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论文编号：	10910
作者编号：	2220160642
上传时间：	2019/6/13 11:08:52
中文题目：	万达五星酒店建设项目成本影响因素及控制对策研究
英文题目：	Study on the Influencing Factors and Control Countermeasures of the Construction Cost of Wanda Five-Star Hotel
指导老师：	杨坤
中文关键字：	万达五星酒店;生命周期;建设项目;成本影响因素;成本控制对策
英文关键字：	Wanda Five Star Hotel;Life Cycle;Construction Project;Cost Influencing Factors;Cost Control Strategy
中文摘要：	近年来，随着我国市场经济的快速发展，人们物质生活水平迅速提高，酒店业，特别是高端五星酒店业也呈现出快速发展的趋势。由于高端五星酒店投资呈现出投资大、竞争激烈、回报周期长的明显特点。如何有效加强五星酒店建设项目的成本控制，也是提升酒店竞争力的重要内容。本文着重论述了成本控制的基本理论和方法，深入探讨了万达五星酒店建设项目成本控制影响因素及控制对策。 目前，在我国逐步国际化和市场化、竞争与创新的背景下，机遇与挑战并存，伴随着企业的兴衰。一个有效的管理制度不仅能够正确认识和分析企业，使企业在市场竞争中的优势，避免自己的弱点，寻求优势，避免劣势，稳步进步。同时，随着国家全面监管的进一步加强，酒店经营成本不断提高，建设五星酒店设计的管理要求的提高。面对日益残酷和激烈的竞争，许多酒店投资者在招投标设计咨询阶段都在努力追求低成本的招投标，而忽视了相关设计单位是否有能力完成五星酒店的设计；一些酒店过于追求展示企业文化，盲目采用豪华型和豪华型高端设计，忽视施工成本控制，导致成本超支。一些酒店急于进行土建施工，忽视了整体的科学过程，也未能进行全面深入的市场调研。设计人员对建筑材料采购的类型、质量、渠道、价格趋势等也没有透彻及时的了解，导致设计与实际施工存在严重偏差。 因此，万达五星酒店建设项目如何在高端酒店建设过程中实现对策和成本控制已成为万达五星酒店品牌管理必须面对的难题。本文主要探讨了万达五星酒店建设项目成本控制中存在的问题及对策，主要对加强成本控制和提高综合管理水平的角度，对加强成本控制做出研究。从管理人员素质和加强成本控制体系的建设，建立奖惩制度等，对提高万达五星酒店建设项目的建设管理水平具有一定的参考和借鉴意义。
英文摘要：	In recent years, with the rapid development of China's market economy, people's material living standards have been rapidly improved, the hotel industry, especially the high-end five-star hotel industry has also shown a rapid development trend. As a result of high-end five-star hotel investment presents a large investment, fierce competition, long return cycle of the obvious characteristics. How to effectively strengthen the cost control of Wanda high-end five-star hotel project is also an important content to enhance the hotel competitiveness. This paper focuses on the basic theory and method of project cost control, and probes into the main factors of cost control and countermeasure of Wanda High-end five-star hotel. At present, under the background of China's gradual internationalization and marketization, competition and innovation, opportunities and challenges coexist, along with the rise and fall of enterprises. An effective management system can not only correctly understand and analyze enterprises, so that enterprises in the market competition advantages, avoid their own weaknesses, seek advantages, avoid disadvantages, steady progress. At the same time, with the further strengthening of the country's overall supervision, hotel operating costs continue to improve, the construction of five-star hotel design management requirements to improve. In the face of increasingly brutal and fierce competition, many hotel investors in the bidding design consulting stage are striving to pursue low-cost bidding, while ignoring the relevant design units have the ability to complete the design of five-star hotels； some hotels too pursuit of display corporate culture, blindly adopt luxury and luxury high-end design, neglect construction cost control, Lead to improper design. Some hotels are eager to carry out civil construction, ignoring the overall scientific process, but also failed to conduct comprehensive and in-depth market research. Designers on the type of building materials procurement, quality, channels, price trends and so on also did not have a thorough and timely understanding, resulting in design and actual construction there is a serious deviation. Therefore, Wanda five-star hotel in the high-end hotel construction process to achieve countermeasures and cost control has become Wanda five-star hotel brand management must face the difficult problem. This paper mainly discusses the problems and countermeasures in the control of the installation of the high-end five-star hotel in Wanda, mainly to strengthen the cost control and improve the comprehensive management level, and to make a study on strengthening the cost control of the hotel. From the quality of managers and strengthen the construction of cost management system, the establishment of reward and punishment system, etc., to improve the construction management level of Wanda five-star hotel has a certain reference and reference significance.
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