联系我们

论文查询结果	返回搜索

论文编号：	10632
作者编号：	2120163001
上传时间：	2018/12/7 16:39:46
中文题目：	G制药有限公司深度分销策略研究
英文题目：	Research on deep distribution strategy of G Pharmaceutical co., Ltd.
指导老师：	孟繁强
中文关键字：	深度分销；医药行业；社区商务模式；营销策略
英文关键字：	Deep distribution ；Pharmaceutical industry；Community Business model；Marketing strategy
中文摘要：	随着社会的高速发展，部分全球知名企业已经从二十世纪开始感受到企业经营的困难逐渐增大，与此同时市场也更加注重品牌的价值和内涵。大部分企业经历过大量销售的营销策略，也就是主要通过不断的使用价格促销战达到扩大销售额目标的营销策略。很多企业，尤其是以快速消费品行业为首的例如宝洁等，对市场变化有着快速的反映。这部分企业从二十世纪的六十年代开始已经陆续转变为深度分销模式，从营销网络的不断精耕细作出发，到不断提升产品力以加大产品的覆盖范围，提升用户的品牌忠诚度。 与此同时，医药行业在我国的不断整顿和完善下，近年来随着国民经济的发展，人们对医药水平的不断重视，以及政府对于医疗保障体系不断的完善的情况下，医药行业发展迅速，尤其是在经历过几次行业整顿之后，医药行业内企业开始更加合规，高效的进行营销。本论文以G制药有限公司为主要研究对象，通过案例分析与营销理论结合的方式，研究营销模式从大量销售方式，深度分销方式的变更。伴随着科技的不断发展，知识的进度，互联网生活方式更加升入人心，传统的营销模式已经越来越难适应目前的市场需求，论文通过分析，针对G制药有限公司的实际情况，给出下一步营销建议，以期未来G制药有限公司可以在医药行业做的更好，也将更多的高质量医药产品深入到人们的生活中。
英文摘要：	With the rapid development of society, from 20th century some of the world's well-known enterprises have been starting to feel the difficulties and hardness of enterprise management, at the same time the market has also pay more attention to brand value and connotation. After the period of large amount production with big sales, which continually use price promotion wars to achieve sales targets. Many enterprises, especially the fast-moving consumer goods industry like P&G has been gradually transformed into deep distribution model from the 60’s 20th century. They used lots working on marketing network, and also continuously improved their product strength, trying hard to increase the coverage of products, enhance the user's brand loyalty. At the same time, the pharmaceutical industry in China was during a continuous rectification and improvement period , in recent years with the development of the national economy, people's constant attention to the quality of medicine, as well as the government of the medical security system continues to improve the situation, the pharmaceutical industry has developed rapidly, especially after several industry reorganization, the pharmaceutical industry enterprises began more compliance, efficient marketing strategy. In this paper, based on the research case of G Pharmaceutical Co., Ltd., using case analysis and marketing theory combined way, to study the marketing model from a large number of sales methods, into deep distribution mode changes. With continuous development of science and technology, the lifestyle of Internet has been growth more into the hearts of people. The traditional marketing model has become more and more difficult to adapt into current market demand, this paper through analysis the actual situation of G Pharmaceutical Co., Ltd., to give some marketing recommendations , in order to let G Pharmaceutical Co., Ltd. can do better in the pharmaceutical industry, provide more high-quality pharmaceutical products into people's lives.
查看全文：	预览  下载(下载需要进行登录)