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论文编号：	11736
作者编号：	2120183027
上传时间：	2020/6/20 10:43:34
中文题目：	内容类移动社交媒体环境下用户错失焦虑影响因素研究
英文题目：	Research on Influencing Factors of User’s “Fear of Missing out” in Content-based Mobile Social Media Environment
指导老师：	徐曼
中文关键字：	内容类移动社交产品；错失焦虑；压力知觉；影响因素
英文关键字：	Content-based mobile social products; Fear of missing out; Perceived stress; Influencing factors
中文摘要：	内容类移动社交产品作为移动社交媒体的重要组成部分，一直以来针对错失焦虑的相关研究更多集中于即时通讯类社交产品的使用行为方面，对内容类产品的错失焦虑的关注较少。本文通过探寻验证影响用户在使用内容移动社交产品过程中产生错失焦虑的因素及形成机制，丰富其相关理论研究同时能为相关企业、用户个体以及相关管理部门提供一定的参考借鉴，帮助其拟定针对性的改善措施，并为提升此类信息产品的用户体验提供依据。 本文以期望确认理论和计划行为理论为基础，在SSO框架下结合认知心理及信息行为相关理论构建了本研究的理论模型。围绕所研究的移动社交产品的内容服务特征对相关理论中的因素进行调整，并积极引入能够反映用户心理及行为的研究变量。研究模型主要由错失焦虑形成的前因部分和压力转变部分构成，在前因模型部分主要用期望确认理论来解释用户错失焦虑产生前的持续使用状态，其中内容类移动社交产品的内容质量，系统质量和服务质量在这一过程中起到重要的作用。在压力转变部分，研究了持续使用行为所带来的的压力感转化为用户的错失焦虑心理的路径及相关因素的调节作用。本研究模型解释了用户从理性的内容类移动社交产品使用行为逐渐转变为错失焦虑心理及其伴生的非理性使用行为的路径过程，得到研究内容类移动社交媒体环境下的用户错失焦虑影响因素模型。本研究对数据的处理采用了SPSS 22.0和SmartPLS 3.2.9统计分析软件，最终得到了结构方程模型的数据分析结果。 在内容类移动社交产品使用环境下，用户的期望确认度受到来自内容质量和服务质量的显著正向影响，而系统质量对用户的期望确认度的影响并不显著。期望确认理论能够很好地适应并解释错失焦虑形成的前因过程，期望确认度正向显著影响用户的持续使用意愿继而引发用户后续的压力反应。用户持续使用内容类移动社交产品过程中，其持续使用的意愿和感知流行性都能够正向显著影响用户所产生的产品使用压力知觉。用户的感知压力的强度能够直接对用户的错失焦虑情绪和行为产生正向显著影响，但是强度会受到个体的品质类心理弹性的制约。因此，对于内容类移动社交媒体环境下的错失焦虑的预防和介入可以通过对持续使用行为的过程进行控制，针对内容类社交媒体的内容及服务特征采取适当的管理措施，降低用户在持续使用过程之中产生的心理感知压力，并鼓励用户发展多样的社交渠道，树立正确的信息工具使用理念等措施，降低错失焦虑的发生概率和程度，正确合理地使用内容类移动社交媒体服务。
英文摘要：	As an important part of mobile social media, content-based mobile social products always focus on the use behavior of instant messaging social products, and pay less attention to the loss anxiety of content-based products. In this paper, we explore the factors and formation mechanism that affect users' FOMO in the process of using content-based mobile social products, enrich the relevant theoretical research and provide some reference for relevant enterprises, users and relevant management departments, help them to formulate targeted improvement measures, and provide basis for improving the user experience of such information products. Based on the theory of Expectation Confirmation and the theory of Planned Behavior, this paper constructs the theoretical model of this study under the framework of SSO, combining the theory of cognitive psychology and information behavior. According to the content service characteristics of the mobile social products studied, we adjust the factors in the relevant theories, and actively introduce research variables that can reflect users' psychology and behavior. The research model is mainly composed of the antecedent part and the stress transformation part. In the antecedent part, the Expectation Confirmation Theory is mainly used to explain the user's continuous use state before the occurrence of FOMO. The content quality and service quality of content-based mobile social products play an important role in this process. In the part of stress transformation, the paper studies the way of transforming the stress caused by the continuous use behavior into the user's missing anxiety and the regulating effect of related factors. This research model explains the path process of users' changing from rational use behavior of content-based mobile social products to FOMO and its accompanying irrational use behavior, and obtains the influencing factor model of users' FOMO in the context of content-based mobile social media. In this study, SPSS 22.0 and Smartpls 3.2.9 statistical analysis software are used to process the data, and finally the data analysis results of structural equation model are obtained. In the context of content-based mobile social products, the user's expectation recognition is positively affected by the content quality and service quality, while the system quality does not significantly affect the user's expectation recognition. Expectation Confirmation Theory can well adapt to and explain the antecedent process of FOMO. Expectation Confirmation degree has a significant positive impact on the user's intention to use continuously and then causes the user's subsequent stress response. In the process of continuous use of content-based mobile social products, users' willingness to continue to use and perceived popularity can significantly affect users' perception of product use pressure. The intensity of users' perceived pressure can directly have a significant positive impact on users' missing anxiety and behavior, but the intensity will be restricted by the individual's psychological flexibility of quality. Therefore, the prevention and intervention of Miss anxiety in the context of content-based mobile social media can control the process of continuous use behavior, take appropriate management measures against the content and service characteristics of content-based social media, reduce the psychological perception pressure generated by users in the process of continuous use, encourage users to develop diverse social channels, and establish correct ones to reduce the probability and degree of FOMO, we should use content mobile social media services correctly and reasonably.
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