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| 论文编号： | 1044 | |
| 作者编号： | 2120072044 | |
| 上传时间： | 2009/5/27 17:03:21 | |
| 中文题目： | 我国换房旅游市场及其交换体系构 | |
| 英文题目： | The research of home exchange | |
| 指导老师： | 孙超 | |
| 中文关键字： | 换房旅游,交换体系，分时度假，< | |
| 英文关键字： | home exchangeexchange system | |
| 中文摘要： | 旅游业在我国的发展已经经历了三十多个年头。随着我国大众旅游的普及，我国旅游者逐渐成熟，旅游消费开始趋于理性。人们不再追求单一的走马观花式的观光旅游，开始产生了休闲度假旅游的需求。同时，旅游消费的经济性也开始越来越受到消费者的青睐。 2005年，一种新兴旅游方式——换房旅游在我国悄然出现，并在一些前端消费群体中开始流行。可以说，换房旅游在我国开始出现了良好的发展态势。其巨大的经济性和体验性能够满足不同消费群体对旅游住宿设施的需求，因而在多个消费层次中都有发展的空间。目前换房旅游在我国还处于初级阶段，如何让换房旅游在我国得到顺利发展，避免步分时度假的后尘，是本文研究的初衷。 本文共分为五章。第一章与第二章为基础部分，主要介绍了本文的选题背景、选题意义、创新点、研究方法、写作框架文献综述和相关概念理论。第三章至第四章为本文第二部分，是对我国换房旅游市场的相关研究。这一部分对我国发展换房旅游的意义和换房旅游在我国的发展现状进行了研究和阐述。并提出了目前我国换房旅游发展所存在的问题。通过对目前我国换房旅游发展中存在问题的分析发现，我国换房旅游迫切需要一套适合我国市场环境的交换体系以推动换房旅游在我国的顺利发展。第五章为本文的第三部分，针对我国换房旅游中的问题，进行了新型换房旅游交换体系的构建。本文在换房旅游交换体系的构建过程中，以交换理论与价值链理论为基础进行分析，并借鉴分时度假与现有换房旅游交换体系思路，最终构建出以网络为交换中心，以房地产中介公司为实体代理机构的新型换房旅游交换体系。 | |
| 英文摘要： | Tourism industry has been developing in China over 30 years. With the popularization of mass tourism, the costs have been more and more concerned. The sightseeing tour can no longer fit travelers’ demand. Instead, they showed a preference in vacation. Meanwhile, the travel economy has been put into an important position. As a result, some new types of tourism appeared in China, especially in the lodging industry. In 2005, a new type of tourism—home exchange—was brought in our country. Some fashion travelers acted as the first person to try tomato. Home exchange shows a good developing prospect. Its economy and special experiences can meet different kinds of travelers. Home exchange is in still in primary stage in our country. To smoothly the development of home exchange is the main purpose of this thesis. This thesis was divided into 5 chapters. The first chapter and the second chapter are the first and basis part of this thesis. The background, meaning, innovations, research methods, frame and theories of this thesis will be introduced in this part. The third chapter and fourth chapter composed the second part of this thesis. This part concentrates on research about our country’s home exchange market. The necessity, situation and some problems of home exchange in our country will be discussed in this part. With the analysis of these problems, we found that we need to set up a new exchange system which fits Chinese environments for home exchange. The fifth chapter is the third part. A new exchange system will be framed in this part. New system is based on the exchange theory and value chain theory, borrowed some thoughts of timeshare system and existing home exchange system. | |
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