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论文编号：	11227
作者编号：	2320170656
上传时间：	2019/12/9 17:11:25
中文题目：	GWDS公司物流中心商业模式设计与实施
英文题目：	Research on GWDS Logistics Center’s Business Model Design and Implementation
指导老师：	田莉
中文关键字：	商业模式设计；智慧物流平台；实施保障
英文关键字：	Business Model; Intelligent Logistics Platform; Implementation Guarantee
中文摘要：	当前，物流作为供应链的一个重要构成部分，是社会各界重点关注的内容。 近些年，我国物流市场规模增速明显，特别是自电子商务的兴起后，催生了物 流社会总额的快速增长，但我国物流行业数字化程度较低，因此各大电商平台 已经开始向供应链、物流开始拓展其商业版图。GWDS 公司作为国家电网全资 子公司，践行“三型两网、世界一流”战略发展目标，重点发展物流这一支撑 电子商务产业发展的战略性产业。电商企业物流方面的商业模式、关键要素及 实施保障是电子商务企业获取可持续发展的动力源泉之一。 本文以 GWDS 物流中心为研究对象，研究该物流中心的内外部环境，从而 设计其商业模式并提出一些实施保障条件。首先，本文采用文献分析法，基于 商业模式构成要素的理论，选出适合物流中心商业模式设计的构成要素，即 Johnson 和 Christensen 的四要素模型，从而构建了初步的 GWDS 物流中心商业 模式设计的构成要素体系；第二，采用 PEST 模型分析当前物流行业的宏观产业 环境，从而分析出物流行业当前政治、经济、社会和技术四个方面的情况；第 三，分析了当前主流的物流行业类型及其典型的商业模式，从而为商业模式设 计提供参考；第四，采用企业核心能力和资源基础观分析 GWDS 物流中心的内 在环境，从而在设计商业模式时可以充分发挥自身优势，在商业模式实施过程 中，着重改善劣势；第五，结合物流中心的内外部环境和同行业的商业模式， 设计出了 GWDS 物流中心的商业模式；第六，为确保该商业模式可以顺利实施， 从技术资源和运营管理角度提出了实施保障条件。 GWDS 物流中心孵化于一家以电子商务平台为主营业务的互联网公司，而 此互联网公司又是一家十分典型的央企，其物流中心商业模式的设计及实施路 径，对正在争先恐后建立集团内部电子商务平台的企业和其他电子商务平台企 业，以及物流行业都具有一定的现实意义。
英文摘要：	At present, logistics, as an important component of the supply chain, is a key concern of all sectors of society. In recent years, the growth rate of China's logistics market has been obvious. Especially since the rise of e-commerce, the rapid growth of the total logistics society has been promoted, but the degree of digitization of China's logistics industry is relatively low. Therefore, major e-commerce platforms have begun to expand their commercial maps to supply chain and logistics. As a wholly-owned subsidiary of State Grid, GWDS company implements the strategic development goal of “three-type, two-network, world-class” and focuses on the development of logistics, a strategic industry that supports the development of e-commerce industry. The business model, key elements and implementation guarantee of e-commerce enterprise logistics are one of the driving forces for e-commerce enterprises to obtain sustainable development. This thesis takes the GWDS logistics center as the research object, studies the internal and external environment of the logistics center, and designs its business model and puts forward some implementation guarantee conditions. Firstly, this thesis uses the literature analysis method, based on the theory of business model components, selects the components suitable for the business model design of the logistics center, and the four-element model of Johnson and Christensen, thus constructing the preliminary composition of the business model design of the GWDS logistics center. The element system. Secondly, the PEST model is used to analyze the current macro-industry environment of the logistics industry, so as to obtain the guidance of the business model design of the logistics center in the political, economic, social and technical aspects. Thirdly, analyze the current mainstream logistics industry. Types and their typical business models, which provide reference for business model design. Fourthly, use the core competence of enterprises and resource-based view to analyze the internal environment of GWDS logistics center, so that when designing business models, they can give full play to their advantages in business models. In the implementation process, focus on improving the disadvantages. Fifthly, combined with the internal and external environment of the logistics center and the business model of the same industry, designed the business model of the GWDS logistics center. Sixthly, in order to ensure the smooth implementation of this business model, the implementation of safeguard conditions is proposed from the perspective of technical resources and operational management.. The GWDS Logistics Center is incubated in an Internet company with an e-commerce platform as its main business. This Internet company is a typical central enterprise. The design and implementation path of its logistics center business model is vying to establish an internal e-commerce platform. Enterprises and other e-commerce platform companies, as well as the logistics industry have certain practical significance.
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