联系我们

论文查询结果	返回搜索

论文编号：	10947
作者编号：	2220160552
上传时间：	2019/6/13 21:28:03
中文题目：	基于相似企业分析的长久集团汽车金融发展战略研究
英文题目：	Research on auto finance development strategy of changjiu group based on similar enterprise
指导老师：	张国萍
中文关键字：	汽车金融；汽车产业价值链；发展战略；长久汽车金融
英文关键字：	Automobile finance；Value chain of automobile industry；Development strategy；Changjiu automobile finance
中文摘要：	汽车金融行业在中国发展已有30多年历史，但建立里程碑式的发展起点，还是从2004年汽车金融公司新兴模式的开展到现今。近15年的中国乘用车汽车金融行业基本保持了5年一个阶段，实现从规范发展、高速成长到衍生裂变的三个过程。由于汽车金融资产作为优质的金融资产具备较强流通性，因此也吸引了众多机构和热钱蜂拥而至，大家踊跃参与和布局这个万亿级的汽车金融市场。 中国汽车金融的行业由规范发展到高速成长阶段，关注点主要集中在产品、渠道（市场）、服务、风控等几个纬度。基于部分先行者汽车厂家金融机构成功和成熟的发展案例，其他各类汽车金融服务机构都默许这些纬度作为行业标准参照，在自家业务发展上下足了功夫。对中国汽车金融市场而言，一方面大家共同推进了中国汽车金融行业的标准化和规范化，也不断的共同完善着这些行业标准。很多机构也通过对这些标准的掌控力强弱来实现和竞争对手的差异化区分，建设自身的核心竞争力；然而另一方面，由于行业准入门槛低且行业模式创新性较差，导致不论先后进入的大多数机构均出现了金融产品严重同质化的问题。这也加剧了市场渠道间的白热化竞争，只能通过压缩收益抢占客户资源，最终牵连上游汽车金融机构割让利润并且进退两难的局面。随着中国互联网行业的日趋成熟和介入，汽车金融的行业发展走入由成长到裂变的阶段。为实现更好的盈利性，资金规模和资金成本就成了汽车金融机构共同关注的问题。面对如此白热化的市场竞争，如何打造竞争优势，如何建立竞争壁垒，如何在竞争中胜出，如何在扩大业务规模的同时做到防控风险，做到“既要又要”，是当前每个市场竞争者面临的重要命题。 本文针对国内外有关汽车金融和公司发展战略的理论、汽车金融发展的内外部环境、汽车金融发展的未来趋势、长久汽车金融发展现状及发展难题做出了深入的探讨，利用一些战略分析工具，如PEST分析法、五力模型以及SWOT分析法等，充分整合长久集团产业资源最后形成了适合长久汽车金融的发展方向，扬长避短，并有针对性地提出了适应长久汽车金融的发展战略。
英文摘要：	The automobile finance industry has been developing in China for more than 30 years. But themilestone-like starting point of development is still from the development of the emerging pattern of automobile finance company in 2004 to nowadays. In the past 15 years, China's passenger car finance industry had basically maintained five years as one stage which was realizing the three processes that from the standard development to the rapid growth to the derivative fission. As a high-quality financial asset, automobile financial assets has strong liquidity. Therefore, it has attracted many institutionsand capitals. Everyone is enthusiastically participating in and laying out this trillion-level automobile financial marketplace. In the stage of the standard development to the rapid growth. Focus mainly on products, channels (markets), services, wind control and others. Base on some forerunner automobile manufacturers financial institutions' successful and mature development cases, and other types of automobile financial service institutions accept these as industry standards. Have made great efforts in the development of their own business. For China's automobile financial marketplace: On the one hand, we have jointly advance the standardization and normalization of China's automotive finance industry, and also continuous improvement of these industry standards. Many organizations also through the intensity of control these standards to differentiate from competitors, and building up the Core Competence of oneself; on the other hand, Because the low threshold for industry access and the industry model is less innovative, as a result no matter sooner or later, most institutions have experienced severe homogenization of financial products no matter sooner or later. It also intensifies the fierce competition among marketplace channels. Only by compressing revenue to seize customer resources. Finally, upstream automobile finance institutions were implicated to ceded profits and dilemma. With the maturity and involvement of China's Internet industry. The development of automobile finance industry has entered the stage from growth to fission. To achieve better profitability, capital scale and capital cost became the common concern of automobile finance institutions. Facing such a white-hot marketplace competition. How to win the competition, how to create competitive advantage, how to establish competitive barriers, and how to expand business scale and prevention risk in the same time. Do what is necessary to dois an important proposition faced by every market competitor at present. This Thesis aims to analysis of auto finance at home and abroad and the theory of corporate development strategy, the Internal and External Environment of Automobile Finance Development, the future Trend of Automobile Finance Development, And current development and difficult problem of Changjiu automobile finance made In-depth discussion. Use some strategic analysis tools: PEST, five-force analysis method, SWOT analysis method and so on. Make best and avoid shortcoming, full integration of Changjiu group industrial resources, at last make a suitable development direction for Changjiu automobile finance, and put forward the development strategy adapting to Changjiu automobile finance pertinently.
查看全文：	预览  下载(下载需要进行登录)