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论文编号：	10939
作者编号：	2320170731
上传时间：	2019/6/13 18:41:51
中文题目：	RX业务的竞争优势研究
英文题目：	Research on Competitive advantage of RX business
指导老师：	张玉利
中文关键字：	竞争优势；化学自动化；战略业务单元
英文关键字：	Competitive Advantage; Chemistry Automation; Strategic Business Unit
中文摘要：	“工欲善其事，必先利其器”，化学自动化是化学相关科学研究和工业生产活动中的不可或缺的工具和手段，对促进科研进步和提高生产效率及生产安全起到重要的支撑作用。在化学相关产业转型和升级的大背景下，化学自动化仪器市场的机遇与挑战并存。 MTD是全球领先的精密仪器制造商和销售商，在悠久的历史发展过程中始终保持技术和市场的领先。RX业务是MTD集团下设的战略业务单元（Strategic Business Unit, SBU），具有相对独立的经营决策权、人事权和财务权，RX业务专注于自动化反应器和过程分析工具的业务，产品主要应用于制药、化工和科学研究等领域。在RX业务二十多年的发展历程中，始终处于化学自动化仪器市场中的领先地位，是化学自动化仪器市场中强势品牌，取得了卓越的经营业绩。随着化学自动化仪器市场的壮大，吸引了部分仪器厂商的进入，同时国内也有创业公司瞄准了这个市场，还有部分原供应商的前向一体化战略，业务逐渐延伸到RX业务的传统市场领域，预期未来的产业内竞争会变得更加剧烈。此外，化学自动化仪器的目标市场需求也在发生深刻的变化，政府的监管政策越来越严厉，尤其是涉及到化学化工生产安全的领域，更是受到严格的监管；其次，企业在创新研发和生产过程中，效率越来越成为企业成败的关键因素，过程分析工具对于效率提升的重要作用更加显著；最后，生物技术的兴起对传统的化学研究方式的冲击，研发和生产的市场需求部分转向了生命科学领域。 在市场竞争日益激烈、外部环境急剧变化的情况下，RX业务如何在贯彻聚焦差异化战略的基础上维持和强化竞争优势，继续保持一定的业务增长速率是摆在面前的现实问题。结合笔者在RX业务工作十余年的经验和思考，本文利用价值链分析企业的竞争优势，剖析RX业务发展过程中成功的关键要素，结合业务内外部环境的变化，为RX业务未来的发展过程中强化竞争优势提出笔者的思考和建议。
英文摘要：	Chemistry automation is an indispensable tool and means in chemistry related scientific research and industrial production activities, which plays an important supporting role in promoting scientific research progress and improving production efficiency and production safety. In the context of the transformation and upgrading of chemistry related industries, opportunities and challenges coexist in the chemistry automation instrument market. MTD is the world's leading precision instrument manufacturer and seller, in the long history of development process has always maintained the leading technology and market. RX Business is Strategic Business Unit (SBU) under MTD group, which has relatively independent operation and decision rights, personnel rights and financial rights. RX Business focuses on automated reactors and process analysis tools, and its products are mainly used in the fields of pharmaceutical, chemistry and scientific research. In the more than 20 years of development of RX business, it has always been in the leading position in the chemistry automation instrument market, and is a strong brand in the chemistry automation instrument market, and has achieved excellent business performance. With the growth of the chemistry automation instrument market, some instrument manufacturers have been attracted to enter the market. At the same time, some domestic start-ups have targeted this market, and some original suppliers have adopted the forward integration strategy. The business has gradually extended to the traditional market area of RX business. In addition, the target market demand of chemistry automation instruments is also undergoing profound changes, and the government's regulatory policies are increasingly stringent, especially in the field of chemistry and chemistry production safety, which is subject to strict supervision. Secondly, in the process of innovation, R&D and production, efficiency has increasingly become the key factor for the success of an enterprise. Process analysis tools play a more significant role in improving efficiency. Finally, the impact of the rise of biotechnology on traditional chemistry research methods, the market demand for research and development and production has partly shifted to the field of life sciences. In the context of increasingly fierce market competition and drastic changes in the external environment, how to maintain and strengthen the competitive advantage of RX business and maintain a certain rate of business growth is a realistic problem before us. Combined with the author's more than ten years of experience and thinking in RX business, this thesis uses the value chain to analyze the competitive advantages of enterprises, analyzes the key factors of success in the development process of RX business, and puts forward the author's thinking and suggestions for strengthening the competitive advantages in the future development process of RX business combined with the changes of the internal and external environment of the business.
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