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| 论文编号： | 11256 | |
| 作者编号： | 2320170770 | |
| 上传时间： | 2019/12/10 11:57:47 | |
| 中文题目： | 平衡计分卡在D保险公司业绩评价中的应用研究 | |
| 英文题目： | Application of Balanced Scorecard in Performance Evaluation of D Insurance Company | |
| 指导老师： | 周晓苏、孟祥军 | |
| 中文关键字： | 平衡计分卡；业绩评价；多维度；保险公司 | |
| 英文关键字： | Balanced Scorecard; Performance Evaluation; Multidimensional; Insurance Company | |
| 中文摘要： | 进入改革开放以后，特别是迈入21世纪后，中国保险业务规模爆发式增长，内外资保险公司之间的市场竞争趋于白热化。保险业作为社会均衡器，是我国金融行业的支柱产业之一，保险业的发展状态直接影响到金融业能否能够保持平稳、健康的发展。随着知识经济时代的到来，保险公司之间生死竞争也演变为绩效管理有效性的竞争。绩效管理水平的高低是保险公司强大综合实力的体现。因此建设科学的绩效管理体系，保持其高效运行，是保险公司提高自身综合素质、提高持续经营、提高在变化的市场中竞争能力的重要条件。 | |
| 英文摘要： | After China's reform and opening up, especially in the 21st century, the scale of insurance business in China has exploded, and the market competition between domestic and foreign insurance companies tends to be white-hot. As a social equalizer, insurance industry is one of the pillar industries in China's financial industry. The development of insurance industry directly affects whether the financial industry can maintain a stable and healthy development. With the advent of the era of knowledge economy, the life-and-death competition among insurance companies has also evolved into the competition for the effectiveness of performance management. The level of performance management reflects the strong comprehensive strength of insurance companies. Therefore, to build a scientific performance management system and maintain its efficient operation is an important condition for insurance companies to improve their comprehensive quality, improve their sustainable operation and enhance their competitiveness in the changing market. | |
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