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论文编号：	10646
作者编号：	2120163279
上传时间：	2018/12/7 22:01:24
中文题目：	基于钻石模型竞争情报分析的足球产业发展战略研究
英文题目：	Research on development strategy of football industry based on diamond model competitive intelligence analysis
指导老师：	王知津
中文关键字：	足球产业；竞争情报；波特钻石模型；战略
英文关键字：	football industry; Competitive intelligence; Potter diamond model; Strategy
中文摘要：	体育产业和科技、能源、机械制造、建筑等产业一样，是世界产业经济的重要组成部分，对世界经济有着重大影响。而世界足球产业在体育产业中所占的比重超过了40%，是最大的单项体育产业。足球产业的发展，可以一定程度促进相关运动的发展，带动社会体育热情，提高人民参与体育运动的积极性，丰富广大人民群众的精神文化生活，提高人民的身体素质。然而，在我国，作为体育产业一部分的足球产业面临着起步晚、发展慢、与国际足球产业差距大等问题，提升足球产业竞争力迫在眉睫。 本文从竞争情报的学科视角出发，综合采用网络调研、半结构化访谈、问卷调查法等定性方法，以及统计分析法、模型分析法等定量方法，对足球产业发展影响因素进行深入研究，并将研究结果归纳为波特钻石模型，为发展战略的提出构建分析框架；最后使用SWOT分析方法提出我国足球产业的发展战略。 本文认为，生产要素、需求条件、企业战略、结构和竞争、支持性产业、政府、经济和文化等因素影响足球产业的竞争力，其中，产业资金、劳动力技能、设施便捷度、其他国家产业、企业技术研发战略、市场开拓战略、合作战略、竞争战略、支持性产业的资金规模、资金投入、政府的战略规划、政策支持、经济、文化的发展都与我国足球产业发展显著相关。本文据此提出了相应的发展战略，包括：重点发展青训和校园足球，提升自身竞技水平；引入优质赛事资源；注重品牌价值培养；借鉴西方先进的足球产业运营经验和竞技足球相关经验；完善联赛体系，提高联赛水平；利用中国特有的文化娱乐资源；利用快速发展的计算机互联网技术，开发新产品，开拓个性化服务；利用世界一流的最新技术，开发新的产品；发展足球电竞游戏；开发中西部市场；容纳海外资本进入中国市场；开发足球旅游资源；发展基础设施建设等等。
英文摘要：	The sports industry, like science and technology, energy, machinery manufacturing and construction, is an important part of the world industrial economy and has a significant impact on the world economy. And the world football industry accounts for more than 40% of the sports industry, which is the largest single sports industry. The development of football industry can promote the development of related sports to a certain extent, drive the enthusiasm of social sports, improve people's enthusiasm to participate in sports, enrich people's spiritual and cultural life, and improve people's physical quality. However, in China, the football industry, as a part of the sports industry, is faced with problems such as late start, slow development and large gap with the international football industry, so it is extremely urgent to improve the competitiveness of the football industry. In this paper, from the perspective of competitive intelligence, integrated using qualitative methods and quantitative methods such as network survey, semi-structured interviews, questionnaire survey, statistical analysis and model analysis, to conduct the thorough research to the influence factors of the football industry development, and the research results summarized as porter diamond model, the analysis framework is proposed for the strategy of development; Finally, SWOT analysis method is used to put forward the development strategy of China's football industry. This paper argues that production elements, demand conditions, the enterprise strategy, structure and competition, supporting industry, government, economy and culture factors affecting the competitiveness of the football industry. Among them, the industrial capital, labor skills, convenient facilities and other national industry, enterprise technology development strategy, market development strategy and cooperation strategy, competition strategy, the amount of capital supporting industry, capital investment, the government's strategic planning, policy support, the development of economy and culture were significantly associated with the development of football industry in China. Based on this, this paper puts forward corresponding development strategies, including focusing on the development of youth training and campus football, improve their competitive level; Introduce high-quality competition resources; Pay attention to the cultivation of brand value; Draw lessons from western advanced football industry operation experience and competitive football experience; Improve the league system, improve the league level; Take advantage of China's unique cultural and entertainment resources; Take advantage of the rapidly developing Internet technology to develop new products and personalized services; Develop new products with the world's leading technology; Develop football e-sports games; Develop the central and western markets; Allow overseas capital to enter the Chinese market; Develop football tourism resources; Develop infrastructure and so on.
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