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论文编号：	10875
作者编号：	2220160861
上传时间：	2019/6/12 18:03:05
中文题目：	吉利集团融资问题及对策建议
英文题目：	Research on Financing Issues of Geely Group
指导老师：	古志辉
中文关键字：	汽车制造企业；融资问题；融资方式
英文关键字：	automobile manufacturing enterprise；financing problem；financing strategy
中文摘要：	在企业发展的过程中，企业得以持续经营的重要举措便是融资，它不仅能够为企业带来资金方面的支持，而且还能够降低成本，改善公司的资本结构，从而使企业不断提高自身的竞争力。公司要想扩大规模，提高自身的实力，就必须充分发挥融资的价值，切实结合企业的发展情况，进一步利用融资的效益。 社会在不断发展，而经济发展是其核心。经济的发展日新月异，新的技术和产品层出不穷，汽车行业作为传统的关键工业部门，也是国内外市场的关注焦点之一。汽车领域发展到如今，竞争压力越来越大，对于国内自营汽车品牌来说，这将是机遇与挑战并存的机会。汽车企业要想在市场上得以长久的生存，就必须把握好时机，解决在汽车领域中存在的问题。企业的资金实力在一定程度上是一个优势，资金越多，话语权便越多，企业发展的道路也就相对比较容易一些。 本文将吉利集团作为主要的研究对象，其中该集团的融资情况是主要的分析内容，进而将汽车领域所存在的融资渠道进行分析和对比，结合国内外多个企业的融资方式，在结合吉利集团发展理念的基础上，明确公司的发展目标，进一步制定公司近期的融资方案，确保融资战略的制定能够为公司的发展具有良好的促进作用。其中汽车领域的发展需求将是公司的经营向导，结合公司的发展实力，选择合理且可靠的融资模式。 本文分为六个部分：第一章的主要内容阐述了本文选题的依据以及其发展情况，并将课题的分析方法进行了简单的解释。第二章则详细地阐述了资本市场中融资模式的历史演变，并进而初步梳理常见的融资方式。第三章的主要内容则是以汽车领域为例，对其加以介绍，进一步分析该领域存在的融资模式、融资出现的问题以及受到的影响等等。第四章分析吉利集团融资现状及问题。第五章分析吉利集团融资方式中所存在问题的成因，主要包括社会环境方面、银行等金融机构方面以及企业自身方面等三个部分。第六章主要从吉利集团管理层自身角度提出完善吉利集团融资方式的相关对策及建议，并对管理层推动外部环境的改善与加强与金融机构的合作提出了若干想法。最后一章是本文的结论。 在本文的阐述之下，国内汽车领域出现的融资问题以及受到的影响可以得到有效的解决，并且找出针对存在问题的有效解决办法，在公司发展的基础之上选择合理且可靠的融资模式，不断促进公司的良性发展，完善其核心竞争力。
英文摘要：	Corporate financing is an important part of business decision-making, the sustainable development of the company cannot be separated from a relatively stable source of funds, correspondingly the financing has become a key factor to ensure the sustainable development of modern enterprises. If a company wants to be big and strong, it must use all kinds of financing means of the capital market and formulate financing strategies that are consistent with the company's long term strategy. With the rapid development of China's economy, the development of China's automobile industry has been widely concerned by the domestic and foreign markets. Especially in the past two years, the automobile market competition is becoming more and more intense, and the domestic independent brand automobile enterprises are facing unprecedented challenges and opportunities. How to face challenges and seize opportunities is a must for enterprises to take a foothold in the market. As the core power of enterprise operation, who can raise more funds in the capital market, to a certain extent, determines the fate of enterprises. Based on the analysis of the operation and financing status of Geely Group, this paper compares various financing methods from the perspective of the demand for funds in the automobile industry, and refers to the financing cases of other enterprises and other countries, according to the company's development strategy and objectives, combined with the company's future development needs, determines the company's financing strategy in future years, and strive to choose a more suitable way of financing for the company. Considering the market demand of the industry, combined with the company's own development capacity, size and profitability level, determine the required financing scale, choose the appropriate time to finance. This paper is divided into six parts: The first part introduces the background and research status of this paper, and introduces the research content and methods. The second part introduces the development of financing theory and the existing financing channels. The third part describes the current situation and characteristics of the automobile industry, and introduces the financing difficulties faced by domestic automobile manufacturers and financing factors. The fourth part analyzes the financing situation and problems of Geely Group. The fifth part analyzes the causes of the problem of financing methods of Geely Group, mainly from the aspects of social environment, banks and other financial institutions, enterprises themselves. The sixth part puts forward the relevant countermeasures and suggestions to improve the financing mode of Geely Group. Firstly, it strengthens the external social environment of the enterprise; secondly, it constructs a multi-level enterprise financial service system; and thirdly, it solves the problems of the enterprise itself. The last chapter is the conclusion of this paper. Through the analysis of this paper, we try to find out the problems and countermeasures about the financing issues of domestic automobile manufacturing enterprises, and choose the financing model suitable for the company's own development. The aim is to protect the company's capital needs and finally enhance the value of the company.
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