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论文编号：	11027
作者编号：	2120172892
上传时间：	2019/6/18 10:38:47
中文题目：	河北NH保险代理公司业务经营策略研究
英文题目：	Research on Business Strategy of Hebei NH Insurance Agency Company
指导老师：	张苏
中文关键字：	保险专业代理机构,竞争优势,保险代理业务,经营策略,个人业务
英文关键字：	Specialized insurance agencies,Competitive advantage,Insurance agency business,Business strategy,Personal business
中文摘要：	保险中介作为保险市场精细分工的结果，伴随着我国保险产业的迅速崛起得到了快速的发展。保险中介机构作为连接保险人与投保人的重要纽带，承担了保险业务咨询与招揽、风险管理与安排、价值衡量与评估、损失鉴定与理算的职责。虽然我国保险中介机构已取得了快速的发展，但与发达国家相比，发展程度仍然较低。2000年开始，河北省保险代理行业进入了突飞猛进的发展期，机构数量迅速增加，保费规模持续快速增长，保险专业代理机构对河北省保险行业的发展起到了巨大的推动作用。河北省保险代理产业快速发展的同时，保险专业代理机构也出现了业务发展不平衡、过度竞争、盈利水平不佳等诸多问题。 本文以河北NH保险代理公司为研究对象，通过对其财务报表进行分析，结合公司的业务发展模式及财务指标探究了适合河北NH保险代理公司的业务经营策略。本文简述了河北NH保险代理公司的发展历程，分析了河北NH保险代理公司所处的河北保险代理市场环境，并从河北省保险主体公司的业务发展角度分析了保险代理业务的发展趋势，进而指出了河北NH保险代理公司在经营中的不足之处。本文对河北NH保险代理公司进行了SWOT分析，总结了河北NH保险代理公司的竞争优势及劣势；本文通过对保险产业价值链的分析总结了保险专业代理机构及保险代理从业人员在保险产业链中的价值，为河北NH保险代理公司发展个人业务提供了理论基础。本文对目前河北NH保险代理公司业务渠道单一、手续费竞争激烈等缺点深入分析，提出了利用保险信息化及客户关系管理为主要手段，建立以保险代理从业人员为核心的创新型组织架构设置的河北NH保险代理公司业务经营策略。
英文摘要：	As a result of the elaborate division of the insurance market, insurance agency has developed rapidly with the rapid rise of China's insurance industry. As an important link between the insurer and the insured, insurance agency undertakes the responsibilities of insurance business consultation and solicitation, risk management and arrangement, value measurement and evaluation, loss appraisal and adjustment. Compared with developed countries, China's insurance agency has made rapid development, the degree of the development is still low. Since 2000, the insurance agency industry in Hebei province has entered a period of rapid development With the increasing of the number of institutions and the scale of premium, the specialized insurance agencies have played an important role in promoting the development of the insurance industry in Hebei province. With the rapid development of the insurance agency industry in Hebei province, many problems, such as unbalanced business development, excessive competition and poor profitability have appeared in the specialized insurance agencies. This paper takes Hebei NH insurance agency company as the research object, analyzes its financial statements, and explores the suitable business strategy for Hebei NH insurance agency company based on its business development model and financial indicators. This paper describes the development of Hebei NH Insurance Agency Company briefly, analyzes the agent market environment of Hebei province, where Hebei NH Insurance Agency Company located. This paper analyzes the development trend of insurance agency business from the perspective of the business development of Hebei insurance company, and then points out the deficiencies of Hebei NH insurance agency company in operation. This thesis makes SWOT analysis on Hebei NH Insurance Agency Company, and summarizes the competitive advantages of Hebei NH Insurance Agency Company. Through the analysis of the value chain of the insurance industry, this thesis summarizes the value of specialized insurance agencies and insurance agency practitioners in the insurance industry chain, which provides a theoretical basis for the development of personal business of Hebei NH Insurance Agency Company. Through the deep analysis of the single business channel and fierce competition of service charge in specialized insurance agencies, the thesis puts forward the business strategy of Hebei NH Insurance Agency Company by using the insurance information and customer relationship management as the main means and establishing a new innovative organization structure with the insurance agency staff as the core.
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