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| 论文编号： | 10990 | |
| 作者编号： | 2120163136 | |
| 上传时间： | 2019/6/17 1:04:30 | |
| 中文题目： | 爱华数码科技有限公司发展策略研究 | |
| 英文题目： | Research on the Development Strategy of Aihua Technology Company | |
| 指导老师： | 薛有志 | |
| 中文关键字： | 爱华数码科技有限公司；发展策略；保障措施 | |
| 英文关键字： | Aihua Technology Company；Development Strategy；Safeguard measures | |
| 中文摘要： | 随着经济社会的发展和互联网的普及，人们的娱乐方式也发生了很大的变化，越来越多的人更加注重对娱乐内容和方式的选择。与以往的电视节目不同，弹幕视频网站更注重用户之间的互动体验，为用户提供了更新颖的视听感受。因此，我国的视频网站迎来了发展的黄金时期，优酷土豆、爱奇艺、腾讯视频等视频网站随着这股潮流迅速的成为网络娱乐中的一股新兴力量。2018年3月28日，爱华数码科技有限公司在美国纳斯达克股票市场成功上市，引起了国内外的高度关注。作为一个以年轻人游戏直播为主的小众视频网站，爱华数码科技有限公司在不到十年的时间里能够成功在美国上市，并能和优酷土豆、爱奇艺这样拥有雄厚资本的视频网站相抗衡，这其中一定有其独到之处。然而随着其的快速发展，目前也面临严峻的挑战，例如目前主营业务尚未盈利、知识产权危机、竞争对手的追赶等危机。 研究回顾了爱华数码科技有限公司的发展历程，主要业务以及目前运营现状。通过运用战略管理中的PEST分析法、波特五力分析法和SWOT分析法对爱华数码科技有限公司发展的宏观环境和微观条件进行了分析，分析了其优势和劣势。发现作为弹幕视频网站，爱华数码科技有限公司已经逐渐形成了自己的品牌，并借此打造了一个以ACG文化为核心的网络社区，拥有了稳定的用户群，形成了固定的商业模式。随后，针对爱华数码科技有限公司目前的风险与挑战，研究基于竞争战略理论、产业周期理论、整合营销理论从完善社区建设、提升盈利和开辟多元营销三个方面对未来爱华数码科技有限公司的发展策略提出了建议，并从技术、制度、法律、监管四个方面提出了爱华数码未来发展策略的保障措施。 | |
| 英文摘要： | Along with economic and social development and the popularity of the Internet, people's entertainment and great changes have taken place, more and more people pay more attention to the choice of entertainment content and way. Unlike previous television, barrage video website pay more attention to the interaction between the user experience, to provide users with the new audio-visual experience. Therefore, our country's video website ushered in the golden period of development, youku potatoes, iQIYI, tencent video, video website as the t rend quickly become a new force in online entertainment. On March 28, 2018, Aihua digital technology co., LTD. In the United States listed on the NASDAQ stock market success, caused the high attention of both at home and abroad. As a predominantly young people live games niche video website, Aihua digital technology co., LTD. In less than ten years successfully listed in the United States, and can and youku, potatoes iQIYI so the video website of substantial capital, which must have its unique feature. However, with the rapid development of its, also faces the severe challenge, for example, the current main business is not yet profitable, intellectual property, rivals after crisis. Research reviews the development course, for our digital technology co., LTD. The main business and operating status at present. Through the use of PEST analysis, porter five strategic management analysis and SWOT analysis to the development of digital technology co., LTD. Aihua macroscopic environment and microscopic conditions are analyzed. Found a barrage video website, Aihua digital technology co., LTD., has gradually formed its own brand, and create a ACG culture as the core of network community, has a stable user base, formed a fixed business model. Aihua digital technology co., LTD. Then, in view of the current problems and opportunities, improve the community construction, profit diversification and strengthen marketing and cooperation with three aspects for the future development strategy for our digital technology co., LTD. Offers advice, and from the technical, institutional, legal, regulatory four aspects put forward safeguard measures for our digital future development strategy. | |
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