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论文编号：	11407
作者编号：	2320170706
上传时间：	2019/12/14 14:16:52
中文题目：	TG公司“互联网 +”电梯维保商业模式创新研究
英文题目：	A Study on TG’s Business Model Innovation of Elevator Maintenance Based on Internet Plus
指导老师：	石鉴
中文关键字：	互联网+；电梯维保；商业模式创新；按需维保
英文关键字：	Internet+; Elevator maintenance; Business innovation; On-demand maintenance
中文摘要：	随着中国经济的快速发展以及城市化进程加快，电梯需求量迎来爆发增长的时代。作为公共基础设施的电梯已经成为人们便捷生活重要的组成部分。截止2018年底国内电梯保有量已达625万台。但是在过去几年各地电梯安全事故频发，加之新闻媒体争相报道，不仅造成民众乘梯恐慌，也对电梯相关企业信誉及品牌价值造成了巨大的影响。究其原因，主要是因为电梯维保行业环境混乱所导致，企业鱼龙混杂、市场恶性竞争、政策监管不力，电梯维保的问题已经成为社会民众关注的焦点。国家政府相关部门针对这一现状，采取一系列的措施来严格监管电梯维保相关工作，其中包括各地方政府陆续颁布的电梯使用标准、政府自建监管平台接收电梯故障数据以及电梯维保行业改革创新的“按需维保”政策。此举动意味着电梯维保企业未来必须顺应当前“互联网+”时代的发展，依靠互联网技术，通过网络化、信息化、数据化的方式来改善当前电梯维保行业所遇到的问题。 本文以TG电梯维保公司为研究背景，结合自己行业背景及研究生阶段所学理论知识，通过互联网收集大量电梯维保行业数据，对电梯维保行业现状及TG公司目前的商业模式进行深入的分析。并根据当前“互联网+”传统行业的成功案例，为TG公司设计出依靠自身行业口碑与资源优势，整合电梯产业链资源，基于电梯产业链互联网平台的全新商业模式。此创新使得TG公司由服务型、交易型转变为共享型、赋能型的商业模式。商业模式创新可以改变TG公司目前电梯维保业务收入占比过大的境况，探索多元化业务盈利模式，为其未来应对电梯维保行业转型与变革提供了一条可持续发展的道路。 本文的研究成果也为电梯制造企业、其他电梯维保企业进行商业模式创新提供了重要的参考依据。通过与“互联网+”技术的紧密融合，使维保工作透明公开、市场竞争良性发展、政府监管实时高效，并推动整个电梯维保行业得到健康有序的发展，为社会民众乘梯安全提供最可靠的保障。
英文摘要：	With the rapid development of economy and the acceleration of urbanization in China, the demand for elevators has increased exponentially. As public infrastructures, elevators have become an indispensable part of convenience in people’s daily lives. In China, by the end of 2018, the number of in-service elevators has reached 6.25 million. However, in the past few years, the frequent escalation of elevator safety incidents, coupled with reports, not only caused panics but also undermined the reputation and brand value of enterprises with elevator business. The main reason lies in the chaotic status of the industry of elevator maintenance. Due to the varying qualities of the practitioners, the vicious competition in the market, the inadequate supervision by the government, the issues of elevator maintenance have become the topic of public attention. In response to the issues above, the relevant government departments of the state have adopted a number of measures to strictly supervise the elevator maintenance works. The measures include standards for elevator use promulgated by local governments, supervision platforms constructed by the government itself for receiving elevator failure data, and on-demand maintenance policy for the reform and innovation of the elevator maintenance industry. Such measures indicate that in the future, the development of elevator maintenance companies must comply with the idea of Internet Plus by eliminating the current issues in the elevator maintenance industry through Internet technologies such as networks, information systems, and data. In this thesis, by taking the elevator maintenance company TG as the research subject, relying on the knowledge of innovation management, strategic management, operation management, marketing, etc. learned by the author during the postgraduate studies, referring to the industry experience of the author, and by collecting a large amount of data in the elevator maintenance industry, an in-depth analysis of the current status of the industry of elevator maintenance and TG’s current business model is conducted; according to the success stories of Internet Plus as well as the traditional industries, a new business model that relies on TG’s industry reputation and resource advantages to integrate industry chain resources of elevators based on the Internet platform of elevator industry chain, and that transforms TG from a service- and transaction-oriented company to a sharing- and empowerment-oriented company, is designed for TG. Business model innovation will alleviate the issue that TG’s elevator maintenance business accounts for an overly large proportion of revenue. In this thesis, the study on diversified models of profits is conducive to the future transformation and innovation of the elevator maintenance industry with sustainability. The research results of this thesis also provide an important reference for business model innovation by elevator manufacturers and maintenance companies. Such innovations will promote the healthy and orderly development of the entire elevator maintenance industry and provide the most reliable guarantee for the safety of elevators by closely integrating Internet Plus technologies, making the maintenance works transparent and open to inspection, creating a benign cycle in market competitions, and formulating the real-time and efficient government supervision mechanisms.
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