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论文编号：	11573
作者编号：	2120172968
上传时间：	2020/4/21 12:11:50
中文题目：	大学生微信信息披露影响因素研究
英文题目：	Research on the Influencing Factors of Information Disclosure of WeChat on College Students
指导老师：	王芳
中文关键字：	大学生；个人信息披露；量表编制；影响因素
英文关键字：	University students; personal information disclosure; scale development; influencing factor
中文摘要：	微信是大学生生活中不可替代的重要社交工具，通过微信进行个人信息披 露是近年来伴随着社交媒体的兴起而流行起来的一个概念，但是这一概念比较 抽象，无法直接观察或者直接测量得到其相关数据。因此我们需要借助量表等 研究工具研究个人的信息披露行为，通过量化的数据提取影响个人进行信息披 露的因素，进而对这一信息行为有一个更好的认识和了解。 本文首先整合了已有个人信息披露影响因素的相关研究，确定了本文的三 大理论基础分别为印象管理理论，隐私计算理论以及使用与满足理论。通过文 献调研提出了假设模型和研究假设，之后结合半结构化访谈工作编制了个人信 息披露影响因素量表。通过三次的问卷数据收集工作，对量表中的题项进行了 信效度分析、探索性因子分析和验证性因子分析，然后对量表进行进一步地修 订和验证，确定了最终的量表。最后将量表投入实践，根据收集的数据构建结 构方程模型，验证了提出的假设。结果表明，研究开发的量表具有良好的信效 度，“关系维护”、“风险感知”、“隐私保护”、“平台易用性”、“情感需求”、“信息需求”对个人信息披露的意愿和行为存在显著影响，其中“情感需求”是影响大学生在微信进行信息披露的最重要因素。
英文摘要：	WeChat is an irreplaceable and important social tool in college students' life. Disclosure of personal information through WeChat is a concept that has become popular with the rise of social media in recent years. However, this concept cannot obtain data with any direct observation or measurements owing to its feature of abstraction. Herein, to better understand this behavior, it is required to study the personal information disclosure through scales and other methods, so we can extract the relevant factors from quantitative data. In this thesis, the author reviews the past researches on the influence factors of personal information disclosure, and the thesis is based on three theories, which are Impression Management Theory, Privacy Computing Theory and Use and Satisfaction Theory. The hypothesis model and research hypothesis are put forward after literature reviews, and the influencing factors scale of personal information disclosure is preliminarily compiled based on semi-structured interviews. Through three times of questionnaires data collection, reliability and validity analysis, exploratory factor analysis and confirmatory factor analysis are carried out on the items in the scale. The scale is revised and validated, and the final scale was determined. Finally, the proposed hypothesis is verified by constructing structural equation model. The scale has good reliability and validity, and "relationship maintenance", "risk perception", "privacy protection", "platform usability","emotional needs" and"information needs" have significant effects on the willingness and behavior of personal information disclosure. Among them, "emotional needs" is the most important factor affecting college students'information disclosure on WeChat.
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