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论文编号：	11400
作者编号：	2320170492
上传时间：	2019/12/14 10:34:18
中文题目：	QYL教育公司盈利能力提升对策研究
英文题目：	Research on Strategies to Improve Profitability of QYL Education Company
指导老师：	郝臣
中文关键字：	盈利能力；教育培训；心智发展教育；核心竞争力
英文关键字：	Profitability; Education and training; Mental development education; Core competitivenes
中文摘要：	随着我国经济的高速发展、现代化进程不断加快，人们不断学习、自我提升的意识越来越强，继续教育以及终身学习的需求持续增加，中国教育培训市场规模持续上升、行业日趋成熟。QYL教育公司是一家民办的小型教育培训公司，在竞争压力不断增加的教育培训行业中想要稳定经营并发展壮大，QYL教育公司必须保证有足够的盈利能力。 QYL教育公司心智发展教育课程和活动都是以心理学为底层理论基础结合教育学进行研发的，其内容在教育培训市场还属于“非刚需”产品，客户的需求弹性较大，公司客户增长慢、获课量不足，公司盈利能力较弱。在借鉴参考国内外相关文献资料和研究成果的基础上，通过深入公司调研并对搜集的数据和资料进行归纳演绎综合分析，提出了提高QYL教育公司盈利能力的几点对策建议。建设合理的课程体系框架和课程配置规划方案、优化调整课程的形式和内容，保证教学培训的品质，给客户高质量的培训体验；调整课程价格设置、重新进行课程周期等方面的安排规划，持续吸引客户、提高客户黏度，进而增加获课量。通过营业收入的提升和营业成本的控制，实现销售利润率和成本费用利润率的提升。此外，通过优化调整组织架构、人力资源、绩效管理和市场营销等配套保障措施，在为盈利能力提升对策提供支持的同时缩减不必要的成本、扩大销售收入，实现公司整体运营效益的提升。 QYL教育公司根据市场需求和自身经营状况，不断升级教育产品质量及服务，优化运营管理等配套保障，提升自身的盈利能力，才能保证公司持续经营发展。
英文摘要：	Along with our country economy high speed development of the modernization process accelerating, people are constantly learning growing consciousness of self improvement, continuing education and lifelong learning demand continues to increase, The scale of education and training market continues to rise. If QYL wants to maintain stable operation and develop and grow, it must ensure sufficient profitability to support its operation under the fierce competition. The mental development education courses and activities of QYL education company are developed based on the basic theory of psychology and education, and their contents are still "non-rigid demand" products in the education and training market. Customers' demand elasticity is relatively large, and the company's customer growth is slow, the number of courses is insufficient, and the company's profitability is relatively weak. On the basis of referring to relevant literature and research results at home and abroad, through in-depth investigation and induction, deduction and comprehensive analysis of collected data and materials, several countermeasures and Suggestions were put forward to improve the profitability of QYL education company. Build a reasonable curriculum system framework and curriculum configuration planning scheme, optimize and adjust the form and content of the curriculum, ensure the quality of teaching and training, to give customers high-quality training experience; Adjust the course price setting, re-arrange the course cycle and other aspects of planning, continue to attract customers, improve customer viscosity, and then increase the number of courses.through the promotion of operating revenue and the control of operating cost, the profit margin of sales and cost expense can be improved.t. In addition, through the optimization and adjustment of organizational structure, human resources, performance management and marketing and other supporting measures, the company can not only provide support for measures to improve profitability, but also reduce unnecessary costs and expand sales revenue, so as to achieve the improvement of the overall operating benefits of the company. According to the market demand and its own business conditions, QYL education company will constantly upgrade the quality of education products and services, optimize operation management and other supporting guarantees, and improve its profitability, so as to ensure the company's sustainable operation and development.
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