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论文编号：	10620
作者编号：	2120163017
上传时间：	2018/12/7 15:20:10
中文题目：	北京阳光雨露公司发展战略研究
英文题目：	Research On Business Development Strategy Of Sunny IT Service
指导老师：	赵伟
中文关键字：	智能家居产业; IT服务转型; 发展战略;
英文关键字：	Smart Home Industry; Transformation of IT Service Companies; Business Development Strategy;
中文摘要：	如今，随着人们收入水平的不断提高，人们的消费观念也发生了巨大的改变。在经济与科技全球化的背景之下，人们逐渐改变了此前对物质消费的过度追求，转而更加注重享受消费的全过程，即希望通过消费获得优质体验。在这种崭新的消费体验中，服务业在整个国民消费中占据了越来越高的市场份额。优质且差异化的服务不仅是服务型企业维持用户满意度和忠诚度的有效措施，更是使企业赢得良好口碑与声誉的最佳途径。作为服务型企业的一个重要分支，IT服务在近些年来得到了非常迅猛的发展，置身于庞大的市场空间中，IT服务渗透到了社会生活的各行各业，吸引了众多企业的涌入，IT服务的市场竞争也日趋激烈。“阳光雨露”是联想集团旗下的全资子公司，拥有十六年的服务经验，在业内残酷的竞争压力下，阳光雨露公司综合分析了公司的各项因素，并结合时代背景，制定相应的发展策略，努力在市场竞争中保持长期的市场份额。 阳光雨露成立于2002年，是联想集团全资子公司，是联想中国服务业务的一部分，在2002年至2015年，实现自负盈亏。依靠联想服务的品牌优势，阳光雨露在IT服务行业赢得一定的口碑，但是在行业内实力有限。在2016财年和2017两个财年里，阳光雨露共亏损5000多万，亏损的原因值得我们思考。同时对于这一家联想旗下的全资子公司的发展战略也值得研究。 本文综合运用营销管理、战略管理等理论方法，以IT服务型企业“阳光雨露”为主要研究对象，通过对阳光雨露的内、外部环境和业务现状的分析，发现阳光雨露在发展过程中存在的一系列问题，从而提出具有针对性的公司发展战略，并对战略实施的核心内容与保障措施进行了深入探讨。最后，本文结合IT服务型企业的行业现状与当前时代背景，对阳光雨露的未来转型发展提出合理化建议，即推进PC+SIoT服务、拓展智能家居一体化服务、打造全新的阳光品牌等，努力实现阳光雨露由“传统的3C服务商”向“智慧生活服务专家”的完美转型。
英文摘要：	Nowadays, with the improvement of income level, people's mindset has undergone tremendous changes. With the continuous advancement of science and technology, people have changed their previous pursuits of material consumption, and they have paid more attention to the whole process of enjoying consumption, and hope to obtain high quality experience through consumption. In the new consumer experience, services are increasingly occupying an important position. High-quality and differentiated services are effective measures for enterprises to maintain user satisfaction and loyalty; they are also the best way to shape a good enterprise reputation. As one of the branches, IT services have developed rapidly in recent years, and have been continuously infiltrated in all walks of life. The huge market space has attracted many IT companies, and the competition in the IT service market has become increasingly fierce. Sunny IT is a wholly-owned subsidiary of Lenovo with 16 years of service experience. Facing with the brutal competition in the industry, Sunny IT should comprehensively analyze the company's various factors, and combine the background of the times to formulate corresponding business strategy to occupy a place in the long-term market competition. Founded in 2002, Sunny IT Service is a wholly-owned subsidiary of Lenovo Group. It is a part of Lenovo's service business in China. From 2002 to 2015, it will realize its own profits and losses. Relying on the brand advantage of Lenovo service, Sunny IT Service has won a certain reputation in the IT service industry, but its strength is limited in the industry. In fiscal year 2016 and fiscal year 2017, sunshine, rain and dew lost more than 50 million yuan. The reason for the loss is worth thinking about. At the same time, the development strategy of Lenovo's wholly-owned subsidiary is worth studying. This thesis uses the marketing management and strategic management related analysis tools to analyze service enterprise Sunny IT Service. Through the analysis of the internal and external environment of Sunny IT, as well as the status quo of the business, we found out the problems in the development, proposed a targeted company development strategy, and discussed the core content and safeguard measures of the strategy implementation. Combining the current situation of the industry with the current background of the times, the paper gives suggestions for the future transformation and development of Sunny IT, which is to promote PC+SIoT services, expand smart home integration services, create a brand new brand, and strive to achieve Sunny IT by transforming “traditional 3C service providers to "smart life service experts".
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