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论文编号：	10791
作者编号：	2120162883
上传时间：	2018/12/10 21:28:28
中文题目：	联想控股多元化竞争战略研究
英文题目：	Research about the impact of multivariate competition of Legend Holdings
指导老师：	武立东
中文关键字：	联想控股；多元化；实施策略；实施保障
英文关键字：	Lenovo Holdings；diversification；implementation Strategy；implementation protection
中文摘要：	随着全球经济的不断改善和经济全球化的进一步发展，企业面临着越来越激烈的竞争压力。对于想在生产和经营方面取得更好的效益的企业来说，如果想让企业在今后的经营中更加稳定、长远的发展，立于不败之地，就必须要在战略上获得相应的优势。对于公司来说，战略规划的制定要充分考虑企业的内外部经营环境，根据现阶段变化分析采取相应的策略，制定完善的战略内容，最大化适应环境变化，帮助公司进一步完成宏图。随着宏观经济低迷和国内企业发展缓慢，越来越多的企业走上了从专业化到多元化的发展道路，以求自身的发展和提高企业的经济效益。许多企业开始发展多元化战略，但多元化战略也会给企业带来风险，因此，如何找到适合本企业发展的多元化经营战略，使企业快速、健康发展成为公司现今需要面对的重要难题。 本论文的研究思路分六章展开，主要内容如下：第一部分是绪论，是本文的前言部分，主要梳理了研究目的和意义、研究内容及方法等；第二部分是本文的理论基础，提出了多元化的定义、分类和动因，从理论上夯实了多元化的动因、类型和定义，同时进一步解释多元化战略效应，即对技术创新能力及财务绩效影响的理论基础，对其多元化竞争战略相关的文献内容进行阐述，为本文之后分析的开展提供理论支撑。之后开始重点分析企业的多元化竞争战略，通过多元化经营战略实施分析了内外部环境，包括PEST分析、五力模型和SWOT分析方法等，与此同时，对其内部的资源以及公司能力进行深入分析，对今后的多元化发展战略提出建议具有积极意义，然后制定了较为完善的多元化发展战略，分析和阐述了公司的战略定位和战略内容。根据以上的分析与战略内容衍生出具体的实施策略，并对其战略实施提供哪些方面的实施保障进行再一次的梳理与阐述。论文从实际出发，对联想控股的发展具有现实的指导意义，同时对其它类似企业也有一定的借鉴价值。
英文摘要：	With the continuous improvement of global economy and the further development of economic globalization, enterprises are facing more and more fierce competition pressure. For enterprises that want to achieve better benefits in production and operation, if they want to achieve more stable, long-term development and invincible position in future operation, they must obtain corresponding advantages in strategy. For the company, the formulation of strategic planning should fully consider the internal and external business environment of the enterprise, adopt corresponding strategies according to the analysis of changes at the present stage, formulate perfect strategic to maximize the adaptation of environmental changes, and help the company to further complete the plan. As the macro economic downturn and slow development of domestic enterprises, more and more companies come from specialization to diversification development path, in order to their own development and improve the economic benefits of enterprises, many enterprises began to development strategy of diversifying, but the diversification strategy will also bring risks to the enterprise, therefore, how to find suitable for the development of the enterprise diversification strategy, make enterprise rapid and healthy development of the company，it is an important problem. The research idea of this paper is divided into six chapters, the main content is as follows: the first part is the introduction, is the preface of this paper, mainly combing the purpose and significance of research, research content and methods; The second part is the theoretical basis, and puts forward the definition, classification and the reason of diversity, theoretically explain diverse motivations and types, and further explain the strategy of diversifying effects, namely the impact on the technological innovation ability and the financial performance of theoretical basis, the content of the literature for the diversification of competitive strategy and provide theoretical support. After analyzed the diversity of enterprise competitive strategy, through diversification strategy implementation analyzed the internal and external environment, including PEST analysis, five model and SWOT analysis method, etc., at the same time, its internal resources and ability for in-depth analysis, puts forward suggestions for the future diversified development strategy has a positive meaning, and then made the more perfect the diversity of development strategy, analysis, and discussed company's strategic positioning and strategic. Based on the above analysis and strategic content derived from the specific implementation strategy, and the implementation of the strategy to provide what aspects of the implementation of the implementation of the security. From the practical point of view, this paper has practical guiding significance for the development of legend holding, and has certain reference value for other similar enterprises.
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