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论文编号：	10925
作者编号：	2120163273
上传时间：	2019/6/13 15:17:52
中文题目：	社交媒体倦怠量表研究
英文题目：	Scale Study of Social Media Fatigue
指导老师：	肖雪
中文关键字：	社交媒体;倦怠;量表研究
英文关键字：	Social Media; Fatigue; Scale Study
中文摘要：	社交媒体在全球范围内被广泛使用，但在其火爆的表面背后隐藏着倦怠的风险。随着社交媒体越来越成为人们日常生活中不可分割的一部分，社交媒体对人们生理、心理或行为上的负面反应也不断显现。视力损害、睡眠损伤、提醒过多带来的困扰感、无用信息泛滥导致的低价值感等社交媒体倦怠现象不仅引起了互联网行业者和社交媒体用户的关注，学术界研究社交媒体倦怠现象的影响因素、表现和测量的声音同样日益高涨。 国内外学者对于社交媒体倦怠的定义、表现、影响因素等方面的研究已较为丰富，但对于社交媒体倦怠的测量研究目前尚未有成熟的量表为人们所认可。过往社交媒体倦怠量表大多采用注重心理和行为维度的衡量，并且对于用户倦怠程度的评分标准还有待完善。因此，本研究试图通过文献梳理和实证研究的方式编制社交媒体倦怠量表，并编制适用于该量表的评分标准，为社交媒体倦怠的测量研究做出贡献。 通过半结构化的深度访谈、预测试、正式测试等环节，本研究得到了含有17道题项的、拥有较理想5因子结构的社交媒体倦怠量表。17道题项之间区分度良好，量表的Cronbach α系数达到0.821，高于0.8，证明量表的信度高。针对“项已删除的α系数”，分析项被删除后的信度系数值并没有明显的提升，进一步说明研究数据信度水平高。 同时，本研究通过权重计算的方式制定了更为合理的用户倦怠分数计算方式和不同倦怠程度划分标准。确定本量表对于用户社交媒体倦怠程度的评分标准为：此量表最终得分介于17-50分为社交媒体低度倦怠用户，50.01-61.12分为中度倦怠用户，61.13-85分为高度倦怠用户。 在创新性上，本研究所得量表涵盖了生理、心理和行为等维度，对于前人的研究是一定发展，并且尝试优化了用户倦怠分数的计算以及倦怠程度评分标准。本研究的意义不仅在于丰富相关研究的理论成果，更希望能够对现实中测量社交媒体用户的倦怠水平以及有针对性地完善社交媒体产品提供实际帮助。
英文摘要：	Social media has been widely used all around the world, and it brings enormous convenience to users. However, as the old saying goes “everything is a double-edged sword”, there is a risk of social media fatigue behind its popularity. As social media is increasingly indispensable to the daily life of people, its negative effects on the users gradually appear, either in physical, mental or behavioral ways, such as vision loss，sleep deprivation，botheration caused by excessive messages, low self-worth caused by overflowing useless information, etc. These manifestations of social media fatigue are drawing great attention of both social media users and people from internet industry. Meanwhile, there are increasing numbers of scholars from academic circle studying the influence factors, manifestations and measurement of social media fatigue. Although there are abundant studies done in the definition, manifestation and influence factors of social media fatigue, research on the measurement of social media fatigue seems insufficient. Most of the past researches just focus on the mental or behavioral dimensions, and the criteria for dividing different fatigue level also needs to be improved. Therefore, through detailed review on related literatures and conducting empirical study, this study designs the scale and its scoring criteria, which contributed to the measurement study of social media fatigue. Through the semi-structured in-depth interview, pretest and formal test, a social media fatigue scale is designed with 17 listed questions and structured with 5 factors. The discrimination validity of these 17 items is good and the Cronbach α of the scale reaches 0.821, which proves the scale has high reliability. More than that, when after deleting each item, the Cronbach α does not increase, which means that the reliability of the scale is high. With the method of weight calculating, this study designs a more reasonable calculation method to calculate the degree of fatigue and presents a more sound criteria for dividing different level of it. As a result, users who get a score between 17-50 belong to low-fatigue group, users who get a score between 50.01-61.12 belongs to moderate fatigue group and users who get a score between 61.13-85 belongs to high-fatigue group. As for the innovations, the scale this study designed covers physical, mental and behavioral dimensions, which is a progress for past researches, with an optimized calculating method and scoring criteria. The significance of this study is not only the abundance of related theoretical researches, but also the attempt to offer practical help for measuring social media users’ fatigue level and improve the social media products purposefully.
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