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论文编号：	11011
作者编号：	2120163059
上传时间：	2019/6/17 12:51:09
中文题目：	泰康保险集团投资运营养老社区的问题及对策研究
英文题目：	Research on the Problems and Countermeasures of Taikang Insurance Group''''s Investment in Operating the Aged Community
指导老师：	马连福
中文关键字：	养老社区；创新产品；服务体系
英文关键字：	Old-age community; Innovative products; Service system
中文摘要：	摘 要 随着我国经济飞速发展，人口老龄化的形势变得严峻，当前社会养老资源整体较为紧张、养老服务机构存在供不应求情况，探索养老社区发展变得越发急迫，急需探索出有效的办法来解决老年人的养老问题。目前商业保险公司投资发展养老社区成为我国一个新兴领域，因此，相关课题的理论研究还不多，但是面对当前养老形势，该领域的理论研究需要更加广泛更加深入。 本文对泰康保险集团投资运营养老社区的模式及问题进行分析，并对国内外保险公司投资运营养老社区相关案例的特点进行归纳，有针对性的为泰康保险集团更好地投资发展养老社区提供建议，推动泰康保险集团投资发展“保险+养老”这种新型养老模式更好更快的发展，同时对促进我国养老保障体系的进一步完善，为缓解国家所面临的养老问题找到解决途径，对国家、社会、老人及保险公司都有较大的意义。 本文分为六章。第一章为绪论，主要对本文的研究背景、意义、方法以及研究框架和重难点方面进行阐述；第二章阐述本文所需要的相关理论及国内外文献综述，本文选择的主要理论：积极老龄化理论、马斯洛需求理论、利益相关者理论；第三章主要分析了国内外保险公司投资参与养老社区发展情况，通过对美国保险公司、“合众保险集团”投资运营养老社区进行分析与研究，从保险公司开展养老社区运作、多机构合作方式、多种类保险产品与养老社区对接等方面进行了总结，为保险公司提供了借鉴意义；第四章主要写泰康保险集团投资运营养老社区的现状及问题分析，分析得出当前运营过程面临的主要问题有：政府扶持及监管力度有待加强，投资运营模式较为单一，专业服务人员匮乏，社会力量参与不足；第五章为泰康保险集团投资运营养老社区的改进措施，针对泰康保险集团投资运营养老社区的现状，当前存在问题，结合前几章对国内外的案例分析，对存在的相关问题提供了合理化建议，如：加强同政府合作沟通，争取政策红利支持；创新保险产品，开展多元化经营模式，提升盈利能力；完善服务体系，加强与外部机构合作，提高专业运营管理能力。最后为全文的总结与展望。
英文摘要：	Abstract With the rapid development of China's economy, the situation of population aging has become severe. The current social pension resources are relatively tight, and the old-age service institutions are in short supply. It is increasingly urgent to explore the development of old-age communities. It is urgent to find effective ways to solve the elderly. The problem of old-age care. At present, commercial insurance companies investing in the development of old-age communities has become an emerging field in China. Therefore, there are not many theoretical studies on related topics, but in the face of the current situation of old-age care, theoretical research in this field needs to be more extensive and deeper. This paper analyzes the models and problems of Taikang Insurance Group's investment in operating the old-age community, and summarizes the characteristics of the relevant cases of insurance companies' investment and operation of the old-age community, and provides targeted advice for Taikang Insurance Group to better invest in the development of the old-age community. To promote Taikang Insurance Group to invest in the development of a new pension model of “insurance + pension”, and to further improve the old-age security system in China, and to find solutions to the problem of pensions faced by the country. Society, the elderly and insurance companies all have greater significance. This article is divided into six chapters. The first chapter is the introduction, which mainly expounds the research background, significance, method, research framework and major difficulties of this paper. The second chapter expounds the relevant theories needed in this paper and the literature review at home and abroad. The main theories selected in this paper: active ageing Theories, Maslow's demand theory, and stakeholder theory; The third chapter mainly analyzes the development of insurance companies participating in the development of old-age communities at home and abroad, and analyzes the investment and operation of the aged care community by American insurance companies and “Hezhong Insurance Group”. The research summarizes the aspects of the insurance company's operation of the old-age community, multi-institutional cooperation, multi-insurance products and the old-age community docking, which provides reference for the insurance company. The fourth chapter mainly writes the Taikang Insurance Group's investment in the operation of the old-age community. The current situation and problem analysis show that the main problems facing the current operation process are: government support and supervision need to be strengthened, investment operation mode is relatively simple, professional service personnel are scarce, and social forces are insufficiently involved; Chapter 5 is the investment operation of Taikang Insurance Group Improvement measures for the old-age community, There are currently problems in the current situation of Taikang Insurance Group's investment in operating the aged care community. Combining the previous chapters with domestic and international case studies, it provides reasonable suggestions for existing problems, such as strengthening cooperation with the government and seeking policy dividend support; Insurance products, carry out diversified business models, improve profitability; improve service system, strengthen cooperation with external institutions, and improve professional operation and management capabilities. The last is the summary and outlook of the full text.
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