以及服务创新等提升途径；在满足客户价值方面，对 K 公司的传统 顾客群及潜在顾客群的价值需求及开发进行分析。在智能化制造方面，首先从 基础的标准化，精益化为起点，探讨企业进行智能化工厂改造所具备的条件与 面临的问题，探索适合 K 公司智能化建设之路。同时，为了应对售后服务的市 场压力，满足客户的定制化需求，在服务创新方面，会针对 K 公司现存的服务 问题及提升方式进行论证。 通过对 K 公司的系统研究，得出如下结论与展望：首先，在新的市场竞争 环境中，K 公司需要从自身实际出发，在客户价值开发等方面进行改进，以提升 企业竞争力。其次，对于 K 公司这样的中型制造企业而言，竞争力提升的道路 任重道远，需要国家与企业共同实现。最后，K 公司提升竞争力的途径研究希望 能给同类型的企业一些经验和借鉴意义。
英文摘要：	Since Germany formally puts forward the concept of industry 4.0 at the Hanover Industrial Exposition in 2011, many countries have also propose industrial plans in the new era. However, compared with some developed countries, the manufacturing industry has experienced a complete developing stage from industry 1.0 to 3.0. China's manufacturing industry, especially some small and medium-sized factories, is still hovering in the stage of industry 2.0 or 3.0. In such an era, it is worth to study how China manufacturing industry can seize the opportunity and achieve development with the help of advanced concepts of industry 4.0. The fundamental of an enterprise is to enhance its competitiveness. Customers, products and service are three basic but significant aspects that every enterprise must consider in modern competition. Basing on those points, how to effectively improve the enterprise competitiveness is a major research meaning of the paper. The paper takes K company as the research object. In order to find out the way to improve K company’s competitiveness, this paper systematically collects history, financial profile, operation, service status and other information of it, and proposes ways of competitiveness promotion. The paper mainly focuses on customer value development, intelligent manufacturing and service innovation. In terms of satisfying customer value, the paper analyses the demand of K’s traditional and potential customer. For intelligent manufacturing, basing on the lean production, this paper firstly discusses the conditions and problems faced by the enterprise, and explores the suitable road of K company’s intelligent construction. At the same time, in order to cope with the pressure of after-sales market and meet the needs of customers, the existing service problems and improvement methods of K company will be demonstrated in terms of service innovation. Through the systematic study of K company, the following conclusions and prospects are drawn: first of all, in the new market competition environment, K company needs to enhance competitiveness basing on the points of customer value development and so on. Secondly, for small and medium-sized enterprises, the road of competitiveness improvement has a long way to go, which needs to be jointly realized by the enterprise and country. Finally, the research of competitiveness enhancing way may give some reference to the same type of K.
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