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论文编号：	10888
作者编号：	2220160889
上传时间：	2019/6/12 20:58:20
中文题目：	基于价值工程的NRJ出版企业流程优化及战略变革研究
英文题目：	Process optimization of NRJ publishing enterprise based on Value Engineering Research on Strategic Change
指导老师：	李凯
中文关键字：	价值流；价值链；价值流图析；价值工程
英文关键字：	Value stream；Value chain；Value Stream Mapping；Value engineering
中文摘要：	期刊出版企业属于新闻行业，国内实行严格的行业管控，执行严格的市场准入许可，禁止非公资本进入，为体制内行业。政策要求期刊出版企业把社会效益放在首位，实行社会效益和经济效益相结合的原则。由于禁止非公资本进入和要求企业把社会效益放在首位，所以对市场资金而言，期刊出版企业不具投资性，加之行业外对其内部情况并不十分了解，导致行业外对期刊出版企业的深入研究很少。期刊出版业是历史悠久的传统行业，企业大多诞生于计划经济时期，普遍存在企业成本观念较差，效率低下，人员老化，计划经济思维根深蒂固等问题。行业政治性要求高，政策性强，法规滞后，行业发展路径不明，发展前景堪忧。通过本次调研，希望达到四个方面的效果，一是弄清楚新闻出版行业的状况、结构及其发展趋势。二是弄清楚期刊行业本身的状况、结构及其发展趋势。三是弄清楚行业（学术）期刊与其所属行业的关系及其发展趋势。四是弄清楚NRJ期刊出版企业的现状，给出战略变革方向及流程优化变革方案。 本研究以立足当前形势，基于目前法规政策，根据行业发展趋势，结合企业实际情况，坚持实事求是，应用工商管理理论解决企业实际问题为原则。通过对新闻出版这个大行业及期刊出版这个子行业的背景分析,研究期刊出版企业发展面临的挑战和存在的机遇,找到期刊出版企业战略变革的动因；通过对 NRJ期刊出版企业的发展历史与经营现状分析，以及企业的内部和外部环境分析，结合SWOT战略分析，确定企业的战略选择为差异化发展战略；通过对 NRJ期刊出版企业的价值链分析和价值流图析，确定企业的战略变革主题；通过对 NRJ期刊出版企业需要战略变革的主题——价值流中的关键点，利用价值工程方法，建立功能系统图，进行FAST功能分析，确定企业流程优化变革的目标和方法。针对NRJ期刊出版企业的现状，给出企业战略变革方向及流程优化变革方案。在此基础上对今后的主要研究方向、研究内容进行了展望。期刊出版行业企业间的同质化较强，绝大部分企业诞生于计划经济时期，普遍存在政策问题、机制问题、制度僵化问题、人员老化问题，新技术应用问题、市场化问题，发展方向问题，战略路径问题。本研究给出的战略变革方向及流程优化变革方案，对期刊出版行业及期刊出版企业具有普遍的借鉴和参考价值。
英文摘要：	Periodical publishing enterprises belong to the journalism industry. They are the industries within the system by strict industry control, strict market access permits and prohibition of non-public capital entry. The policy requires periodical publishing enterprises to put social benefits first and implement the principle of combining social benefits with economic benefits. Because non-public capital is forbidden to enter and enterprises are required to put social benefits in the first place, periodical publishing enterprises are not investing in market funds, and their internal conditions are not well understood outside the industry, which leads to little in-depth research on periodical publishing enterprises outside the industry. Periodical publishing industry is a traditional industry with a long history. Most enterprises were born in the period of planned economy. There are many problems such as the aging of enterprises, the aging of personnel and the deep-rooted thinking of planned economy. The industry has high political requirements, strong policy, lagging laws and regulations, unclear development path and worrying development prospects. Through this survey, we hope to achieve four results. First, we can make clear the situation, structure and development trend of the press and publishing industry. The second is to clarify the status, structure and development trend of the periodical industry itself. The third is to clarify the relationship between the industry (academic) journals and the industry they belong to and their development trend. Fourthly, make clear the current situation of NRJ journal publishing enterprises, and give the direction of strategic change and the change scheme of process optimization. This study is based on the current situation, current laws and policies, industry trends, combined with the actual situation of enterprises, adhere to the principle of seeking truth from facts, apply business theory to solve practical problems of enterprises. NRJ journal publishing enterprises belong to journal publishing industry, and journal publishing industry belongs to news publishing industry. Through the background analysis of the big industry of press and publishing and the sub-industry of periodical publishing, this paper studies the challenges and opportunities faced by the development of periodical publishing enterprises, and finds out the motivation of the strategic change of periodical publishing enterprises. Through the analysis of the development history and operation status of NRJ periodical publishing enterprises, as well as the analysis of the internal and external environment of enterprises, and combined with SWOT strategic analysis, the enterprise is determined. The strategic choice is differentiation strategy; through the analysis of value chain and value flow diagram of NRJ periodical publishing enterprises, the theme of strategic change of enterprises is determined; through the key point of value flow, which is the theme of strategic change needed by NRJ periodical publishing enterprises, the function system diagram is established by using value engineering method, and FAST function analysis is carried out to determine the goal and direction of strategic change of enterprises. Law. In view of the current situation of NRJ periodical publishing enterprises, the direction of strategic change and the change scheme of process optimization are given. On this basis, the main research directions and contents in the later period are prospected. The homogeneity among enterprises in periodical publishing industry is strong. Most of them were born in the planned economy period. There are many problems, such as policy problems, mechanism problems, rigid system problems, personnel aging problems, new technology application problems, market-oriented problems, development direction problems and strategic path problems. The direction of strategic change and the change scheme of process optimization given in this study are of universal reference value to the periodical publishing industry and the periodical publishing enterprises.
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