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论文编号：	11449
作者编号：	2120163168
上传时间：	2019/12/16 15:54:35
中文题目：	W咨询公司战略管理咨询业务提升策略研究
英文题目：	W Consulting Company Strategic Management Consulting Business Promotion Strategy Research
指导老师：	杨斌
中文关键字：	战略管理理论；管理咨询公司；战略咨询业务
英文关键字：	Strategic management theory；Management Consulting；Strategic consulting business
中文摘要：	W咨询公司诞生于2000年，公司成立以来，凭借其独特的商业模式和组织模式，使其在管理咨询行业的蓬勃发展时，迅速占据有利竞争地位，从众多竞争对手中脱颖而出，成为了中国本土规模最大的管理咨询公司之一。W咨询公司的战略咨询业务也取得了重大的突破，承揽了多项国内重要的战略咨询业务，并取得了不错的口碑和品牌影响力。然而，随着市场的变化、竞争格局的变化以及W咨询公司本身存在的一定不足，导致W咨询公司的战略咨询业务遭遇了相当程度的挑战：战略咨询业务量不断萎缩，客户满意度有所下降，市场占有率持续下降等。面临这样的内外部环境，W咨询公司的战略咨询业务应该以何种方式进行业务升级，不断提升自己的市场竞争力，是W咨询公司所面临的重大挑战。在此背景下，通过研究W管理咨询公司传统战略咨询业务面临的挑战，并尝试给出优化W咨询公司战略咨询业务的建议，这对W咨询公司战略咨询业务的未来发展有一定的实际意义，对战略略咨询行业业务新模式的探究也有一定的借鉴意义。本文首先从历史沿革的角度出发，通过梳理战略管理理论和战略管理咨询的各时期的背景、特点等，并尝试探索战略管理理论和战略管理咨询的发展和演变的规律，并找出未来可能的发展趋势，为W咨询公司未来的业务升级提供一定的方向指引。其次，本文从W管理咨询公司的现状出发，了解W咨询公司的基本情况、战略咨询业务的基本情况、现阶段下战略咨询的操作范式以及目前W咨询公司战略咨询业务存在的不足，找出W咨询公司迫切需要完善提升的内容。再次，本文从市场和学术层面分别讨论了，在新的环境下，W咨询公司战略咨询业务受到的各种挑战。最后，根据以上的分析，再通过SWOT分析和波士顿矩阵的方法进行了分析，并给出在新环境下W咨询公司战略咨询业务的五项提升策略和三项实施保障机制。
英文摘要：	W Consulting was born in 2000. Since its establishment, the company has established a competitive position in the management consulting industry with its unique business model and organizational model. It has stood out from many competitors and has become a Chinese native. One of the largest management consulting companies. W Consulting's strategic consulting business has also made significant breakthroughs, and has undertaken a number of important domestic strategic consulting businesses, and has achieved good reputation and brand influence. However, with the changes in the market, the changes in the competitive landscape, and the inadequacy of the W consulting company itself, the strategic consulting business of W Consulting encountered considerable challenges: the volume of strategic consulting business continued to shrink, and customer satisfaction declined. The market share continues to decline. Faced with such an internal and external environment, it is a major challenge for W Consulting to evaluate the way in which the consulting firm's strategic consulting business should upgrade its business and continuously improve its market competitiveness. In this context, by studying the challenges faced by W Management Consulting's traditional strategic consulting business, and trying to give advice on optimizing the strategic consulting business of W Consulting, this has certain practical significance for the future development of W Consulting's strategic consulting business. The exploration of the new model of strategic business consulting industry also has certain reference significance. This paper starts from the perspective of historical evolution, through combing the background and characteristics of strategic management theory and strategic management consulting, and tries to explore the development and evolution of strategic management theory and strategic management consulting, and find out the possible future. The development trend provides a certain direction for W Consulting's future business upgrade. Secondly, this article starts from the status quo of W management consulting company, understands the basic situation of W consulting company, the basic situation of strategic consulting business, the operational paradigm of strategic consulting at the current stage, and the shortcomings of the current strategic consulting business of W consulting company. The consulting company urgently needs to improve the content of the promotion. Thirdly, this article discusses from the market and academic level, in the new environment, W consulting company's strategic consulting business is faced with various challenges. Finally, based on the above analysis, the SWOT analysis and the Boston matrix method are analyzed, and five promotion strategies and three implementation guarantee mechanisms for the W consulting company's strategic consulting business in the new environment are given.
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