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论文编号：	10597
作者编号：	2220160745
上传时间：	2018/12/7 11:04:35
中文题目：	惠蓬集团企业发展战略研究
英文题目：	Research on the enterprise development strategy of Hoidi Group
指导老师：	薛有志
中文关键字：	海工装备；发展战略；核心能力；动态演化
英文关键字：	Marine equipment；development strategy；core competence；dynamic evolution
中文摘要：	海洋工程行业是我国战略性新兴产业和高端装备制造业的风向标，支撑着国家海洋强国战略的实施，被《中国制造2025》确定为重点发展区域，国家接连出台新的政策支持海工行业的发展。然而，海工市场中大量企业盲目转型跟风，大都采取低端制造、低价竞争，造成严重的产能过剩和结构失调，使得我国海工装备制造在全球市场中，陷入“低端装备制造产能过剩，高端装备难以制造”的窘境，导致国家与企业损失惨重。 惠蓬集团成立于2007年，正值海工行业发展的“黄金时期”。在其发展过程中，惠蓬及时抓住了行业发展的历史性大好机遇，不断提升自身核心竞争力，树立了企业形象，巩固了行业地位。在行业发展的“低迷时期”，惠蓬迅速改变发展模式，进行海外投资，最终实现企业的转型升级。 本研究以惠蓬集团作为案例研究对象，以战略管理和生态学相关理论为指导，对惠蓬集团的发展战略进行归纳提炼。首先，本研究对海工装备制造业的发展进行了简介，系统分析了海工装备市场的竞争格局，以及中国海工装备制造所处的宏观环境、竞争态势和未来发展趋势等。其次，本研究对惠蓬集团的概况、发展历程进行了描述性分析，总结提炼惠蓬集团在不同时期的发展战略、核心能力、所处环境、优势劣势、机会威胁等内容。最后，本研究构建了惠蓬集团企业战略动态演化与形成机制模型。研究发现，惠蓬的发展历程可以分为四个阶段。在每一个阶段，惠蓬都准确把握行业发展的方向，以独特的战略为指导，以核心能力为支撑，不断推动企业的发展。
英文摘要：	The marine engineering industry is the vane of China's strategic emerging industries and high-end equipment manufacturing industry. It supports the implementation of the national maritime power strategy. It has been identified as a key development area by "China Manufacturing 2025." The state has successively introduced new policies to support the development of the offshore industry. However, a large number of enterprises in the market transform blindly, most of them are low end manufacturing and low-price competition, result in serious overcapacity and structural maladjustment, which makes China's marine equipment manufacturing in the global market, falling into the dilemma of "low end equipment manufacturing capacity and overcapacity, high end equipment couldn’t manufacture". Hoidi Group was founded in 2007, coincided with the "golden age" of the development of the marine industry. In the course of its development, Hoidi grasped the historic opportunity of the industry development in time, promoted its core competitiveness, set up the image of the enterprise and consolidated the position of the industry. In the "downturn" of the development of the industry, Hoidi quickly changed the development mode and made overseas investment to finally achieve the transformation and upgrading of enterprises. Based on the strategic management and the ecology related theory, this research takes the strategic management and the ecology related theory as the case research object and summarizes the strategic development of the group. First, this study introduced the development of the marine equipment manufacturing industry, systematically analyzed the competition pattern of the marine equipment market, as well as the macro environment, the competition situation and the future development trend of the manufacturing of China's marine equipment and equipment. Secondly, this paper makes a descriptive analysis of the general situation and development process of the group, and summarizes the development strategy, core competence, environment, advantages and disadvantages, opportunity threats and so on. Finally, this study constructs a dynamic evolution and formation mechanism model of Hoidi Group's business strategy. The study found that the development process of Hoidi can be divided into four stages. At each stage, the company can accurately grasp the direction of the development of the industry, with a unique strategy as the guidance, with the core capacity as the support, and constantly promote the development of the enterprise.
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