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论文编号：	11190
作者编号：	2320170311
上传时间：	2019/12/8 22:38:30
中文题目：	利益相关者视角下的天津市GLGC公司战略转型研究
英文题目：	Research on Strategic Transition of Tianjin GLGC Co. Ltd. From Stakeholder Perspective
指导老师：	任兵
中文关键字：	市政企业；公路工程；利益相关者；战略转型；战略匹配
英文关键字：	Municipal Enterprise; Road Engineering; Stakeholder; Strategic Transition; Strategic Matching
中文摘要：	习近平总书记在党的十九大报告中，提出了交通强国战略及目标。建设交通强国，是中国实现社会主义现代化的重要组成部分。建设交通强国，市政公路行业作为交通系统重要组成体系，就要完善和强化市政公路行业发展的现代化要求。贯彻实践新发展理念，着力推动交通产业供给侧结构性改革，着力提升发展的质量和效益，已成为市政公路施工企业的时代使命和发展大势。在此背景下，天津市GLGC公司深入贯彻“以人民为中心”、“人与自然和谐共生”的发展理念，就必须摒弃单一的追求“财务指标”的策略，要充分考虑广大出行群众、自然环境等多方面的要求。与此同时，作为一家典型的、传统的市政公路施工企业，其业务层战略采用低成本战略，市政公路施工企业同质化竞争十分惨烈，为了追求低成本，公司分包转包层出不穷，一方面直接带来了工程质量不受控制的问题，严重破坏行业和公司声誉。另一方面导致公司核心业务的虚化，创新创造能力弱化的问题。天津市GLGC公司现行战略若不进行调整与转型，其困境和问题必然进一步加剧。利益相关者理论提出了比传统的行业内部体系更为广泛的系统，通过对公司利益相关者的识别和需求分析，以及利益相关者利益的实现，为天津市GLGC公司进行发展策略调整和战略转型提供了新的视角和方向。本文从利益相关者视角出发，针对天津市GLGC公司在经营与发展中存在的，特别是现行战略的执行所带来的诸多问题，设计了利益相关者视角下的公司战略转型的框架与方案，并提出了保障其顺利实施的匹配措施。目的是不断优化企业的发展战略，更好的实现公司战略目标。
英文摘要：	In the report delivered on the nineteenth National Congress of CPC, General Secretary Xi Jinping put forward the strategic goal of transportation power. To build a country with strong transportation network is an important part of achieving socialist modernization in China. To realize the strategic goal, the municipal road industry, a significant sector of the transportation system, needs to improve and strengthen modernization requirements of developing this industry. It has become the time mission and development trend of municipal road construction enterprises to practice the new development philosophy, to boost the supply-side structural reform of the transportation industry and to improve the quality and efficiency of its development. In this context, Tianjin GLGC Co. Ltd.（GLGC hereafter） thoroughly implements the strategy of “it must abandon the sole pursuit of 'financial indicators' in practicing the people-centered development philosophy and seeking harmony between human and nature”, and takes into full consideration the requirements of the travelling masses and the natural environment. Besides, as a typical and traditional municipal road construction enterprise, it adopts the low cost strategy on the business level. There exists fierce homogeneous competition among municipal road construction enterprises and partly and wholly sub-contraction emerges in endlessly in their pursuit of low cost. On the one hand, this directly causes the problem of uncontrolled construction quality, seriously damaging the reputation of the industry and the enterprise. On the other hand, this blurs the core business of the enterprise, weakening its innovation and creativity. If GLGC does not adjust and transform its current strategy, it will definitely encounter worsened predicament and problems. The stakeholder theory proposes a broader system than the industry’s traditional internal system. Through the identification and demand analysis of the enterprise's stakeholders as well as the benefit realization of them, it provides a new perspective and direction for GLGC to adjust and transform its development strategy. From the perspective of stakeholders, this paper, in view of problems existing in the operation and development of GLGC, especially those during the implementation of the current strategy, tries to design the strategic transformation framework and scheme for enterprises and put forward matching measures to ensure smooth implementation. It is expected that development strategies of enterprises could be continuously optimized for achieving their strategic goals better.
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