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论文编号：	11371
作者编号：	2120163069
上传时间：	2019/12/13 10:38:37
中文题目：	供应链管理模式下S公司采购管理研究
英文题目：	Research on Procurement Management of Company S based on Supply Chain Management
指导老师：	方磊教授
中文关键字：	供应链管理，采购管理，风电
英文关键字：	Supply Chain Management; Procurement Management; Wind Power
中文摘要：	管理学大师彼得·德鲁克曾经说过:“二十一世纪的竞争关系已经发生了改变，从企业与企业之间的竞争转变为供应链(Supply Chain)与供应链之间的竞争。”全球经济一体化的加速、信息网络的全面构建，在此发展大趋势下，企业之间的竞争模式正在发生着变化，供应链与供应链之间的竞争正在加剧。供应链管理便是适应时代发展而产生的，它不仅仅只关注企业的内部资本和竞争力，而且更注重企业的外部资本和竞争力，从而实现整个供应链上的资本整合和集成。采购管理作为供应链管理中至关重要的环节，其重要性更是不可置否。制定适宜的、有效的采购管理策略是控制成本、获取额外利润的有效之举。能够增强企业的整体市场竞争力，使其在瞬息万变的市场中争得一席之地。 风能作为一种洁净性能源，已得到世界各地的认可。伴随着近几年国家政策的大力扶持，风电行业呈现出蓬勃增长的趋势，但是伴随而生的竞争也是越来越激烈，风电行业的未来发展之路必定是充满了坎坷和崎岖。 S公司是风电行业的全球领军企业，是全球最大的海上风机制作商，是全球第二大陆上风机制作商。但近几年，伴随着风电市场客户端价格的一再下降，S公司面临的自身降成本压力也是日益加重。如何在竞争残酷的市场环境下，实现自身成本降低、增加市场竞争力，是S公司目前面临的一个重大挑战。 本文以S公司作为主要研究对象，以相关理论知识为基础，加上本人在S公司多年实际工作经验，对S公司采购现状进行分析，从而找出S公司在供应链管理模式下采购管理方面存在的问题：缺少成本分析，采购成本核算片面，供应商关系管理欠缺。之后基于相关理论基础，并结合风电行业特征及S公司实际运营现状，提出切实可行的优化措施：建立应该成本（Should Costing）核算模型，建立作业法采购成本核算TCO模型，建立供应商战略合作关系。通过这些优化措施，以期待能达至优化供应链，降低成本，增强整体竞争力的目的。同时，也期望能为同类型企业的采购管理改进给予些许借鉴和指导。
英文摘要：	Peter F. Drucker, a Master of Management, once said, "The 21st century, the competitive landscape has changed, and will no longer be the competition between enterprises, but the competition between supply chain and supply chain.". With the acceleration of global economic integration and the comprehensive construction of information network, the competition mode between enterprises is changing and the competition between supply chains is intensifying. Supply chain management is produced in response to the requirements of The Times. It not only focuses on the internal resources and competitiveness of enterprises, but also pays more attention to the external resources and competitiveness of enterprises, so as to realize the integration of resources on the whole supply chain. As the key link of supply chain management, procurement management is undoubtedly important. Implementing appropriate and effective procurement management strategy is an effective measure for enterprises to control costs and obtain more profits, and then provide the overall market competitiveness of enterprises, and promote them to occupy a position in the fast-changing market. Wind energy, as a clean energy, has been recognized around the world. With the strong support of national policies in recent years, the wind power industry presents a trend of vigorous development, but the ensuing competition is also increasingly fierce, so is bound to be full of ups and downs for the future development of the wind power market. Company S, as a global leader in wind power, is the world's largest manufacturer on offshore wind turbines and the second largest manufacturer on onshore wind turbines. However, in recent years, the selling prices of the company S has been falling again and again, which leads to the increasing pressure on company S to reduce its own costs year by year. How to reduce its own cost and increase its market competitiveness in the cruel market environment is a major challenge that S company is facing at present. This paper takes company S as the main research object, based on relevant theoretical knowledge and years of practical work experience in company S. Through the analysis of the current situation of company S's procurement management, and then the problems of company S 's procurement management in the supply chain management mode are mainly found out: lack of cost analysis, one-sided purchasing cost accounting, and lack of supplier relationship management. Then, based on the relevant theoretical basis, combined with the characteristics of the wind power industry and the actual operation status of company S, the author puts forward feasible improvement measures: establishing Should Costing accounting model, establishing TCO model of activity-based purchasing cost accounting, and establishing supplier warfare. These optimized measures are expected to optimize the supply chain, reduce costs and enhance the overall competition of the company. At the same time, also hope to provide some reference and guidance for similar wind power equipment manufacturing enterprises’ procurement management improvement.
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