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论文编号：	10679
作者编号：	2120163135
上传时间：	2018/12/8 14:55:12
中文题目：	辽宁票据公司由订单制造向柔性制造模式的转型策略研究
英文题目：	Research on transformation strategy of Liaoning bills printing company from making to order to making to flexible
指导老师：	韩连胜
中文关键字：	订单制造；柔性制造；产品设计；工艺流程；生产系统
英文关键字：	Make to order; Make to flexible; Product design; Technological process; Production system
中文摘要：	随着市场环境的不断变化，科学技术的快速发展，人们的生活节奏也加快了原有的步伐。对于企业的生存来说，长久的发展是可持续，但是这要求企业能够拥有及时满足市场需求的能力。传统票据印刷业面对市场的变化，生产模式早已从库存式生产转向订单式生产，但是今天的社会仍然在不断的发展，面对市场需求的多样化，单类产品数量在减少，个性化的需求越发明显，按订单生产的模式已然达不到快速响应市场的需求，印刷企业传统大批量印制的业务数量直线减少，而多品种小批量的更加灵活的生产模式势在必行。因此探索传统票据印刷企业的生产模式转型对其应对压力和挑战、继续生存和发展变得尤为重要。 本文以辽宁票据公司为例，应用运营管理、战略管理、市场营销理论为基础，结合公司实际，围绕如何制造转型进行论述。首先对制造转型的背景及转型动因进行分析，在内、外部环境发生巨大改变的情况下，提出订单制造模式存在的问题，相比较订单制造，分析柔性制造的优势，得出转型的紧迫性。然后分析制造模式转型的宏观策略，通过论述公司柔性制造的战略目标和整体原则，对印刷产品进行市场细分和产品定位，构造柔性生产系统，识别瓶颈约束。接下来分析制造模式转型的微观策略，通过产品设计的改进、生产工艺流程的改进和组织结构的柔性化变革提出合理化建议。最后，探讨制造模式转型的实施保障，主要涉及转型策略的组织与领导、转型策略的资源配置和转型策略的企业文化塑造三个方面。 本文探索性地提出票据印刷生产从订单制造模式向柔性制造模式的转型，希望通过上述分析研究，能帮助公司提高整体经营效益，更好地满足市场需求，促进行业的发展，为我国相关印刷企业的转型发展提供借鉴。
英文摘要：	With the changing market environment, science and technology has developed rapidly and the pace of life has accelerated the pace of the original. The companies need the strategy of sustainable development which want to live for a long term, but it requires enterprises to have the ability to meet the needs of the market in time. Facing the market changes, the traditional bills printing industry has shifted from making to stock to making to order. The market environment is still developing, and the market demands becoming more and more diversification. The number of single products is decreasing, while the personalized needs increase obviously. The mode of making to order is not up to quickly respond to market demand. The number of traditional large-scale printing business has declined linearly, and a more flexible production model with multiple varieties and small batches is imperative. Therefore, it is particular important to explore the transformation of production mode of traditional paper printing enterprises to cope with pressure and challenges, and to continue to survive and develop. This paper takes Liaoning bills printing company as an example, based on operation management, strategic management and marketing management. Combined with the reality of the company, the article discusses how to make transformation. First of all, analyze the background and motivation of transformation. In the case of tremendous changes in the internal and external environment, the problems of making to order are pointed out. Compared with making to order, analyzed the advantages of making to flexible, and the urgency of transformation is obtained. Secondly, the paper analyzes the macro strategy of transformation. By discussing the strategic target and principles of making to flexible, the market segmentation and product positioning of printed products are carried out. Structure of flexible production systems, identify bottleneck constrains. After that, the paper analyzes the microcosmic strategy of transformation. The rationalization proposals are put forward through improvement of product design, improvement of production process and the flexible transformation of organizational structure. At last, this paper discusses the implementation guarantee of the transformation, mainly involving three aspects: the organization and leadership of the transformation strategy, the resource allocation of the transformation strategy and the molding of enterprise culture in the transformation strategy. This paper puts forward the transformation of bill printing production mode from making to order to making to flexible. It is hoped that through the above analysis can help the company to improve the operating efficiency, meet the market demand better, promote the development of the industry, and provide reference for the transformation and development of the related printing enterprises in China.
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