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论文编号：	10406
作者编号：	2120163021
上传时间：	2018/12/6 12:35:34
中文题目：	企业P2P网络借贷平台利益相关者管理策略研究 ——以A公司LY平台为例
英文题目：	Study on the Stakeholders Management Strategy of Enterprise P2P Lending Platforms, illustrated by the case of LY lending platform of Company A
指导老师：	齐善鸿
中文关键字：	利益相关者；企业P2P网络借贷平台；利益相关者管理策略模型； 案例分析
英文关键字：	Stakeholders; Enterprise P2P Lending platform; Stakeholder strategy Model;Case study
中文摘要：	传统的“股东至上”的企业观在企业管理实践中所体现出来的弊病越来越明显，利益相关者理论的现实意义日渐凸现。 P2P网络借贷平台，原本是金融创新及普惠金融的重要表现形式，但在我国短短数十年的发展过程中却风险攀升、问题频现。本文认为，这正与企业P2P网络借贷平台过分强调“股东利益最大化”的经营理念的弊病不无关系。 鉴于此，本文尝试从利益相关者角度出发，对企业P2P网络借贷平台的利益相关者进行系统梳理，针对企业P2P网络借贷平台利益相关者的界定、属性、优先度排序以及利益相关者管理策略展开研究，帮助企业P2P网络借贷平台良性发展，力图实现企业P2P网络借贷平台与其利益相关者群体的共赢。 本文首先对利益相关者理论及P2P网络借贷平台的相关理论进行了系统的评述，对企业P2P网络借贷平台的利益相关者进行了界定和属性分析。接着，在米切尔分类法的基础上将属性指标定量化，构建了企业P2P网络借贷平台利益相关者属性评分模型，完成了网贷平台利益相关者的分类与优先度排序。再将利益相关者的RDAP模型与分类管理模型相结合，构建了动态的企业P2P网络借贷平台利益相关者管理策略模型，为平台如何管理利益相关者提供具体的参考策略。最后，本文引入A公司LY平台的案例进行具体分析，实现了从理论到实践的应用。
英文摘要：	The traditional shareholder uppermost theory has been discredited practically, and stakeholder theory has recently gained more and more popularity in the practice of enterprise management. P2P Lending Platforms, originally an important form of financial innovation and inclusive finance, have increased risks and frequently encountered problems in just a few decades in China. This article suggests that it is related to the defects of the management concept of maximizing shareholder value overemphasized by Enterprise Online P2P lending platforms. Based on stakeholder theory, I attempt to analyze the stakeholders of Enterprise P2P lending platforms systematically, including defining the stakeholders of Enterprise P2P lending platforms, analyzing their attributes, sorting the stakeholders, and eventually developing stakeholder management strategy, aiming at achieving Enterprise P2P lending platforms of benign development, and realizing a win-win result for P2P lending platforms and their stakeholder groups. This article first reviews the stakeholder theory and related theories of P2P lending platforms systematically, and defines and analyzes the stakeholders of Enterprise P2P lending platforms. And then, on the basis of Mitchell classification, I quantify the attribute indexes of P2P lending platforms stakeholders, thus establishing stakeholder attribute rating model for Enterprise P2P lending platforms. We can classify and rank the stakeholders by the model. By combining the RDAP model with the classified management model of stakeholders, I build a stakeholder management strategy model for Enterprise P2P lending platforms, which could provide specific references for the operators of Enterprise P2P lending platforms. Finally, this article introduces the case of LY lending platform of Company A for specific analysis, and realizes the application from theory to practice.
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