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论文编号：	10506
作者编号：	2120162828
上传时间：	2018/12/6 18:29:26
中文题目：	工业控制阀代理商营销策略研究 ——以STB公司为例
英文题目：	Research on the marketing strategy of industrial control valve agents ——Take STB company as an example
指导老师：	于斌
中文关键字：	工业控制阀；代理商；营销策略
英文关键字：	industrial control valve; agent; marketing strategy
中文摘要：	工业控制阀代理商制度是随着外资品牌产品进入国内市场的同时发展起来的，代理商作为进口制造商与国内企业用户之间的媒介，在工程建设中发挥了积极的历史作用。代理公司对上承接着工业控制阀的生产厂家，对下联系着阀类消费终端用户，搭建着工业控制阀的中心流转交易地带，是促进交易流通及资源合理配置无形的工具。在工业控制阀市场中，这些代理贸易公司所创造的经济效益是巨大的，对于市场的开拓也有着极大的贡献，同时大批代理公司的出现也解决了众多的就业困境，为经济和社会的稳定发展都有不可磨灭的意义。但是，随着时代的变迁，优胜劣汰的市场生存法则，传统的中小型代理公司的发展空间和未来在哪里呢？固守已经很难久存，寻找新的营销模式才是唯一的出路。 本文首先介绍了课题的选取的背景，研究的目的和意义。对工业控制阀行业现状及代理商现状进行了详细介绍，并重点分析了传统代理商面临的竞争对手和潜在威胁，以及在市场大浪淘沙过程中被淘汰的种种原因。然后，通过利用所学营销知识，对工业控制阀行业代理商未来的营销策略进行了分析。最后，通过对以STB为代表的传统代理商为案例，对工业控制阀代理商未来营销战略进行了详细的分析并提供了一些个人想法和思路。期望通过本文的研究，为工业控制阀代理商相关从业者提供一些有价值的发展思路，为国内中小型贸易公司找到一个更长效、更具核心竞争力的发展方向。
英文摘要：	The agent system of industrial control valve develops with the entry of foreign brand products into the domestic market. As a medium between the import manufacturer and the domestic enterprise users, the agent has played an active historical role in the construction of the project. The agency is handling the manufacturer of industrial control valves, and it's connected to the valve consumer end-user, at the same time it sets up the industrial control valve central circulation and trading zone, which is an intangible tool to promote the trade circulation and rational allocation of resources. In the industrial control valve market, the economic benefits created by these agency trading companies are huge, which also makes a great contribution to the development of the market. Meanwhile, the emergence of a large number of agency companies also solves numerous employment difficulties, which is of indelible significance for the stable development of economy and society. But with the changing times, the market survival rule of survival of the fittest, the development space and future of the traditional small and medium-sized agency companies? Sticking to it has been hard for a long time, and the only way out is to find a new marketing model. This paper first introduces the background, purpose and significance of the research. This paper introduces the status quo of industrial control valve industry and agents in detail, and emphatically analyzes the competitors and potential threats faced by traditional agents. And it sets for the various reasons for being eliminated in the process of market tide. Then, through the use of the marketing knowledge, the industrial control valve industry agents future marketing strategy analysis. Finally, through the case study of traditional agents represented by STB, the future marketing strategy of industrial control valve agents is analyzed in detail. At the same time, some personal thoughts and ideas are provided. It is expected that the study in this paper will provide some valuable development ideas for relevant practitioners of industrial control valve agents. And it is also to be wished to this find a longer term and more competitive development direction for domestic small and medium-sized trading companies.
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