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论文编号：	10853
作者编号：	2120163259
上传时间：	2019/6/12 8:26:13
中文题目：	社交媒体用户获取即时信息满意度影响因素研究
英文题目：	User Satisfaction when Accessing Instant Information in Social Medial
指导老师：	李月琳 教授
中文关键字：	社交媒体；用户行为；即时信息；满意度
英文关键字：	social media; user behavior;instant information; satisfaction
中文摘要：	随着社会发展与科技进步，社交媒体不仅是满足用户社交基本需求的平台，更是获取信息尤其是即时信息的重要渠道。为了使社交媒体在工作和生活中更好地发挥作用，研究在社交媒体环境下用户获取即时信息满意度的影响因素具有重要的理论和实际意义。 本文以我国社交媒体用户获取即时信息行为为研究对象，研究社交媒体用户获取即时信息满意度的影响因素。在研究过程中，首先基于文献调研分析确定访谈提纲，然后对访谈得到的数据通过编码进行归纳和统计分析，提炼出影响用户获取即时信息的不同视角、维度、标准，构建初步模型；在此基础上，根据访谈的结果设计调查问卷，发放500份问卷并对回收的466份有效问卷数据编码，通过卡方检验和独立样本T检验得出相关结论，完善并得到社交媒体用户获取即时信息满意度影响因素模型。最后，就社交媒体和个体用户如何更好地获取即时信息提出了建议和对策。 研究发现，女性比男性获取即时信息的比例高；在不同受教育群体中，本科学历群体获取即时信息的比例最高；20—29岁年龄段获取即时信息的比例最高。用户个人特征，包括性别、年龄、受教育水平、常驻地对获取即时信息的满意度有显著影响。用户主要是偶遇获取即时信息并且偶遇获取即时信息的满意度高于主动获取即时信息的满意度。用户的累计使用时长、获取过程时间、获取过程步骤对获取即时信息满意度也有显著影响，并且这三个变量与满意度之间有较高的关联强度。传播范围、关键字词、关注活跃用户和公众号数量、信息所属领域这四个因素显著影响获取即时信息满意度，其中，传播范围这一因素与偶遇获取即时信息满意度之间有较高的关联度。
英文摘要：	With the development of the times and the advancement of science and technology, social media is not only a platform to meet basic social needs of users, but also an important channel to obtain information, especially instant information. In order to make social media play a better role in work and life, it is of great theoretical and practical significance to study the influencing factors for users to obtain instant information in social media environment. This thesis takes the behavior of Chinese social medium users in obtaining instant information as the research object, and studies the influencing factors of social medium users in obtaining instant information. In the research process, firstly, the interview outline was determined through the literature survey, then the data obtained from the interview were summarized and statistically analyzed through coding. Then different perspectives, dimensions and standards were refined. After that, a preliminary theoretical model was proposed. On the basis of this, a questionnaire was designed according to the interview results, and 500 questionnaires were distributed and 466 valid questionnaire data were coded. The model was improved by Chi-square test and independent sample T test, and relevant conclusions were drawn. Suggestions and countermeasures were put forward on how social media and individual users to obtain better instant information. The study found that the proportion of women to obtain instant information is higher than that of men. Compared with other different education groups, the group with bachelor degree has the highest proportion of obtaining instant information. The 20-29 age group has the highest proportion for obtaining instant information. Personal characteristics of users, including gender, age, educational level, and location of residence, have a significant impact on satisfaction with obtaining instant information. Users encounter more accessing instant information and its satisfaction is higher than that of actively obtaining instant information. The cumulative usage time, acquisition process time, and acquisition process steps also have significant effects on the satisfaction of actively acquiring instant information, and these three variables have higher correlation strength with satisfaction. Communication range, key words, the number of active users and official accounts, and information field significantly affect the satisfaction degree of obtaining instant information. Among them, the factor of communication range has a higher correlation strength with the satisfaction degree of obtaining instant information encounter.
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