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论文编号：	11122
作者编号：	2220160735
上传时间：	2019/12/7 10:23:50
中文题目：	天津TT文化旅游投资公司商业模式创新研究
英文题目：	Research on Business Model Innovation of Tianjin TT Culture Tourism Investment Company
指导老师：	齐善鸿
中文关键字：	商业模式；文化旅游；营销管理；创新管理
英文关键字：	Business Model；Cultural Tourism；Marketing Management；Innovation Management
中文摘要：	近年来，伴随我国经济发展进入新时代，产业格局不断优化，市场规模品质同步加强，国民生活水平提升，旅游成为越来越多国民的休闲娱乐方式，主题公园、度假村等旅游场所如雨后春笋出现，一日游、多日游、家庭游等多种旅游方式方便了人们出行。旅游业对环境的污染少，是全球发展速度最快，吸引就业最多，前景广阔的行业，是国家重点鼓励和支持的服务行业。旅游业成为我国国民经济的战略性支柱产业，亦是人民群众息息相关的幸福产业。在2018年底，国民文化类支出占国民消费支出的6%，随着我国进入中等收入国家，居民将花费更多在旅游娱乐。但是，如今旅游业从高速旅游增长到优质旅游发展的提高，反映出我国旅游产业存在的诸多问题，包括旅游资源有效供给不足、市场秩序不规范、体制机制不完善等。当前促进全域旅游的发展为主导方向，从区域发展至全局出发，整合资源，统一规划，遵循创新思维、统筹协调、绿色环保、开放包容、共建共享发展理念，带动周边产业和业态的集群化、联动式发展，凝聚全域旅游发展的新合力，继而带动整个区域的社会经济发展。以文化为魂，实施“旅游+”工程，推进“旅游+艺术”“旅游+体育”、“旅游+教育”、“旅游+康养”、“旅游+演艺”、“旅游+科普”、“旅游+人工智能”等新兴产业发展，促进区域旅游产业与社会经济有机融合，扩大旅游产业的规模和领域，全面增强旅游发展的新生价值和功能，提高旅游产业对社会经济增长的贡献率，使全域旅游的发展成果惠及各方，共同建立全域旅游共享共赢新格局。 天津TT文化旅游投资公司成立于2012年，是一家经营范围广、投资理念新的旅游开发及商业投资公司。公司以文化旅游为核心产业，以天津为发展中心，业务涵盖文化旅游景区、特色商业街区、特色小镇、主题公园、度假酒店、艺术文化交流等全域旅游产业发展，现有员工600余人，总资产20亿元，已在天津、新疆、西藏、海南、安徽、浙江等多地投资、策划、运营多个旅游项目。公司围绕“产业化经营、多元化投资、专业化运营”三大发展战略，旗帜鲜明地树立了“敢为人先，敢于创新”的经营理念，通过整合区域特色文化旅游资源，实施文化旅游品牌战略，持续进行产品及业态的创新。公司在多年经营实践当中，始终致力于将旅游和文化的元素进行有机结合，推广和完善“旅游＋”工程指导思想，深度促进产业和产城融合的创新经营模式，以提升公司的核心竞争力。然而，天津公司不仅面临着城市内的旅游景区的竞争，而且面对各大国际知名旅游景点的竞争，迫切的需要对当前的商业模式进行改革创新，找到新的提高公司的竞争力和盈利能力的商业模式。 本文的研究针对天津TT文化旅游投资公司现有商业模式存在的问题，对公司的商业模式运营现状进行深入的剖析，提出公司的新的商业模式创新方案，并提出相应的实施路线和保障措施。本文的研究将商业模式创新理论应用于旅游企业管理实践，在理论和实践上都有一定的价值。
英文摘要：	In recent years, with China's economic development entering a new era, constantly improving the industrial structure, simultaneously upgrading and strengthening the scale of the market, the national tourism and leisure life is rich and exciting, tourism is a strategic pillar industry of the national economy, and is also a happy industry closely related to the people. As China's national income level continues to increase, tourism has become a form of leisure and entertainment for more and more citizens. Tourist attractions such as theme parks and resorts have sprung up, and many travel modes such as day trips, multi-day trips, and family trips are convenient for people to travel. The tourism industry has less pollution to the environment. It is the fastest growing industry in the world, attracting the most employment and has a promising future. It is also a service industry encouraged and supported by the state. At the end of 2018, national cultural expenditures accounted for 6% of national consumption expenditures. As China enters middle-income countries, residents will spend more on tourism. However, the rapid growth of tourism from high-speed tourism to the development of high-quality tourism reflects many problems in China's tourism industry, including insufficient supply of tourism resources, irregular market order, and imperfect institutional mechanisms. At present, we should promote the development of global tourism as the leading direction, proceed from regional development to overall situation, integrate resources, unify planning, follow innovative thinking, overall coordination, green environmental protection, openness and tolerance, and jointly build and share development concepts to drive the surrounding industries and formats. Clustering and linkage development will bring together the new synergy of tourism development in the whole region, which in turn will drive the social and economic development of the entire region. Taking culture as the soul, implementing the "Tourism +" project, promoting "tourism + art", "tourism + sports", "tourism + education", "tourism + recreation", "tourism + performing arts", "tourism + science", The development of emerging industries such as tourism + artificial intelligence promotes the integration of regional tourism industry and social economy, expands the scale and field of tourism industry, comprehensively enhances the new value and function of tourism development, and enhances the contribution rate of tourism industry to social and economic growth. The development results of the global tourism benefit all parties and jointly establish a new pattern of mutual benefit and mutual benefit sharing. Established in 2012, Tianjin TT Culture Tourism Investment Co., Ltd. is a tourism development and commercial investment company with a wide range of business and new investment ideas. The company takes cultural tourism as its core industry and Tianjin as its development center. Its business covers cultural tourism, special commercial districts, characteristic towns, theme parks, resort hotels, art and cultural exchanges and other global tourism industry development. It has more than 600 employees. With assets of 2 billion yuan, it has invested, planned and operated a number of tourism projects in Tianjin, Xinjiang, Tibet, Hainan, Anhui and Zhejiang. Focusing on the three development strategies of “industrial management, diversified investment, and professional operation”, the company has clearly established the business philosophy of “Dare to be the first, dare to innovate”, and implement the cultural tourism brand strategy by integrating regional cultural tourism resources. Continue to innovate in products and formats. In the years of business practice, the company has always been committed to organically combine tourism and cultural elements, promote and improve the "tourism +" engineering guiding ideology, and deeply promote the innovative business model of industrial and industrial city integration to enhance the company's core competitiveness. . However, Tianjin Company not only faces the competition of tourist attractions in the city, but also faces the competition of major international famous tourist attractions. It is urgent to reform and innovate the current business model and find new business models to improve the competitiveness and profitability of the company. The research of this paper is aimed at the problems existing in the existing business model of Tianjin Cultural Tourism Investment Company. It analyzes the current status of the company's business model operation, proposes the company's new business model innovation plan, and proposes the corresponding implementation route and safeguard measures. The research in this paper applies the business model innovation theory to the management practice of tourism enterprises, and has certain value in theory and practice.
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