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论文编号：	11097
作者编号：	2320170844
上传时间：	2019/12/6 16:46:23
中文题目：	A工程公司散状物料输送业务的投标决策研究
英文题目：	Study on Bidding Decision of Bulk Material Transportation Business in A Engineering Company
指导老师：	梁峰
中文关键字：	散料输送；投标决策；投标战略；投标项目选择；投标报价
英文关键字：	Material transportation；Bidding Decision；Bidding Strategies；Bidding intention；Tender Offer
中文摘要：	散状物料输送业务是A工程公司的主要经营业务之一，A工程公司曾凭借该业务的迅猛发展成功上市，是该行业中的领先企业。但是伴随着国家政策的调整，该行业市场规模急剧缩小，给该行业中的企业生存带来极大的挑战。此时企业如何能够从竞争激烈的市场上获取资源显得尤为重要，而对于工程公司而言大部分情况都是以投标的方式获取交易的。所以，投标决策问题是目前公司亟待解决的问题。 本文从公司投标管理概况入手，介绍了目前公司物料输送业务的投标组织流程和投标战略，并阐明了投标战略在解决公司投标决策问题时的重要性。然后提出了公司目前投标决策过程中存在的三个问题：首先，公司战略选择不当，没有根据现在的市场情况及时调整导致公司利润的损失；其次，公司拟投标项目选择方法过于主观，缺少科学性；最后，公司投标报价精准性较差，总是过高或过低。接下来，针对公司目前投标决策中出现的三个问题分别提出了解决方案。首先，利用战略分析工具风别定性定量的评价了行业吸引力水平及企业实力，并通过通用矩阵选择了适合企业现阶段的投标战略。然后，利用层次分析法建立了一个拟投标项目选择模型。最后，利用决策树理论为公司提供了一套提高精准报价的方法。 本研究不仅将以往公司容易忽略的投标战略问题进行了分析研究，同时通过各种决策模型的应用提高了公司的决策能力和决策水平，为在困境中的企业提供了较好的解决方案，对其他工程类公司和行业内的企业具有一定的参考价值。
英文摘要：	Material transport business is one of the main business of engineering company A. It successfully came in the market with the rapid development of the business, which was also the leader company in the industry. But along with the adjustment of national policy, the industry market is now shrinking rapidly and brings huge challenges to other enterprises. It is particularly important about being access to resources in the competitive market while in most cases, companies manage to get the only chances by bidding. So, decision-making problems about bidding need to be solved eagerly. The thesis goes from the situation of bidding management, introducing the current situation of bidding organization process and the importance of bidding strategies when facing the decision-making problems. And then it put forward three problems which exist in the process above: First, the improper strategic choices made by companies, without adjusting in time according to the present marketing situation, which later leads to the loss of profits; Secondly, the company’s intentions of bidding are too subjective, which are lack of scientificity; Finally, the accuracy of giving prices is poor, being way too high or too low. Next, I give solutions to the three problems which are mentioned above. First of all, use the strategic analysis tools to evaluate the business strength and industry attractiveness from both qualitative and quantitative levels. And then get to choose the right bidding strategies which are suitable for the currency of the companies. Then, using the analytic hierarchy process (AHP) to establish a model of choosing the bidding project. Finally, using the theory of making decisions to provide a set of methods to improve accurate quotation for the company. The thesis not only analyzes previous problems of bidding strategies, but also helps to improve the ability and the level through the application of the various decision-making models. It provides good solutions for other companies and enterprises which are in trouble and also remains valuable to others in relative business.
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