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论文编号：	10895
作者编号：	2220160625
上传时间：	2019/6/12 23:06:04
中文题目：	基于PPP模式的旅游项目开发策略研究——以T公司项目为例
英文题目：	Research on Tourism Project Developmeng Strategy of PPP Mode——Taking T company as an example
指导老师：	李建标
中文关键字：	PPP模式；旅游项目；开发策略；T公司；滨州西纸坊
英文关键字：	PPPmode;Tourism project; Development Strategy; T company; Binzhou Xizhifang
中文摘要：	摘要在2013年，我国政府明确表示应进一步推动政府和社会资本合作（PPP）模式的大范围普及和应用，PPP模式正在成为各地启动大项目投资、拉动地方经济的新模式。截止2017年底，中国PPP项目规模超过10万亿，成为全球最大的PPP市场，旅游项目当前成为PPP模式新热点。针对旅游类PPP项目来讲，主要指的是在政府与社会资本建立良好合作关系的前提下，共同参与到对旅游、商业、农业等诸多产业的开发、运营环节的模式。为了保证社会资本能够在真正意义上参与到旅游产业的PPP项目中，自2018年，我国相关部门制定并实施了一系列政策措施，进而为社会资本参与旅游文化产业提供了重要的推动力。由于旅游项目的特殊性，因此其通常具备资金需求程度高、投资周期长、高风险等特点，同时这也与PPP模式的适用范围相适应。基于此，利用理论与实践相结合的方式对旅游项目应用PPP模式的适用性进行讨论与分析，具备特殊的意义。本文基于文献研究法和案例研究法，对PPP模式下旅游项目的开发策略进行了探讨，通过对旅游项目实施PPP模式的现状、优越性、可行性进行论述的基础上，对PPP模式下旅游项目开发的不足及问题进行了梳理，从旅游项目适用PPP的前提、风险机制、利益机制、退出机制、政策因应适用以及运营保障等多个角度提出了旅游项目PPP模式下的开发策略。通过T公司首个旅游类PPP项目“滨州·西纸坊黄河古村风情带乡村旅游PPP项目为例，对项目实施PPP模式的流程与投融资模式进行了深层次剖析，在此基础上验证了项目开发策略的合理性。经过深入分析与讨论，最终得出下列结论：（1）旅游项目存在的的类公益性、经营性的可拆分是旅游类项目适用PPP模式的前提；（2）旅游项目投资周期长、资金需求大、项目风险高，与PPP融资模式适用的条件高度一致；（3）将PPP融资模式引入旅游领域的优势主要体现在以下几方面：一是能够保证旅游项目投融资需求得以满足；二是提升旅游项目开发效率；三是带动区域经济及旅游产业发展能力强；四是帮助转变政府职能，由管理型向服务型转变；（4）基于旅游类PPP项目兼有的经营和公益服务两种属性，旅游PPP项目由旅游管理部门、社会资本、金融机构等多个利益主体共同支持，在融资机制、风险分担机制、利益协调机制等机制的共同作用下，共同组建成统一的利益整体，通过PPP实施方案控制利益整体服务于整个项目的全生命周期需要复杂而系统的制度设计。（5）“滨州·西纸坊项目”的案例分析表明，PPP模式在旅游领域确实有独特的优势，但经过上述分析表明，旅游项目PPP融资模式在实施过程中，应对适用范围、风险管控和地方债务规模等问题进行充分考虑和分析。关键词：PPP模式；旅游项目；开发策略；T公司；滨州西纸坊
英文摘要：	Abstract Since the end of 2013, China has vigorously promoted the use of Government and social Capital Cooperation model (Private-Public-Partnership). PPP is becoming a new model to start large-scale investment in various projects and drive the local economy. By the end of 2017, China's PPP project has been beyond 10 trillion, making it the world's largest PPP market, and tourism projects are now becoming a new hotspot in PPP mode. Tourism PPP project refers to the way of cooperation between government and social capital, to realize the innovative mode of development and operation of complex industries such as tourism, urban construction, agriculture and commerce. To guide the active participation of social capital in PPP projects in the field of tourism, since 2018, the Ministry of Culture and Tourism, finance and other areas have unveiled several guidelines to promote the implementation of PPP projects of culture and tourism, which has broadened the channels for social capital, especially private enterprises. Tourism projects are of several specific natures of public goods, both commonweal and operational characteristics, and often large capital demanded, long investment cycle, high risk, in line with the PPP model operating needs. It is of great practical significance to discuss and demonstrate the applicability of PPP model in tourism projects from the theoretical and practical point of view. By using literature research and case study, this Thesis probes into the development strategy of tourism projects by utilizing PPP, based on discussing the present situation, superiority and feasibility of implementing PPP model in tourism projects, combing the shortcomings and problems of tourism project development. Thus, the conditions of employing PPP for tourism projects, and the risk mechanism, benefit mechanism, exit mechanism, policies and the operating guarantee, are suggested. Through the first tourism PPP project of T Company, "Binzhou Xizhifang Project (Huanghe ancient village style zone)”, this paper discusses the basic process and investment and financing mode of implementing PPP model in this project, and discusses strategies of that project development. Through the analysis, the following conclusions are drawn: (1) The possibility of dividing into the public welfare part and operating part. (2) The long investment cycle of tourism projects, large capital demand and high project risk are highly consistent with the conditions applicable to PPP financing model ; (3) The implementation of PPP financing model in the field of tourism has at least four advantages, including: to alleviate the difficulty of investment and financing of tourism projects, to improve the efficiency of tourism project development, to promote the development of regional economy and tourism industry ability; to help government change its functions, means the transformation from management to service-oriented ; (4) based on the business and public service attributes, tourism PPP project is jointly related by Tourism Management Department, social capital, financial institutions and other stakeholders, and forms a whole benefit under the synergy of financing mechanism, risk sharing mechanism, benefit coordination mechanism and project exit mechanism, etc. It takes complex and systematic system design to control the whole lifecycle of the project through PPP implementation scheme. (5) The case study of "Binzhou Xizhifang Project" shows that PPP does have unique advantages in tourism, but this case also proves from the side that the PPP financing model of tourism project needs to cautiously deal with the application scope, risk control, hidden debt and so forth in the concrete implementation process. Key words：PPP mode；Tourism project；Development Strategy；T company；Binzhou Xizhifang
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