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| 论文编号: | 11238 | |
| 作者编号: | 2320170554 | |
| 上传时间: | 2019/12/9 22:34:59 | |
| 中文题目: | V公司新产品项目规划与实施管理研究 | |
| 英文题目: | Research on the V company new product project planning and implementation management | |
| 指导老师: | 卿志琼 | |
| 中文关键字: | 新产品项目规划;项目实施;项目流程管理;流程优化 | |
| 英文关键字: | New product project planning ;Project implementation ;Project process management ;Process optimization | |
| 中文摘要: | 在过去的十年中,我国汽车行业发展迅猛,越来越多的国际品牌进驻中国建厂、销售,与此同时,国内的造车企业也在不断成长,不仅巩固加强了燃油车的质量品质,而且在新能源领域有所突破,在国内掀起了产业化的变革,但这些汽车企业往往还是照搬国外的管理模式,没有考虑国内社会经济发展的特点,以及项目规划与实施的具体细节要求,从而导致一些问题的产生。因此,新能源汽车领域如何运用现代项目管理理论和工具,是摆在每个企业面前的重要问题。论文基于此背景,探究新产品项目的规划与实施。 本论文围绕新产品项目规划与实施的问题进行研究,按照层层递进的思路方法,在回顾了项目、项目规划、项目实施的相关理论基础上,首先介绍了V公司新产品项目中各节点的含义及任务,详细描述了项目申报、概念规划、细节规划、开始生产阶段的工作流程及要求,并对项目中的现状进行分析梳理,发现影响项目进程的几大问题。然后,针对工艺设计规划、项目人力资源规划、项目采购、项目验收等几大问题,制定相关对策及预防措施。论文认为,概念规划阶段利用价值流分析方法可以改善布局、节约投资;调整项目人员组织架构及制定具体绩效目标,可以帮助提高项目团队跨部门合作的效率;以及在项目实施过程中针对采购、验收过程的流程优化,这些方案的实施,确保了项目能够按时、准确的完成项目节点目标。 论文根据国外汽车行业项目管理理论,充分考虑中国国情和公司历史背景,对汽车零部件企业的项目规划和实施进行研究,论文在介绍新产品项目规划及实施的基础上,结合项目实践经验,利用价值流图、数据分析、流程导向等工具和方法,对工艺规划、组织结构、项目管理数字化等问题进行改善,这对于相关行业的企业,具有一定的创新及示范作用。论文研究对V公司实施新产品项目具有一定的指导作用。同时,论文研究对于相关企业新产品规划与实施具有一定的借鉴和参考价值。 | |
| 英文摘要: | In the past ten years, China's auto industry has developed rapidly, and more and more international brands have set up factories and sales in China. At the same time, domestic car manufacturers are also growing, not only consolidating and strengthening the quality of fuel vehicles. However, there have been breakthroughs in the field of new energy, and industrialization has been initiated in China. However, these auto companies often copy foreign management models, do not consider the characteristics of domestic social and economic development, and the specific details of project planning and implementation. This leads to some problems. Therefore, how to use modern project management theories and tools in the field of new energy vehicles is an important issue for every enterprise. Based on this background, the paper explores the planning and implementation of new product projects. This thesis focuses on the research and implementation of new product projects. According to the progressive thinking method, after reviewing the relevant theories of project, project planning and project implementation, the paper first introduces the nodes in the new product project of V company. The meaning and tasks describe the project declaration, concept planning, detail planning, work flow and requirements at the beginning of the production phase, and analyze the current situation in the project, and find out several major problems affecting the project process. Then, relevant countermeasures and preventive measures are formulated for several major problems such as process design planning, project human resource planning, project procurement, and project acceptance. The paper believes that the concept planning stage can improve the layout and save investment by using the value stream analysis method; adjusting the project staff organizational structure and setting specific performance goals can help improve the efficiency of the project team's cross-department cooperation; and in the project implementation process for procurement, acceptance The process optimization of the process, the implementation of these programs ensures that the project can complete the project node goals on time and accurately. According to the foreign automobile industry project management theory, the paper fully considers China's national conditions and the company's historical background, and studies the project planning and implementation of auto parts enterprises. Based on the introduction of new product project planning and implementation, the paper combines project practical experience and utilization. Tools such as value flow diagram, data analysis, and process orientation improve the process planning, organizational structure, and digitalization of project management. This has certain innovation and demonstration effects for enterprises in related industries. The research of the paper has a certain guiding role for V company to implement new product projects. At the same time, the research of the thesis has certain reference and reference value for the planning and implementation of new products of related enterprises. | |
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