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论文编号：	10914
作者编号：	2220160753
上传时间：	2019/6/13 11:36:55
中文题目：	深圳 XGH 电子公司战 略升级研究
英文题目：	Research on the Strategic upgrading of Shenzhen XGH Electronics Company
指导老师：	崔勋
中文关键字：	连接器；制造型企业；产业链条；战略升级；战略实施
英文关键字：	Connector；Manufacturing Enterprises；Industrial Chain；Strategic upgrading；Strategic Implementation
中文摘要：	改革开放以来，国内电子产业在国际上的地位日益领先，同时竞争态势也 日益升级。深圳 XGH 电子公司在企业发展的不同阶段，制定了适合企业发展特 征和环境匹配的发展战略。面临当前的内外部战略环境变化，当前的战略规划 存在的不适应性。深圳 XGH 电子公司需要顺应企业内外部环境的动态变化和内 外力量的平衡比较，而加快自身的战略升级，始终保持竞争中的优势。 在战略目标制定上，深圳 XGH 电子公司要跃升为国内一流的连接器生产经 营企业，且在全球竞争中占据一定的优势。争取 3-5 年内年营业收入超过 2 亿元， 公司人员达到 500 人规模，业务覆盖全国各省。另外，在国际市场实现市场规 模的扩张，在东南亚或南亚设立生产基地。在战略升级设计上，深圳 XGH 电子 公司需要实施积极的外延式扩张战略升级，包括横向扩张型战略、相关多元化 战略和人才引进及创新战略，同时制定内涵式保障策略来促进战略升级力度， 实现深圳 XGH 电子公司更高一级的跨越。实施横向扩张战略，通过并购和区域 扩张的形式来实施。采取相关多元化扩张战略，通过技术、技能或生产条件的 突破，带动关联业务的开展，开发新的细分市场空间，以较低的成本来实现， 同时共享公司内部资源，提升价值。实施人才引进及创新战略升级，通过构建 良好的人才培养和激励机制，来引进优质的人才，通过打造创新文化、创新机 制来提升深圳 XGH 电子公司的创新能力。深圳 XGH 电子公司在战略升级保障 对策上，需要从四个方面来构建，包括营造特色型企业文化，打造绩效型创新 机制，构建信息型管理平台，打通多渠道金融资本等。 本文关于深圳 XGH 电子公司战略升级的研究，对于丰富战略管理理论应用 具有一定的探究价值，同时对于深圳 XGH 电子公司具有实在的指导意义，有利 于为企业未来的发展提供方向和保障，同时对于同行企业具有参考价值。 关键词：连接器；制造型企业；产业链条；战略升级；战略实施
英文摘要：	Since the reform and opening up, the domestic electronics industry has become increasingly leading in the international arena, while the competitive situation is also increasingly upgrading. At different stages of enterprise development, Shenzhen XGH Electronics Company has formulated a development strategy suitable for enterprise development characteristics and environment matching. Faced with the current changes in the internal and external strategic environment, the current strategic planning is not adaptable. Shenzhen XGH Electronics Company needs to adapt to the dynamic changes of the internal and external environment and the balance of internal and external forces, and speed up its strategic upgrading, and always maintain its competitive advantage. In the formulation of strategic objectives, Shenzhen XGH Electronics Co., Ltd. should leap into a first-class domestic connector production and operation enterprise, and occupy a certain advantage in the global competition. We will strive for annual revenue of more than 200 million yuan in 3-5 years, with 500 employees and business covering all provinces in the country. In addition, expand the market scale in the international market and set up production bases in Southeast Asia or South Asia. In the design of strategic upgrading, Shenzhen XGH Electronics Company needs to implement an active extension strategy upgrading, including horizontal expansion strategy, related diversification strategy, talent introduction and innovation strategy, and formulate a connotative safeguard strategy to promote strategic upgrading and achieve a higher level leap of Shenzhen XGH Electronics Company. We should implement the strategy of horizontal expansion through mergers and acquisitions and regional expansion. We should adopt relevant diversification expansion strategy, through breakthroughs in technology, skills or production conditions, promote the development of related businesses, develop new market segments, achieve at a lower cost, and share internal resources of the company to enhance its value. Implementing talent introduction and innovation strategy upgrading, introducing high-quality talent through building a good talent training and incentive mechanism, and improving the innovative ability of Shenzhen XGH Electronics Company by creating innovative culture and innovation mechanism. Shenzhen XGH Electronics Company needs to construct four strategies for strategic upgrading, including creating a characteristic corporate culture, creating a performance-based innovation mechanism, building an information-based management platform, and opening up multi-channel financial capital. The research on strategic upgrading of Shenzhen XGH Electronics Company has certain exploratory value for enriching the application of strategic management theory, and has practical guiding significance for Shenzhen XGH Electronics Company, which is conducive to providing direction and guarantee for the future development of enterprises, and has reference value for peer enterprises. Key words ：Connector；Manufacturing Enterprises；Industrial Chain；Strategic upgrading；Strategic Implementation
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