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论文编号：	1042
作者编号：	2120072040
上传时间：	2009/5/27 16:24:33
中文题目：	我国节庆旅游产品开发模式研究
英文题目：	Research on the Development Mo
指导老师：	徐虹
中文关键字：	节庆旅游；节庆旅游产品；产品开
英文关键字：	festival tourism;festival tour
中文摘要：	面对旅游市场的激烈竞争和消费者旅游需求的变化，为了在竞争中取胜，同时也为了更好地满足消费者的需要，世界各国纷纷开拓新的旅游项目，节庆旅游成为普遍采用的形式之一。同时，作为一种新兴的旅游形式，节庆旅游因其巨大的社会、经济效益而成为旅游开发和学术研究的热点。目前我国节庆旅游无论是理论研究还是开发实践都处于初级阶段，尽管节庆旅游产品在数量上非常之多，但真正成功并且持续下来的屈指可数。因此，本文从节庆与节庆旅游的相关概念辨析出发，试图运用事件旅游理论、产品生命周期理论、旅游可持续发展等理论，通过分析我国节庆旅游产品现状，并以上海旅游节为案例，对如何选择节庆旅游产品开发模式进行了探讨。本文主要内容包括： 首先，本文介绍了本研究的选题背景和选题意义,并对国内外节庆旅游相关文献进行了回顾与综述，同时指出本研究的研究方法、研究框架以及预期实现的创新点。 其次，本文以与节庆旅游相关的事件旅游理论、旅游产品生命周期理论和可持续发展理论为基础，对节庆旅游、节庆旅游产品的相关概念进行辨析，指出节庆旅游产品具有时间性与周期性、暂时性与集中性、地方性、参与性、主题性和综合性几个特征，为下文节庆旅游产品开发模式选择提供了理论依据。 再次，本文在文章中详细阐述了我国节庆旅游产品发展的背景、基础及历程，然后通过研究我国节庆旅游产品开发现状，并以上海旅游节为案例进行分析，指出目前我国节庆旅游产品开发中存在的问题。另外，本文提出我国节庆旅游产品开发应遵循的几个原则。 最后，本文说明了节庆旅游产品开发模式的基本含义，并对我国现有节庆旅游产品开发模式的三种类型进行阐述并评价其优缺点。然后，指出我国节庆旅游产品开发模式选择的依据，并提出应根据节庆旅游产品所处生命周期阶段选择与之相匹配的模式。
英文摘要：	In terms of the fierce competition in tourism markets and the changes of consumer’s demand, countries need get the mastery of tourism markets and meet consumer’s demand and then they look on festival tourism as a common way for them to develop new tourism projects. At the same time, as one of the hottest tourism patterns, festival tourism is gradually becoming a hotspot of tourism development and academic research because of its gigantic economic returns and social benefits. Now, both festival tourism’s theoretical research and development practice in our country are still at the primary stage, in spite of the number of festival tourism products are so many, but those truly successful and sustained products can be counted easily. Therefore, starting form discriminating related concepts of festival tourism and festival tourism product, and applying the theories of Event Tourism, Product Life Cycle and Sustainable Tourism Development Theory, this thesis deeply discusses the issues on how to choose festival tourism product’s development mode according to analyzing festival tourism product’s development status in our country and taking Shanghai Festival Tourism as an example. The main contents of this thesis include: Firstly, this thesis makes an introduction of the background and significance, reviews and summarizes domestic and overseas document about festival tourism, and it also points out its used methods, writing framework and the theoretical innovation which will be accomplished in this study. Secondly, basis of the theories of Event Tourism, Product Life Cycle and Sustainable Tourism Development Theory, this thesis discriminates related concepts of festival tourism and festival tourism product, and points out characteristics of festival tourism product such as timeliness and periodicity, temporality and concentration, endemicity, participation, thematic, and comprehensiveness, which provide theoretical basis for how to choose festival tourism product’s development mode for next context. Thirdly, a detailed description is given of the development’s background, basis and course of festival tourism product in our country, and then this thesis points out the existent problems in festival tourism product development through analyzing festival tourism product’s development status in our country and taking Shanghai Festival Tourism as an example. In addition, it also puts forward several principles about festival tourism product development. At last, this thesis explains the meaning of festival tourism product development mode, and then discusses and evaluates three product development modes in our country. Besides, this thesis indicates basis for choosing festival tourism product development mode, and also presents that festival tourism product development mode should be choose in accordance with product life cycle.
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