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论文编号：	10466
作者编号：	2220160825
上传时间：	2018/12/6 16:13:15
中文题目：	红石阳光公司营销战略研究
英文题目：	Research on Marketing Strategy for Redstone Sunshine Company
指导老师：	刘建华
中文关键字：	红石阳光;物联网;营销战略
英文关键字：	Redstone Sunshine;Internet of Things;Marketing Strategy
中文摘要：	人类社会从原始社会发展到现代科技时代，整个社会生产效率发生了巨大的变化，随着互联网的出现，人类实现了信息获取和交流的高效率和低成本，人类开始进入信息时代，传递信息快速而高效。而物联网的出现，则标志着人类从信息时代向着全面数字化时代前进。 物联网开启了人类全面进入数字化时代的大门。物联网通过互联网把物体和人进行互联，人可以通过网络控制物体和得知物体的状态，人类可以把物体进行数字化，通过数字化物体，物体变为可计算和远程控制。物联网将极大提升人类社会的综合效率，通过结合人工智能，中国的物联网产业正在飞速发展，到2018年中国物联网产业规模将突破2万亿元，2022年将突破7万亿元，物联网未来市场增长空间巨大。 红石阳光在物联网行业深耕7年时间，累计设备数量突破6.7亿，日新增设备量突破35万，接入5800多款手机和物联网设备，目前是中国移动集团终端公司和物联网公司唯一的OTA服务商，合作大型企业突破260家，用户覆盖全球185个国家。 对于未来物联网市场，红石阳光占据了先发优势地位，红石公司的营销战略制定正是配合红石阳光公司的整体目标而制定的。通过制定红石阳光公司的营销战略，为红石阳光公司制定了明确的发展方向，基于中国物联网市场现状进行了分析，使用环境分析和SWOT等工具对红石公司营销战略进行了深度分析，并给出了具体实时目标和落地方案。
英文摘要：	From the primitive society to the modern science and technology era, the whole society has undergone tremendous changes in its production efficiency. With the advent of the Internet, human beings have achieved high efficiency and low cost of information acquisition and communication. Human beings have entered the information age and transmitted information quickly. And efficient. The emergence of the Internet of Things marks the beginning of humanity from the information age to the era of comprehensive digitalization. The Internet of Things has opened the door for humanity to fully enter the digital age. The Internet of Things interconnects objects and people through the Internet. People can control objects and know the state of objects through the network. Humans can digitize objects. By digitizing objects，objects become computable and remotely controlled. The Internet of Things will greatly enhance the overall efficiency of human society, by combining artificial intelligence，China's Internet of Things industry is developing at a rapid pace. By 2018, the scale of China's Internet of Things industry will exceed 2 trillion yuan, and it will exceed 7 trillion yuan in 2022.The future growth of the Internet of Things is huge. Hongshi Sunshine has been deeply rooted in the Internet of Things for 7 years. The cumulative number of equipment has exceeded 670 million. The newly added equipment has exceeded 350，000, and more than 5，800 mobile phones and IoT devices have been connected. Currently, it is China Mobile Group Corporation and Internet of Things. The only OTA service provider，the cooperation of large enterprises broke through 260, and the users covered 185 countries around the world. For the future IoT market, Redstone Sunshine occupies a first-mover advantage. Redstone's marketing strategy is formulated in line with the overall goal of Redstone Sunshine. This paper has formulated a clear development direction for Redstone Sunshine by formulating the marketing strategy of Redstone Sunshine Company. Based on the analysis of the current situation of China's Internet of Things market, the company's marketing strategy was carried out using environmental analysis and SWOT tools. In-depth analysis, and gives specific real-time goals and landing plans.
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